Social Relevance Project done at

Aarna Foundation

Submitted in partial fulfillment for the award of the degree of

Master of Management Studies (MMS)

(under University of Mumbai)

Submitted By

Sanal Mohandas Kallikkadavil

( Roll No. 26 )

Under The Guidance of

Dr. Anjali Bhute

2016-18

Pillai Institute of Management Research and Studies, New Panvel

 CERTIFICATE

This is to certify that project titled “Social Relevance Project done at Aarna Foundation”
is successfully completed by Mr. Sanal Mohandas Kallikkadavil during the IV Semester, in
partial fulfillment of the Master's Degree in Management Studies recognized by the
University of Mumbai for the academic year 2016-2018 through Pillai Institute of
Management Studies and Research, New Panvel. This project work is original and not
submitted earlier for the award of any degree / diploma or associateship of any other
University / Institution.

Name: Dr. Anjali Bhute

Date: ______________________ (Signature of the Guide)

i
 DECLARATION

I hereby declare that this Project Report submitted by me to the Pillai Institute of
Management Studies and Research, New Panvel, is a bonafide work undertaken by me and
it is not submitted to any other University or Institution for the award of any degree diploma/
certificate or published any time before.

Name : Sanal Mohandas Kallikkadavil

Roll No. : 26 Signature of the student

ii
 ACKNOWLEDGEMENT

Apart from my efforts, the success of any project depends largely on the encouragement and
guidelines of many others. I take this opportunity to express my gratitude to the people who
have been instrumental in the successful completion of this project.

I would like to thank Mr. Chinu Kwatra of Aarna Foundation for providing me an
opportunity to learn about various issues affecting the society and environment also for
helping me to come up with this project.

I am grateful to my project guide, Dr. Anjali Bhute, for giving her valuable guidance in
design and the changes that were required to be made for the proper implementation of the
project. Without those efforts this project would not have been successful.

I would also like to thank my college, Pillai Institute of Management Studies and
Research, New Panvel, where I have gained plenty of knowledge which helped me in
turning this project a success. I would also extend my thanks to our Director, Dr. Satish K
Nair, for his support and facilities provided to me for the same.

Lastly, I would like to thank all those who directly and indirectly helped me in completion of
this project.

iii
 EXECUTIVE SUMMARY

Aarna Foundation offers opportunity to young adults to contribute their time to a larger
movement of serving humanity. The social issue undertaken for this project is the beach clean
up initiative undertaken at Dadar. It was a one day activity. Chinu Kwatra guided us
throughout this activity.

Some of the other activities by Aarna Foundation are as follows:

1. Adoption of school in Ambernath
2. Beach cleaning at Dadar
3. Funds collection for sanitary napkins
4. Distribution of kinds - toys, clothes etc.
5. Christmas celebration at Gokhale school Ambernath and TMC school thane
6. Distribution of food under the name of Roti Ghar etc.

We had a lot of learning during the project, faced certain challenges during certain activities.
Aarna Foundation had created success stories during various activities. We experienced the
power of youth and the changes that took places.

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 TABLE OF CONTENTS

Sr. No. Particulars Pg. No.

1 Introduction 1

2 Objectives of the study 2

3 Introduction to NGO 3

4 Aarna Foundation 5

5 Mission and Vision of Aarna Foundation 6

6 Objectives of Aarna Foundation 7

7 Global goals addressed by the NGO 8

8 Initiatives 8

9 Success stories 10

10 Activities carried out 11

11 Challenges faced 15

12 How the challenges were overcome 16

13 The social issue addressed by the NGO 17

The impacts of beach pollution – population affected and

14 19
concerned

15 Implementation of a plan for the Beach Clean Up Drive 21

Timeline, resources and budget needed for the Beach Clean Up

16 22
Drive

17 Role as an intern in the Beach Clean Up Drive 23

18 The result of the Beach Clean Up Drive 24

19 Impact assessment 25

20 Recommendations 26

21 References 27

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 INTRODUCTION

“In this life we cannot do great things, we can only do small things with great love”

-Mother Teresa

Non-governmental organizations (NGOs) are now recognised as key third sector actors on the
landscapes of development, human rights, humanitarian action, environment, and many other
areas of public action, from the post-2004 tsunami reconstruction efforts in Indonesia, India,
Thailand, and Sri Lanka, to the 2005 Make Poverty History campaign for aid and trade
reform and developing country debt cancellation. As these two examples illustrate, NGOs are
best-known for two different, but often interrelated, types of activity – the delivery of
services to people in need, and the organization of policy advocacy, and public campaigns in
pursuit of social transformation.

