Report On Root Industry (Coimbatore)
Report On Root Industry (Coimbatore)
COIMBATORE.
Submitted in partial fulfillment of the requirement for the award of the degree of Master
of Business Administration of Madurai Kamaraj University
by
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FATIMA COLLEGE
MADURAI- 625018.
BONAFIDE CERTIFICATE
This is to certify that the Summer Training Report on “ROOT INDUSTRY INIDA LIMITED”,
Coimbatore is a bonafide record of work done by R.Logeshwari (Reg No.2018MBA28),
submitted in partial fulfillment of the requirement for the award of the degree of Master of
Business Administration of Madurai Kamaraj University.
Dr.L.MEENA Dr.P.SHYAMALA
Mr. RAJU
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FATIMA COLLEGE
MADURAI- 625018.
R.LOGESHWARI
(Reg.No:2018MBA28)
DECLARATION
(R.LOGESHWARI)
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COMPANY CERTIFICATE
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ACKNOWLEDGEMENT
First and foremost, I would like to thank God almighty whose blessings made us to complete the
training successfully.
It is a great pleasure to acknowledge my sincere thanks to Dr. Sr. G. Celine Sahaya Mary,
Principal, Fatima College, Madurai - 625018.
I also thank Dr.P.SHYAMALA, M.B.A, Ph.D., PGDCA, SET, NET, Head of the Department of
Management Studies for their assistance and guidance.
I also wish to thank my project guide Dr. L. MEENA, M.B.A., M.Phil., Ph.D., NET, SET, for
her valuable support throughout the period.
We express our special thanks to Root Industry India Limited for giving me permission to carry
out this summer training project at their esteemed organization.
I wish to express my gratitude to all the staff members in the Department of Management Studies
for their encouragement for completing this training.
Finally, I thank my teachers, respondents, friends and parents who helped us in completing my
training successfully.
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CONTENT
1. Industry Profile 9
2. Company Profile 10
2.2 Milestones 12
2.4 History 14
4.1 HR Polices 32
5. MARKETING DEPARTMENT
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5.1 Function of the Department 37
5.4 Competitors 39
6 FINANCE DEPARTMENT
8 Conclusion 52
7
Slogan:
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INDUSTRY PROFILE
Roots Industries India Ltd. is a leading manufacturer of HORNS in India and the largest Horn
Manufacturing Company in the world. Headquartered in Coimbatore - India, ROOTS has been a
dominant player in the manufacture of Horns and other products like CASTINGS
and Industrial CLEANING MACHINES. Since its establishment in 1 970.
With a strong innovative base and commitment to Quality, Roots
Industries India Limited has occupied a key position in both international and
domestic market as suppliers to leading OEMs (original equipment manufacturer)
and after market. Similar to products, Roots has leading edge over competitors on
strong quality system base. Now, RIL is the first Indian Company and first horn
manufacturing company in the world to get ISO/TS 16949 certification based on effective
implementation of QS 9000 and VDA 6.1systemrequirement earlier. RIL has entered into
technical collaboration with Robert Bosch, SA to further enhance the technical competence.
Roots' vision is to become a world-class company manufacturing world-class product,
excelling in human relation.
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COMPANY PROFILE
The company proud to enjoy unparalleled trust and confidence of thousands of customers
across segments like manufacturing, railways, defence, pharma, automobile industries and many
more. Currently Roots Multiclean Ltd offers its solutions in 34 countries.
One of the biggest strength of Roots Multiclean Ltd is the team, our all India network of
70 Business development executives, over 170 service engineers cover 29 state of India and
continuously strive to exceed customer expectations in ensuring excellent sales and service
support. Our service team is trained for “Fix it Fine – The first Time” and ensuring maintenance
costs at the lowest.
Roots Multiclean Ltd takes pride in receiving the excellence award for this achievement. A
further root Multiclean is the proud recipient of Indian government’s EEPC award for 6times in a
row since 2011.
