Report of Lahore school of Economics &Lahore University of Management
LUMS:
INTRODUCTION:
Lahore University of Management Sciences(LUMS) is well known for its well verse academic
and research services and reputed faculty with in the country and abroad. State of art learning
facilities for students/researchers and serene campus makes it a top choice for learning
enthusiasts.
LSE:
INTRODUCTION:
The Lahore School of Economics (LSE) is an independent research university based in Lahore,
Punjab, Pakistan established in 1993 and charted by the government in January 1997. It has
currently 200 faculty members and over 3000 students studying.
LUMS:
MISSION:
LUMS aspire to achieve excellence and national and international leadership through
unparalleled teaching and research, holistic undergraduate education and civic engagement to
serve the critical needs of society.
LSE:
MISSION:
Contribute towards management of Pakistan economy and its constituent institutions including
the government sector corporate and non-corporate sector financial institutions and non-
governmental organizations.
SERVICES FACILITIES OF LUMS:
The LUMS provide a lot of facilities for the students &faculty. Spot facilities include tennis
squash and gymnasium. In DHA there are many services shops and restaurant. This gives an area
attractive and safe environment. A swimming pool should be made by the end of 2008.
SERVICES FACILTIES OF LSE:
The Lahore school of economics provides teaching & administration facilities libraries
gymnasium playing fields &multiple cafeterias. The city campus serves as the admission office
for all degree programs of the Lahore school of economics.
LUMS PRODUCT LINE:
LUMS has offering the following degrees like as accounting & finance, economics, humanities,
political sciences and MBA, MBA Executive, MSC Economics, MS Computer science and MS
computer engineering.
LSE PRODUCT LINE:
LSE has offering the following degrees like as BCS(HONS) in economics & finance,
BSC(HONS) in mathematics & statistics, BSC(HONS) social sciences, BBA(HONS) finance
and marketing, MBA finance and banking, MBA marketing, MPhil in economics.
LUMS
MARKETING MIX:
PRODUCT:
LUMS product involve A/C, Finance, economics, political sciences.
PRICE:
Based on the quality of degree. Lums charge the high prices.
PLACE:
LUMS provide the better transportation better location and logistics.
PROMOTION:
LUMS promote their business through advertising and public relations.
LSE
MARKETING MIX:
PRODUCT;
LSE involve BSC ECONOMICS, BSC (STAT), BBA MARKETING.
PRICE:
Scholarships for talented students and based on the quality of degree.
PLACE:
LSE provide the better coverage, assortments and logistics.
PROMOTION:
LSE also promote their business through advertising and public relations.
LUMS
SWOT ANALYSIS:
STRENGTH;
o Top ranked university
o Quality of faculty
o Build of performance team
WEAKNESSES:
o Lack of teachers in engineering department
o Unsecure hostels
OPPURTUNITY:
o Research and new development
o New programs
o More campus
THREATS:
o LSE
o UCP
o IBA
LSE
SWOT ANALYSIS
Best business institution in Punjab and become a leading business institution in
Pakistan.
o Hire PHDS faculty.
WEAKNESSES:
o Despite of the fact that LSE is situated far away from main city.
o Portal communication of lectures through web is really poor.
OPPOURTUNITY:
o Research and development
o New programs
o More campus
THREATS:
o IBA
o UCP
o LUMS
MARKET STRATEGY FOR LUMS:
MARKET DEVELOPMENT: LUMS need to increase the market development because lums
have only one main campus in Lahore. Now the time is to increase and expand into different
cities, like Karachi, Islamabad.
MARKET STRATEGY FOR LSE:
PRODUCT DEVELOPMENT:
Product development strategy is a strategy that seeks increased sales by improving and
modifying present products. LSE implies for improving and bringing more degrees e.g. they
introduce BBA and BSC double majors with that they are introducing same more relevant
subject which able to students to gain more knowledge in their specific field.