NGOs are also active in a wide range of other specialized roles such as democracy building,
conflict resolution, human rights work, cultural preservation, environmental activism, policy
analysis, research, and information provision.

1
 OBJECTIVES OF THE STUDY

 To know about Non- Governmental Organisations

 To know about Aarna Foundation, various activities carried out, challenges faced and
how they were overcome
 To know more about the Beach Clean Up Drive conducted by Aarna Foundation

2
 INTRODUCTION TO NGO

Non-governmental organizations, commonly referred to as NGOs, are usually non-profit and

sometimes international organizationsindependent of governments and international
governmental organizations (though often funded by governments) that are active in
humanitarian, educational, health care, public policy, social, human rights, environmental,
and other areas to effect changes according to their objectives. They are thus a subgroup of
all organizations founded by citizens, which include clubs and other associations that provide
services, benefits, and premises only to members.

TYPES OF NGO

1. By their Orientation
2. By their Level of Operation

By their Orientation

 Charitable orientation often involves a top-down paternalistic effort with little

participation by the "beneficiaries". It includes NGOs with activities directed toward
meeting the needs of the poor people.
 Service orientation includes NGOs with activities such as the provision of health, family
planning or education services in which the programme is designed by the NGO and
people are expected to participate in its implementation and in receiving the service.
 Participatory orientation is characterized by self-help projects where local people are
involved particularly in the implementation of a project by contributing cash, tools, land,
materials, labour etc. In the classical community development project, participation
begins with the need definition and continues into the planning and implementation
stages.
 Empowering orientation aims to help poor people develop a clearer understanding of the
social, political and economic factors affecting their lives, and to strengthen their

3
 awareness of their own potential power to control their lives. There is maximum
involvement of the beneficiaries with NGOs acting as facilitators

By their level of operation

 Community-based organizations (CBOs) arise out of people's own initiatives. They can
be responsible for raising the consciousness of the urban poor, helping them to
understand their rights in accessing needed services, and providing such services.
 City-wide organizations include organizations such as chambers of commerce and
industry, coalitions of business, ethnic or educational groups, and associations of
community organizations.
 State NGOs include state-level organizations, associations and groups. Some state NGOs
also work under the guidance of National and International NGOs.
 National NGOs include national organizations such as the YMCAs/YWCAs, Bachpan
Bachao Andolan, professional associations and similar groups. Some have state and city
branches and assist local NGOs.

International NGOs range from secular agencies such as Ducere Foundation and Save the
Children organizations, SOS Children's Villages, OXFAM, CARE, Ford Foundation, Global
march against child labour, and Rockefeller Foundation to religiously motivated groups.
They can be responsible for funding local NGOs, institutions and projects and implementing
projects.

4
 AARNA FOUNDATION

Aarna Foundation was established in year 2013. Aarna foundation is a development

organization. It’s a non-government, not-for-profit and non-sectarian, non-partisan
organization working for social development of underprivileged children, Orphans and their
family. It’s a human-centered NGO. Aarna foundation could also be labelled as an
implementing organization which designs and implements various developmental projects.

Aarna Foundation works in the field of education, initiating school reform through The
School Project, and providing a supplemental education through Aarna’s center. We are also
working for the women empowerment and special classes and coaching has been organized at
Aarna centres to train Woman on various courses. Aarna Foundation is a registered body. The
Foundation is registered under ―Mumbai Public Trust Act, 1950 of Government of India. The
registration number is E30172 (Mumbai).

