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44 Point Conversion Checklist

This 44-point checklist provides guidance on optimizing a website for conversions. It outlines key areas to focus on including: having clear goals and targeting the right audience; building trust through testimonials, guarantees, and professional design; using compelling headlines, benefits-driven copy, and clear calls to action; capturing leads through opt-ins, popups and forms; and ensuring the site is search friendly and has lead capture points throughout. The overall goal is to double website leads in 7 days by focusing on these various elements of conversion optimization.

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Sal
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374 views

44 Point Conversion Checklist

This 44-point checklist provides guidance on optimizing a website for conversions. It outlines key areas to focus on including: having clear goals and targeting the right audience; building trust through testimonials, guarantees, and professional design; using compelling headlines, benefits-driven copy, and clear calls to action; capturing leads through opt-ins, popups and forms; and ensuring the site is search friendly and has lead capture points throughout. The overall goal is to double website leads in 7 days by focusing on these various elements of conversion optimization.

Uploaded by

Sal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE ULTIMATE

44-POINT WEBSITE
CONVERSION CHECKLIST
Double Your Website Leads in 7 just Days!

YOUR HOME PAGE


KNOW YOUR GOALS
Determine primary and secondary goals Hello Bar with free offer
What action do you want visitors to take?
1800 932 123 Big phone number top right
Contrasting coloured button for primary goal Professional Logo
Social media icons
Segment audience/s for better results
Simple effective navigation
Clear visitor path

Professional photography Clear and unique value proposition


BUILD TRUST & AUTHORITY
Keyword rich heading copy
Testimonials / Reviews
Scroll prompter to draw
Case studies / Success Stories eye down
Partnerships or featured in (logos)
100% Money-Back Guarantee
Blog, articles or learning centre Interesting image or video
partially above the fold
Professional photos (not stock photography)
Intro/explainer video from you personally The ‘fold’

BEAUTIFUL BRANDING Compelling headline Some form of guarantee

Professional logo
Strong brand messaging Keyword rich services
with benefit driven copy
Great-looking design aesthetics
Tell your story including your big WHY
Build your personal brand into your business

Testimonials or reviews
BE COMPELLING for trust and credibility

Clear and unique value proposition


Benefit driven sales copy
Value-driven call to action
Strong headlines and clear calls to action (CTA) in high contrast colour
Talk about how you solve prospect’s pains to convert primary goal
X

Customer case study


BE IRRESISTIBLE or success story
Create irresistible ‘lead magnet’
Irresistible Lead Magnet
Offer incredible value free in exchange for email displays in lightbox popup
Surprise them with something special after opt-in
Keep it quick and easy to consume

BE CONTACTABLE
Big phone number top right
Tell your story & your big WHY
Social media icons Build your personal brand
into your business
Easy to find contact details
Short forms
Talk about how you saw a big
Clear calls to action (CTA) problem & set out to solve it
Professional photography
Live Chat installed will help build credibility

Don’t forget image alt tag


CTA to logical next step
BE SEARCH FRIENDLY to draw them through your site
Proper inclusion and use of keywords
Title tags, meta descriptions, H1, H2 headings Compelling headline
Irresistible lead magnet which
Image Alt tags
offers incredible value and
Geographic location data 3 Key benefits bullet points can be rapidly consumed.
Mobile optimised site
Simple opt-in with just Value driven CTA
1-2 form fields maximum
LEAD CAPTURE POINTS
Hello Bar
Featured in or partner logos
Compelling newsletter opt-in
for added trust and credibility
Lead Magnet
Blog opt-ins
Footer navigation to show
Free quote request or consultation
all pages on site for better Quick Contact Form
Popup lightbox navigation and usability or Quote Request
Exit popup offer on leaving
Contact form

PRO TIP: Optimise your website for


conversions and setup your automated Map and location data
sales and nurturing funnels BEFORE you
spend money driving traffic to it. There’s
no point filling a leaky bucket!

Need
Need Help ? Call
help? Call us now
us now 6100
1800 932 1236150
or visit www.web123.com.au

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