Republic of the Philippines

City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

A Feasibility Study in Establising a Donut Store Business

named Veggie Donut

Presented to the Faculty of the

College of Business Management

In Partial Fulfillment of the Requirements for the Subject

MGNT 11
Feasibility Study

Presented by:
Bagunas, Julie Ann
Camacho, Elimar
Espolon, Kaiser James
Inton, Maricar
Lorica, Rochelle
Nedic, Rogelio

BSMM A4-1AM
September , 2018
 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

CHAPTER I

Introduction

Donuts are one of the most popular foods of all time. They are sweet,

delicious and you can eat them on the go. Donuts have been around for

hundreds of years, however, their true origin & invention is debated as fried

dough is not exclusive to a single culture. The exact place where the first donuts

were made is unknown and nobody knows who made the very first donut. In the

Philippines Native doughnut recipes include the shakoy, kumukunsi

and binangkal. Shakoy from the Visayas islands uses a length of dough twisted

into a distinctive rope-like shape before being fried. The texture can range from

soft and fluffy, to sticky and chewy, to hard and crunchy. Kumukunsi is a similar

native doughnut from the Maguindanao people. It is made with rice flour, duck

eggs, and sugar that is molded into rope-like strands and then fried in a loose

spiral. It has the taste and consistency of a creamy pancake. Binangkal are

simple fried dough balls covered in sesame seeds.

The proponents intend to exert effort to create an innovation of doughnut

“Veggie Doughnut” doughnut with a variety of vegetable flavor that will suit the

taste of the customers.

 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

Background of the Study

Doughnuts usually, fried pastries that are eaten as desserts or snack to

many people. Consumers patronized doughnuts as part of their afternoon

snacks, or even in dinner as desserts, and as ”pasalubong”. According to the

study that most people just purchased products which are delicious and tasty

neglecting their healthy aspects. Veggie Doughnuts are doughnuts that contain

nutritional value that every consumer will be benefitted. Unlike other doughnuts,

veggie doughnuts will grant every consumer to have an advantage in their

health aspects.

The proponents come up to this product proposal for the purpose that

they want to offer service to our potential customers which are students,

residents, employees and by standers with a new innovative product. This

product can contribute to the community as part of their meal or even as

business. The proponents added special ingredients that will increase the health

of every consumer. This ingredient are made of vegetable based such as

squash, malunggay and chili. This flavors will be called cucurbita for squash,

mungbean for mongo, yam for ube, moringa for malunngay and spicy for chili.

The proponents would like to introduce products that are uncommon to the

community and encourage them to choose healthy life style.

 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

Statement of the Problem

This feasibility study is intended to evaluate the feasibility of selling

“donut” with vegetable flavored.

Specifically, it aims to evaluate and analyze the following areas:

The Management aspect of the study

1. What kind of business ownership and management structure to apply ?

2. What are the mission, vision and philosophy of the management?

3 What policies should be implemented?

The Marketing aspect of the study

1. Who will be the target market for the proposed project in terms of

geographic area and user ?

2. What is the competitive advantage of the business?

3. What are the strategies will be adopted for the proposed project to be

able to market its service better and more effectively?

 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

The Technical aspect of the study

1. Where will be the proposed project located ?

2. What will be the plant and layout?

3. What is the equipment needed in the service ?

The Financing aspect of the study

1. How much is the initial capital ?

2. What will be the source of financing ?

3. What will be the percentage of your commission basis salary ?

 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

Objectives of the study

The business of the proponents has an objective that can help it to be

more successful in the future. The objectives of the business are:

The Management aspect of the study

1. To put partnership business and line staff organization structure.

2. To have a mission, vision and core values in a barbershop business.

3. To implementva policiesfor the improvement of the management.

The Marketing aspect of the study

1. To serve all classes as the target market.

2. To develop a competitive edge against the competitors.

3. To formulate marketing strategies for the proposal business.

The Technical aspect of the study

1. To offer innovative donut store at Signal Village, Taguig.

 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

2. To establish plant and layout of the proposed project.

3. To determine the equipment needed in the service business.

The Financing aspect of the study

1. To use five million as an intial capital.

2. To discover source of financing.

3. To apply 40% as a commision basis for the employee.

 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

Significance of the study

This study grants the customer a product which is affordable but with the

same product quality with those sold at an expensive price.

To the Customer

This may serve an additional knowledge how veggie donuts enhance

their body for the nutritional value that this product bears for affordable price.

To the Researchers

This study will serve as an additional source of reference or knowledge

for further research in the future.

To the Local Government

This will help the local government in terms of the taxes that will be paid

by the said business.

To the Community

This may help the community for additional source of income.

To the Students

This can help and contribute to the students, giving them ideas on how to

create business with minimal resources as an addition to their knowledge.

 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

Scope and Delimitation of the study

This study of the “Veggie doughnut” business is limited to residents of

Signal Village, Taguig City, and will be based on management, marketing,

technical, socio-economic and financial aspect of business. Employee, students

and walk ins, house wives, and bystanders will be covered as part of the

respondents.

The product will be disseminated through direct selling and orders are

also accepted from the potential market within in Taguig City from those who are

willing to purchase our product.

 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

Research Methodology

Source of Data

The proponents use the interview and survey form as their direct source

of information as a basis in completing and shaping the details of the

partnership, book and internet as our indirect source of information.

Data Gathering Procedure

At the start of this study, the proponents proposed an innovative business

that they may offer to the residence of Taguig City. The Proponents come up

with idea of putting up a nutritious vegetable that may contribute to the health

issues of the community. .First, the proponents look for a good business location

for their proposed business then examine the demographic profile the people

around the area. Also the proponents did find out that the said business would fit

the needs or will be a need of the intended customers. The proponents also

gathered data on how much their target customers would be willing to patronize

the product. The planning of the whole business starts.

Treatment of Data

The researchers will use the descriptive statistics to facilitate the data and

analysis. As the questions in the survey and tailed, tabulated, and analyzed,
 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

they can have a computation in the percentage will answer how many possible

customers would patronize the service. Using Slovin’s formula it will get the

sample size of population that may answer how the survey questionnaire.

Frequency method is used to quantify the demographic profile of the

respondents.

Percentage % = f x 100
N

Where:

% = Percentage

F = frequency

N = total number of respondents

 Republic of the Philippines
City of Taguig
Gen. Santos Ave. Central Bicutan, Taguig City

Taguig City University |

Definition of terms
For a better comprehension on this feasibility study, the following definitions of
terms are provided:

Donuts- a small usually ring shape piece of sweet fried dough.

Culture- a particular society that has its own belief and ways of life.

Dough- mixture of flour, water and other ingredients that is baked to make bread
and cookies.

Native- used to refer to the place where a person was born and raised.

Vegetable- a usually herbaceous plant grown for an edible part that is usually
eaten as part of a meal.

Pastry- dough that is used to make pies and other baked goods.

Patronize- to be frequent or regular customer or user of a place.

Proponents- a person whi advocates a theory, proposal or project.