Aarna foundation was established by a group of young and energetic people who were highly
motivated and committed for contributing their time, skills and energies for the development
of underprivileged children & orphans & women to bringing positive changes in the lives of
them, their families and communities by providing free education and platform for women to
establish themselves in society. Team at PAN India Level is another set of dynamic
personalities who are working towards development of underprivileged children.

5
 VISION AND MISSION OF AARNA FOUNDATION

Vision

Aarna Foundation’s vision is to develop nation by providing education to next generation and
empowerment of women.

Mission

Aarna Foundation’s Mission is to ―work for the development & empowerment of socio
economically disadvantage& vulnerable children and their family in India and assist them in
addressing their poverty - linked issues‖

6
 OBJECTIVES OF AARNA FOUNDATION

 To Help & support the underprivileged & orphan children to cope up with their
educational needs.
 To create a stress-free, equal, fun education environment for all.
 To offer maximum resources and to make education accessible to all.
 To improve the quality of living at all levels
 To make a developed nation where every child has the right to survival, protection,
development and participation
 To Promote of Education with Special Focus on Girls’ Education
 To Promote of Gender Equality & Women Empowerment, and Address Gender Based
Violence Issues

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FOUNDER AND CO-FOUNDER

 Mrs. Shweta Saroj - Founder and Trustee of Aarna Foundation

 Mr. Chinu Kwatra - Co-Founder & District Secretary of All India Council of Human
Rights, Liberties & Social Justice

OFFICE ADDRESS

Ground Floor, Gyanda CHS, Gala No: 6, Plot No: 50, Opposite Thakur School, Savarkar
Nagar, Thane West, India.

REGISTERED OFFICE

2/1101, Shivam CHS, Samajnagar, Mulund west.

8
 GLOBAL GOALS ADDRESSED BY THE NGO

Goal 1 No poverty

Goal 2 Zero hunger

Goal 3 Good health and well-being

Goal 4 Quality education

Goal 5 Gender equality

Goal 6 Clean water and sanitation

Goal 7 Sustainable cities and communities

Goal 8 Climate action

Goal 9 Partnerships for Goals

INITIATIVES BY THE NGO

Initiatives taken by NGO are listed below:-

 Beach Clean Up
 Fund raising and distribution of Sanitary Napkins – ―Happy Periods Campaign‖
 Providing food, shelter, clothing and education to the under-privileged children
 Collection of Kind – cloths and distribution
 Adoption of Schools for providing stationary, sanitary napkins and education
 Waste Management at various locations
 Fund raising and distribution of blankets – ―Happy Winters Campaign‖

9
 SUCCESS STORIES OF THE NGO

 Aarna foundation started in the year 2012 with 3 volunteers along with 2 children.

 They got registered in the year 2014 with an increase from 2 children to10 children.
Aarna foundation then slowly started with their small scale activities like donation of
clothes and celebrating festivals like Diwali / Christmas. There weren’t any activities that
were conducted outside the NGO back then due to lack of manpower / volunteers and
also due to the lack of funds.

 The year 2015 was down fall year for Aarna Foundation since the number of children
were increasing but managing fund became their biggest problem. But though the funds
were falling short they still carried out activities which would fit into their budge.

 In the year 2016, the team started growing, where already registered members/ volunteers
started inviting a few of their friends as member of Aarna. With the help of team, Aarna
foundation started conducting small fun activities in slums and municipality school. This
helped Aarna Foundation to create awareness through social media like Facebook and
Instagram.

 The year 2017, Aarna Foundation witnessed their turning point. In January, the team
adopted TMC School-66 in Waghbil Gaon also adopted a slum in Vashi and Mulund.

 In the same year, Team got registered under Income tax act and received a certificate
which came as a turning point for the NGO.

 Small amount of funds started coming in and the team started building.

 Currently Aarna foundation has more than 70 members on board. Campaigns conducted
by Aarna so far is distribution of free eco friendly napkins to underprivileged ladies,
beach clean-up of the Dadar beach, more than 1500 stationery kit distribution etc.
Recently team adopted one more school in Ambarnath and is taking care of 700+ under-
privileged kids.

