www.aruna.
id
Founded in 2015, Aruna focused on
helping to develope coastal economy by
creating a fair and transparent marine-
fishery trade through Technology Innovation.
Aruna name come from sanskrit word
means “which shines reddish”, “morning shine”,
“sunrise”.
PT Aruna Jaya Nuswantara
Kawasan Perkantoran Grand Panglima Polim, Kav 90, Jalan
Panglima Polim Raya No. 16-17, RT.2/RW.1, Pulo, Kota Jakarta
Selatan, Daerah Khusus Ibukota Jakarta 12240
MISSION
to lead & inspire a sustainable use of
our ocean resources for economic
growth, improved human livelihoods,
and ocean ecosystem health.
Aruna Mission Statement
VISION
Ocean Sustainability
Integrated e-Commerce
The Digital Ecosystem
Humanist Modernist
Fairness Innovation
Social Impact Openness
Local Wisdom & Inclusive Move Fast
Teamwork Long Term
The Journey
Fresh Start
2015
MARET JULI AGUSTUS & SEPTEMBER DESEMBER
Inisiasi pasarlaut.com Indigo Incubator - Juara Hackathon Dikeluarkan dari Indigo
untuk Lomba bisnisplan Telkom Indonesia 2015 Merdeka v1.0. Incubator
- Diundang Presiden
Jokowi & Menteri
Kabinet Kerja
Struggling Period
2016
JANUARI JUNI SEPTEMBER NOVEMBER
Mendapatkan Modal Bergabung dalam Impact Accelerator Partnership dengan
dari Angel Investor POKJA Khusus Program I 2016 Pusat Koperasi
Kementrian Koord. Perikanan Jawa Barat
Perekonomian
Intership Program #1
The Journey
New Start, Practice & Learn
2017
MARET JUNI AGUSTUS SEPTEMBER NOVEMBER
Mendapatkan Seed Ekspansi ke Indonesia Program Model Bisnis B2B - Model Bisnis Sistem
Funding dari UMG Timur (Maluku) Nelayan Go Trading dengan skema Perikanan Digital
Indonesia Online Mini Processing dengan Pemkab
Mina Indonesia dengan Wakatobi
KOMINFO - Development Aplikasi
Utama Aruna
Standarization & Scale Up Preparation
2018
JANUARI FEBRUARI
B2B Trading growth 2x Partnership dengan
Kementrian Desa &
BUMN Perinus
USD 1.1 USD 2
Kembung (Indian Mackarel)
USD 0.3 USD 2.1
Tongkol (Euthynnus affinis)
USD 19.2
USD 1.9
Red Snapper
Integrated FIsheries Commerce
Integrated Fisheries System Fisheries eCommerce
a platform to help fisheries companies Online Fisheries Trading Platform for
manage their data and operation efficiently Fisherman & Customer to connect each other
Integrated Fisheries System
a platform to help fisheries
companies/organization manage
and analyze their data and improve
their operation efficiently
Features :
Fish Traceability System
Smartfisheries
Aruna Traceability System
Nama Perusahaan Fisheries ERP
Email / No. HP
Kata Sandi
Masuk
Fisheries Big Data Analytics
Lupa Kata Sandi?
Internet of Things
Low Cost Tracking Device
for Fisherman
The 1st Winner of
Fisheries eCommerce
12:30
Integrated Fisheries Commerce
Masuk
Daftar
Lupa Kata Sandi?
