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Significance of The Study

This study aims to understand consumer preferences for local and international makeup brands among female senior high school students in Tayug, Pangasinan. The study will benefit researchers, consumers, and manufacturing companies. For researchers, it provides information that could inform future business in the cosmetics industry. For consumers, it establishes factors for choosing between brands. And for manufacturers, it reveals opportunities to improve products based on consumer preferences. The scope is limited to describing preferences of Grade 12 female students at Tayug National High School during the 2019-2020 academic year.

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Althea Dela Pena
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2K views2 pages

Significance of The Study

This study aims to understand consumer preferences for local and international makeup brands among female senior high school students in Tayug, Pangasinan. The study will benefit researchers, consumers, and manufacturing companies. For researchers, it provides information that could inform future business in the cosmetics industry. For consumers, it establishes factors for choosing between brands. And for manufacturers, it reveals opportunities to improve products based on consumer preferences. The scope is limited to describing preferences of Grade 12 female students at Tayug National High School during the 2019-2020 academic year.

Uploaded by

Althea Dela Pena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SIGNIFICANCE OF THE STUDY

Using and purchasing cosmetics product particularly make up were highly patronize by women
especially young ladies who wanted to look beautiful and fresh at all times.

The study will passively help the following people:

Researcher -this study will benefit the researcher because they can get information about cosmetics and
as a ABM students we should passively use this information in the future. Ifwe plan to formulate our
business in cosmetics.

Consumer- wherein this will serve as their basis on what will they purchase between the two brands and
know the reasons for purchasing the products.

Manufacturing Companies – such as this will serve as their call for improving products

Consumers Preference – defined as the subjective tastes of individual consumers, measured by their
satisfaction with those items after they’ve purchased them.

http://bizfluent.com/info-8698883-definition-consumer-preference.html

Local Make Up Brand – a brand or product or business that is marketed in a small and restricted
geographical area and that are local base and made.

htpp://www.intutim.com/local-branding-company.php

Cosmetics – are products to use to apply to your face and body to clean it, make it more attractive and it
help in boosting the self-confidence of one person.

http://medineplus.gov/cosmetics.html

International Brand – the name on a particular product that is known and use more than one country

https://www.google.com/ampls/dictionary.cambridge.org/us/amp/english/internationalbrand

Consumer - are people or organizations that purchase products or services. The term also refers to
hiring goods and services. They are humans or other economic entities that use a good or service.
Furthermore, they do not sell on that item that they bought.

https://www.google.com/amp/s/marketbusinessnews.com/financial-glossary/consumers-definition-
meaning/amp/

Brand Price –

Packaging -The wrapping material around a consumer item that serves to contain, identify, describe,
protect, display, promote and otherwise make the product marketable and keep it clean.

https://www.entrepreneur.com/encyclopedia/packaging
Product Quality - The collection of features and characteristics of a product that contribute to its ability
to meet given requirements. It’s the ability of the product to fulfil and meet the requirements of the end
user.

https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/3231-product-
quality.html

Scope and Delimitation of the Study

This is descriptive in nature and focused on the Grade 12 Female Senior High School students in Tayug
National High School Tayug, Pangasinan. This study sought the preference of top local and international
make up brands of Female Grade 12 Senior High School Students in Tayug National High School for the
academic year 2019-2020.

This study sought to answer the profiling of the respondents with respect of their age and monthly
family income. The level of awareness of the respondents along the following areas; communication,
collaboration, creativeness and critical-mindedness was also determined.

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