 Aarna foundation has its volunteers are present in Delhi, Bangalore, Kolkata, Hyderabad,
Indore, Bilaspur and Pune.

10
 ACTIVITIES CARRIED OUT BY THE NGO

1. FUND RAISING DRIVE

a. FUND RAISING FOR SANITARY NAPKINS

Aarna Foundation conducted a drive to raise funds for sanitary napkins. The objective of this
activity was to create awareness and distribute sanitary napkins. This campaign was started to
help every under-privileged girl / woman by giving them FREE eco-friendly sanitary
napkins. In this way one girl would be getting packet of napkins at least for 1month. The
motive behind starting this campaign was to introduce the under-privileged girls and females
to the use of sanitary napkins who avoid use of napkins due to it high cost which they cannot
afford.

Aarna used this creative image for spreading awareness and raining funds for sanitary
napkins. The campaign was named "Happy Periods". The social media sites that were
adopted for the circulation of this awareness were Whatsapp, Facebook, Instagram etc. Many
people gave positive response for the great work that Aarna was doing. The campaign had
received the highest funds for sanitary napkins till date which was Rs. 14000 in first week.

11
b. FUND RAISING FOR BLANKETS

Another activity done by Aarna was fund raising for blankets. Some people gave their old
blankets and sweaters whereas some gave money. This was a quite difficult task for the
foundation as they were unable to ask for more help from the same people who already
contributed for "Happy Periods" campaign. Yet they were successful in collecting funds. To
raise funds for this activity they used their whatsapp status and put up the poster there so that
they could reach to maximum people. The poster was named as ―Happy Winters‖ which
contained the details of how the money if contributed will be used for distribution of blankets
with specified location and also the payment details.

2. CLEAN UP DRIVE

WASTE MANAGEMENT WORKSHOP

Waste management workshop is a need of the hour especially in a city like Mumbai, due to
which Aarna foundation decided to conduct this workshop at Shanti Nagar Ulhasnagar.
Ulhasnagar is considered as the most polluted and most unhygienic place amongst all the
towns in suburbs, because there are lot many small scale industries carried on large scale but

12
there is no proper disposal of waste so the foundation selected Ulhasnagar for our workshop.
Also it was safe for the female volunteers to conduct the workshop in Ulhasnagar as some of
the volunteers of Aarna are residing at Ulhasnagar so they were aware about the public and
roads of the locality

Aarna decided to go inside the locality to make the people aware about the proper disposal of
waste and the need to do so and to also tell them to regularly dispose the waste in proper
manner.

To make people understand Aarna made use of the charts and posters prepared by the
volunteers, explained the ill effects of improper disposal, showed the pictures of the beach
clean-up done by the foundation, requested them to keep wet waste and dry waste separately,
do proper disposal of electric gadgets, not to throw the garbage in the water, make less use of
plastics and if possible reuse the plastic as much as possible and to not throw the plastic in
water.

Responses and problems:

 All the people weren’t ready to agree and were a quiet stubborn to throw the garbage in
water
 Fights and quarrels used to occur if anyone stops them from disposing garbage in the
water
 There was no coordination amongst the people of the locality
 Municipality labours also used to collect garbage only from outside areas and they
wouldn’t come into the interior of the locality
 People are unaware about the ill effects
 After listening to them the foundation requested them to start from themselves and not to
throw the garbage in an improper way, because one step can also make a change.

13
3. COLLECTION AND DISTRIBUTION OF KIND – OLD TOYS, NEWSPAPER
AND CLOTHES

This is an activity organised by Aarna Foundation where the volunteers are to collect old
toys, newspaper and clothes from other people like family and friends, which are to be
distributed to the under-privileged children and women of various slums. For this drive they
were organising they prepared a pamphlet which they had posted on their social media
handles like Whatsapp, Instagram and Facebook and Twitter so as to spread awareness about
this activity which they also be a part of. Details of the NGO were also provided for peope
who were willing to visit the NGO to be a part of the activity.