Online Fisheries Trading Platform
for Fisherman & Customer to
connect & transact each other
Customer : Country :
- Export/Import
- Unit Processing Plan
- Hotel, Restaurant, Cafe
- Traditional Market
1.701 15
Fisherman Group Province
86
Fish Species Recorded
Fisheries eCommerce
Ekspor
EksporIkan
IkanCakalang
CakalangKeKe
Jepang
Jepang
Pemberdayaan Kelompok Nelayan Halmahera Utara
Permintaan sampai dengan 1.000 ton per bulan
Permintaan sampai dengan 1.000 ton per bulan
Kesanggupan Supply Nelayan Mitra Aceh maks. 150ton / bulan
Kesanggupan Supply Nelayan Mitra Aceh maks. 150ton / bulan
Rata-rata harga Cakalang = Rp 18.000 Omset = 2.7 M / bulan
Rata-rata harga Cakalang = Rp 18.000 Omset = 2.7 M / bulan
Potensi Perikanan Besar (Sentra Produksi)
Customer from Japan visited our fisherman partner in Aceh to check quality control of the fish
Problem : Listrik, Pabrik Es, Cold Storage
Our Partner Products
Tuna Snapper Grouper Crab
Shrimp &
Squid Eel/Unagi Others
Lobster
Current Indonesia Fisheries Supply Chain
Indonesia Fisheries Supply Chain Aruna Data Aruna Big Aruna Fish Trading &
Collecting Platfom Data Platfom Auction Platform
Aruna Platform Scheme
Buyer / Customer
e-Commerce Platform
Fisherman SMB,
Cooperatives Logistic, Trucking & Forwarding
Fisherman Group
Unit Processing Ikan
Aruna Platform Scheme
e-Commerce Platform
Fisherman Group / SMB REVENUE MODEL : Buyer / Customer
20% 5-10% as Operating Partner 10%
Fish Price 1% as Platform Fish Price
Study case
Impact (1 Partner Site) :
Start Small, Make an Impact
Aruna make a pilot project in several area in Revenue USD 3,800/Day
Indonesia. One of them is a village in
(projected USD 600,000/year)
Balikpapan, East Borneo. Our partner create
a mini processing plant for fisheries
commodity especially crab. They implement Fisherman >100
Aruna standard best practice management &
quality control
New Job for Woman 8-15
Scaling Up
Fisheries eCommerce
10.666
Fisherman Villages
Strategic Partnership
Sourcing-Side Market-Side
Partner Partner
Standardization &
Certification Partner
Sourcing-Side Partner Market-Side Partner Standardization &
Ministry of ICT Ministry of Marine & Fisheries Certification
Ministry of Village Fisheries Association (APRI, WWF
Perum Perinus (State AP5I, APPSI, dll)
ewned Enterprise)
Presentation in front of Discussion Meeting with With General Secretary of Marine Together as the Business Social
President Republic of Indonesia President & Ministers RI & Fisheries Ministry in Mina Innovation Team of the Coordinating
Bahari Building Ministry for Economic Affairs
Inauguration of Cooperative One of the partnership inauguration event with our cooperatives partner in With our fishermen partner in
Digitalization in West Java Subang, West Java. Indramayu, West Java
together with Head of PUSKUD
Jabar & Regent of Pangandaran
One of our partner in Balikpapan, produce Blue Swimming Crab for US Export
Nelayan Go Online Program with Kominfo
Aruna selected to become a partner of the Government for “Nelayan Go Online” program in 2017
Honors & Awards
Winner of Hackathon 1st Winner Indigo Incubator 2015 Indonesia Winner Klikstart Finalist The Best
Merdeka v1.0 2015 Fishackathon 2018 & Impact Business Indonesian Startup
RunnerUp Fishackathon Accelerator Competition 2017
2016 2016 2015
Media Coverage Partner
PT Aruna Jaya Nuswantara
Business Office (Jakarta) : Development & Workshop Office (Jakarta) :
Kawasan Perkantoran Grand Panglima Jl. Tebet Utara IVA no. 7, RT.4/RW.2, Tebet
Polim, Kav 90, Jalan Panglima Polim Raya No. Tim., Tebet, Kota Jakarta Selatan, Daerah
16-17, RT.2/RW.1, Pulo, Kota Jakarta Selatan, Khusus Ibukota Jakarta 12820
Daerah Khusus Ibukota Jakarta 12240
(021) 28543957
www.aruna.id
