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Advanced Digital Marketing

This document provides an introduction and overview of advanced digital marketing. It is presented by Mohammed Azharuddin, a digital marketing consultant with over 8 years of experience. The document outlines what will be covered in the course, including definitions of digital marketing, strategies like SEO, PPC, social media marketing and more. It compares traditional vs digital marketing and explains career opportunities and ways to earn money online through digital marketing. Students are encouraged to provide feedback on the course.

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pshantanu123
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556 views16 pages

Advanced Digital Marketing

This document provides an introduction and overview of advanced digital marketing. It is presented by Mohammed Azharuddin, a digital marketing consultant with over 8 years of experience. The document outlines what will be covered in the course, including definitions of digital marketing, strategies like SEO, PPC, social media marketing and more. It compares traditional vs digital marketing and explains career opportunities and ways to earn money online through digital marketing. Students are encouraged to provide feedback on the course.

Uploaded by

pshantanu123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Advanced Digital Marketing

Introduction to Digital Marketing


Presented by Mohammed Azharuddin
Who I am ?
Mohammed Azharuddin

Digital Marketing Consultant

8+ Years of Experience

Teaching is my Passion!

Trained More than 5000+ Students

I am Lecturer in a Business School


What are we going to Learn ?
 What is Digital Marketing

 Why use Digital Marketing

 Digital Marketing Strategies

 Who can do this course

 Career Opportunities

 What Students Say about us

 Give your Feedback


What is Digital Marketing ?
Digital marketing is promoting or creating brand awareness using
Internet.

Digital Marketing Mediums

Search Social Mobile


Websites Email Inbound
Engines Media Apps
Traditional Vs. Digital
Factor Traditional Digital
Reach Limited to Area Global

Targeting Not Specific Very Specific

Price Very Expensive Not Expensive

ROI Not Guaranteed Guaranteed


• Direct Traffic • Pay Per Click
• SEO • Display Ads
• Social Media • Video Ads
• Inbound Marketing • Social Media
• Email Marketing • Email Marketing

Organic Paid
Marketing Marketing

Mobile
Reporting
Marketing
• ORM
• Analytics • Mobile Apps
• Ads in Mobiles
Search Engine Optimization

2nd Position
How is SEO Done?
• SEO depends on many factors and algorithms created by
Search Engines
– 200+ Factors used by Google to Rank a Page.

• 82% of the Search Users click on Organic Links

• SEO increases the Leads and Brand Authority

• SEO takes a Good time and Effort.


Pay Per Click Marketing
How to Do PPC ?
• PPC can be implemented using these programs

– Google AdWords

– Bing Ads

• 18% users click on Paid Ads

• Very Fast and Effective Marketing


Social Media Marketing
 To Increase Brand Awareness and Business Leads

Facebook Pinterest / InstaGram

Google + Youtube

Twitter Linkedin
Prerequisite for Course
• Anyone with basic understanding of Internet

• No Programming or Website Knowledge

• Basic English/Communication Skills are Must

• Interested and Enthusiastic in Technology


Career Opportunities

Start your own


Entrepreneur
Business

Work on individual
Freelancer
projects
Digital Marketer
Earn from AdSense/
Online Earning
Affiliate

Professional Job Work for a company


Online Money Earning

• Google AdSense

• Affiliate Marketing

• Freelancing
What our Student Say about us ?
Read the Genuine Reviews of our Students

Facebook Google+
Reviews Reviews
Your Feedback
• Kindly give your feedback about the Demo on
our Facebook Page Below

https://www.facebook.com/webtrainingsacademy/reviews

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