Volunteers, for this activity also visited random houses in and around their society to inform
them about this activity so that they would get support for the same in kind. One reason why
Aarna came up with this activity was because they found a many people hesitant to donate
money so they thought it would be great to do something like this it wouldn’t cost them much
either and they may get a better reponse for an activity like this.

Aarna came up with this activity where in people could give their old clothes and toys which
are in good condition so that it could be distributed to the underprivileged and they could sell
the newspapers they collect to raise funds which could be given along which they could use
for their betterment.

Distribution

On 21st December, 2017, all the Volunteers gathered at Thane centre for clothes distribution.
Mr. Chinu divided the entire team of volunteers into several groups of minimum 8 members
for each area and all the clothes were properly segregated. The clothes were segregated based
on gender and age so that selection and distribution would be easier.

14
 CHALLENGES FACED BY AARNA FOUNDATION

Just like any other NGO even Aarna Foundation faces certain challenges. Some of them are
as follows:

 Lack of funds

Aarna finds it difficult to raise sufficient and continuous funding for their work. Gaining
access to appropriate donors is a major component of this challenge. The NGO has limited
resource mobilization skills locally. Without a continuous source of funds the NGO find it
hard to carry out its activities.

 Limited Manpower

The NGO initially was started by 4-5 people. People hesitate to join an NGO because they do
not get paid for it. Lack of manpower restricts the activities of the NGO. Limited or low
manpower restricts the activities of NGO. Though Aarna has volunteers they still fall short of
volunteers when it comes to conducting certain activities like a beach clean-up

 Low Trust

Aarna foundation has had many experiences where they faces issues with people’s trust,
especially when it comes to raising funds as well as convincing people with their activities.
So gaining people’s trust is one of the major challenges faced by the NGO.

 Lack of Infrastructure

Aarna Foundation only has small office space, where it conducts its important meeting. To
conduct certain activities as such, Aarna foundation needs a proper space where it can
accommodate their volunteers are well as the target segment.

15
 HOW CHALLENGES WERE OVERCOME

 Funds raising helped overcome problem of lack of funds.

 Awareness was created by waste management programs and other activities.
 Trust of the people was gained by effective skills of management students who are also a
part of Aarna foundation.
 Marketing was done on social media of AARNA Foundation so that people come and join
NGO for its activities. For this the student-volunteers handled the social media activities
of Aarna.
 Due to effective communication skills, many people joined NGO and its activities

16
 THE SOCIAL ISSUE ADDRESSED BY THE NGO

POLLUTION OF BEACHES

It is estimated that 100 tonnes of trash lies dumped on the beaches at any given moment.

Every year thousands of tons of garbage winds up in the oceans, with 60% of that being composed of
plastic material. Plastics especially last a very long time in the ocean, and are in such abundance that
there are 46,000 individual pieces of plastic litter for every square mile of ocean. Plastics are very
hazardous to marine life, killing more than a million birds and over 100,000 seals, turtles, and whales,
and an immense number of fish in our ocean. Beach Clean Up encourages us to get out to our beaches
and help to limit this problem by cleaning up the garbage that has washed up on shore, and that left by
visitors every day.

Beach Clean Up was established by Aarna Foundation to help protect the ocean from the challenges
it faces every year. They serve as a voice for the ocean, speaking of the issues that aren’t often
represented through social networking, publicized updates, and challenges like asking your waitress to
skip the straw for your drink. Efforts like that work towards a trash free ocean.

Trash in the water impacts the world on many levels, including harming wildlife, humans, and
impacting the livelihood of those who work on the ocean. It causes economic damage by affecting
tourism and recreation and the money they bring into those communities that are the ocean shore.
Aarna Foundation knows that solving these issues requires bold initiatives and eliminating the
sources of the trash that damages the ocean.

Empowering people to take an active role in the preservation and cleaning up of the ocean are
important parts of helping conservation of the ocean. By spreading tips and techniques to help reduce
trash they help people everywhere aid the cleanup of our oceans.

There’s a lot of options out there, starting with something as simple as taking a day at the beach and
carrying a roll of garbage bags. Clean up the mess on the beach and help to reduce the amount of
garbage that gets into the ocean by hauling it away. Beach Clean Up is your chance to really make a
difference, and help others to do the same!

Inadequate management of garbage and sewage is responsible for the trash on the beaches.
While Mumbai’s dumping grounds get around 10,000 tonnes of garbage daily, the municipal
corporation’s solid waste management department estimates that 500 tonnes is not collected
and ends up in the storm water drains, from where it flows into the sea. Also, 25% of

17
Mumbai’s sewage is not treated before it is discharged into the sea. According to 2015 data
from the Ministry of Social Justice and Empowerment Survey of Manual Scavengers in
Statutory Towns, human waste from 36,883 of the total 26,65,479 households in the city flow
into the drains.

Dadar Beach

The trash thrown on the beach included 80% of plastic waste, clothes, flowers, full coconut,
idol parts made up of plaster of Paris, bio medical waste, used sanitary napkins etc. The
garbage thrown into the sea get washed up on the shores.

18
THE IMPACTS OF BEACH POLLUTION – POPULATION AFFECTED
AND CONCERNED

Polluted beach water makes swimmers sick and hurts coastal economies. Illnesses associated
with polluted beach water include stomach flu, skin rashes, pinkeye, respiratory infections,
meningitis, and hepatitis. In addition to the health effects of polluted beach water, there may
be deep financial impacts as well.

Health Risks

1. Diseases Caused by Pathogens in Bathing Waters

Polluted waters may contain disease-causing organisms called pathogens. The most common
types of pathogens— bacteria, viruses, and protozoa—are those associated with human and
animal waste.

Swimmers in sewage-polluted water can contract any illness that is spread by fecal contact,
including stomach flu, respiratory infection, and ear and skin infections. Most swimming-
related illnesses last from a few days to several weeks, but in some cases pathogens may
cause severe, long-term illness or even death. Sensitive populations such as children, the
elderly, or those with a weakened immune system are particularly at risk for long-term
effects.

2. Contaminated Runoff and Incidence of Disease

Discharges of polluted urban runoff result in elevated bacteria levels and increased illness
rates among swimmers, and the association between heavy precipitation (leading to increased
runoff) and waterborne disease outbreaks is well documented

3. Threats to Swimmers from Harmful Algal Blooms

Harmful algal blooms (HABs), often called red tides, are a growing problem in surface
waters where nutrientrich pollution can spur algal growth. Several species of phytoplankton
produce potent toxins that can make people sick if they are exposed to contaminated water or
if they eat contaminated fish or shellfish. These organisms are a natural part of the ocean
ecosystem, but when conditions are right, they experience a rapid growth in number, resulting

19
in a ―bloom.‖ HABs can last for days, weeks, or months and cause serious and potentially
life-threatening symptoms in humans, including diarrhea, nausea, vomiting, abdominal
cramping, chills, diminished temperature sensation, muscle aches, dizziness, anxiety,
sweating, seizures, numbness and tingling of the mouth and digits, paralysis, and
cardiovascular and respiratory ailments.

20
 IMPLEMENTATION OF A PLAN FOR THE CLEAN UP DRIVE

The Beach Clean Up Drive is a great initiative taken by Mr. Chinu and Mrs. Indu Mehta. The
activity started with its slogan “We need only two helping hands for two hours‖.

The plan for the Clean Up Drive

This activity is conducted on Sundays for 2 hours. Being a Sunday it is possible for anyone to
join in for contributing towards the social cause of saving the beach.
The collected waste is then taken away by BMC workers for safe disposal.

21
 TIMELINE, RESOURCES AND BUDGET NEEDED FOR THE BEACH
CLEAN UP DRIVE

Timeline

Aarna Foundation conducts the Beach Clean Up Drive on all the Sundays so that everyone
who is willing to help can participate in the clean up process.

Resources

The beach consists of dry and wet waste including garbage, bio medical waste etc. The
volunteers are provided with safety gloves so as to protect their hands while collecting the
waste.

The BMC workers also help by providing garbage collecting vehicles so that the collected
waste can be taken away for safe disposal.

In addition to this the volunteers are provided with drinking water and snacks in order to
refresh themselves.

Budget

The only expenses incurred are for the safety gloves, drinking water and snacks. Therefore
there is no requirement of a budget for the clean up drive.

22
 ROLE AS AN INTERN IN THE BEACH CLEAN UP DRIVE

I joined Aarna Foundation as an intern on 11 th March 2018. The internship period was for a
day. We interns reached Dadar beach at 11.30 am. Mr. Chinu guided all of us regarding from
where to start, and how and where to dump the trash collected etc. Safety gloves were
provided as a safety measure.

As we started collecting the trash we noticed it included 80% of plastic waste, clothes,
flowers, coconut, idol parts made up of plaster of Paris, bio medical waste, used sanitary
napkins etc. After collecting the waste it was segregated into wet and dry waste.

We also received help from BMC workers who helped by collecting the already collected
waste and carried them away in vehicles for safe disposal. The time for the clean up drive
was decided according to the low tide timings.

23
 THE RESULT OF THE BEACH CLEAN UP DRIVE

The beach was frequently used by people for activities like jogging or evening strolls. But
this came to a standstill due to the pollution of the beach. The Beach Clean Up Drive helped
to restore the beach to its previous state.

The main source of waste are the ones that get washed on the shore from the sea. So unless
people stop dumping trash in to the water bodies, the beaches will go on getting polluted.

In addition to this we created some success stories during our project such as:

 Appreciation by M.C.G.M- G/North wards for beach clean-up and waste management program.
 Appreciation and recognition by various media channels and newspapers.

24
 IMPACT ASSESSMENT

Whilst beach cleans are designed to tackle a prominent and increasing environmental issue,
we were able to demonstrate that they are not only beneficial for the local coastline directly
by removing individual pieces of rubbish but are also beneficial to both the individual (in
terms of being an enjoyable and meaningful as well as educational experience) and the
environment (as individuals reported a greater intention to engage in more environmentally
responsible behaviours).

The volunteers also intend to engage in future beach clean up drives.

25
 RECOMMENDATIONS

The Beach Clean Up Drive was a successful initiative by Aarna Foundation. It helped to
convert the once polluted beach into a clean and beautiful one. Majority of the waste found
on the beach was washed ashore by the sea while others were left by people visiting the
beach and also by residents of nearby houses.

Various measures that can be adopted for keeping the beach clean are as follows:

 Creating awareness among the people about the harmful effects of throwing thrash on the
beach and in the sea
 Implementation of penalizing people who pollute the beach
 Regular clean up drives

26
 REFERENCES

 Aarna Foundation, Retrieved from http://www.aarnafoundationindia.org/

 David Lewis (January 2010), ―Non - governmental Organizations, Definition and
History‖, International Encyclopedia of Civil Society, pp.1056-1062, Retrieved from
https://www.researchgate.net/publication/302391474_Nongovernmental_Organizations_
Definition_and_History
 ―Versova to Dadar: How Mumbai’s beaches are drowning in trash‖, Hindustan Times,
Badri Chatterjee, Retrieved from https://www.hindustantimes.com/mumbai/mumbai-s-
beaches-drowning-in-trash/story-ohKrqrmlt5T1eqMktVzoXM.html

 K. J. Wyles (2016), ―Can Beach Cleans Do More Than Clean-Up Litter? Comparing Beach
Cleans to Other Coastal Activities‖, Environment and Behavior, Retrieved from
https://phys.org/news/2016-06-beach-litter.html
 ―After Versova, clean-up drive kicks off at Dadar beach in Mumbai‖, Hindustan Times,
Badri Chatterjee, Retrieved from https://www.hindustantimes.com/mumbai-news/after-
versova-clean-up-drive-kicks-off-at-dadar-beach-in-mumbai/story-
Fabj8DhkdqtHdcxHmxDaGO.html

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