Roots Multiclean Ltd touches lives of people across the world & fulfills the dream of
billons of people for a cleaner environment.
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2.1 Roots Family:
Roots Single minded pursuit of enhancing the quality of life has led to many other
diversifications. Roots today is a multi faced corporate entity with interest in automobile
accessories cleaning equipment. casting, precision tools, hi-tech engineering services, healthcare
&education.
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2.2 Milestones:
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2.3 Organization Chart:
Executive
Chairman/Managing Director
Mr. K. Ramasamy
B. Bharathkumar
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2.4 History:
EZE CLEAN when brooms and discarded cloths were the order of the day, Indians first
ever Flat Mop was launched for Dust free Sweeping and Mopping application.
1998-25 Flippers were supplied for the maintenance of the Monumental &Iconic Taj
Mahal.
1999- Partnered with Indian Railways-supplied 250 Flippers and one hundered E430
Scrubber Dries to clean Railway Stations across India. supply of 110 Flippers &Twenty five
E430 Scrubber Dries to New Delhi Municipal Corporations for cleaning the capital city.
2004- First Indian company to participate in Europe’s largest cleaning equipment exhibition
“Interclean”in Amsterdam. The company’s modern plant was inaugurated.
2008- won a prestigious order for supply of twenty seven CITY MASTER 1200 city sweepers.
From greater Hyderabad Municipal Corporation (GHMC) for upkeep of Hyderabad
&Secunderabad.
ISO 9001-2000
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ISO 14001-2004
2018-As a part of our Global expansion strategy, Roots Multiclean acquired assets and portfolio
of victory Sweepers USA. Roots Multiclean Inc. was established in USA.
Company Mission:
The mission of roots has always been to locate and to mould exceptional leaders and
private with all the sincere effort that solid basics to extend organizations solutions to customers
worldwide and there by enhance the roots competitive advantage. The company does so thought
long team and deeply committed human relations based on the key values like actively focus,
discipline, experience, innovation, integrity, introspection, professionalism, quality culture and
team work.
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PRODUCTION AND SERVICE DEPARTMENT
Purchase Department
Production Department
Human Resource Department
Marketing Department
Finance Department
Management Information System
Purchase department function is to procure materials, supplies, services, and machine and
tools at the most favorable terms consistent with maintaining the desired standard of quality.
Purchasing is the most important function of materials; a substantial part of the company’s
finance is committed which affects cash flow position of the company. The head of the
department is usually as the purchase manager.
a) Alacrity Associates
b) Elgi Ultra Private Limited
c) Baalaji Electricals
d) Sri Lakshmi Narayana Engineering
e) Sun Tech Industrials
f) Maheshwari engineering
These are the some companies which issue raw materials to the Roots Multiclean industries. And
also there are some more companies which collect some raw materials and product the product
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like Screw, Bolt and Trumplet. After Producing those product it will again return to the roots
industries.
Products:
Sweeper
Scrubbers
Vacuum Cleaners
High Pressure jets
Escalator cleaners
Carpet Cleaners
Steam Cleaners
Janitorial
Detergents& Pads
Sweeper:
The Roots Multiclean product stable comprises of comprehensive cleaning solutions for a
wide variety of industrial, commercial and domestic cleaning requirement. In India, all products
are backed by a wide network of after sales service centers, Products form RMCL are backed by
critical research and design insights to suit specific Indian conditions and reflect international
styling. Company Comprehensive range of Sweepers caters to numerous industrial cleaning
applications.
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1. Walk Behind
Flipper+
Roots Sweep B70
2. Ride On
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RSB 6000
RSR 6000
4. City Sweepers
Macro M60
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SCRUBBERS:
1. Mini Scrubbers
Combi 5
Scrubby
2. Single Disc
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Roots Scrub E430
Roots Scrub E/B 4545
Roots Scrub BT4545
Roots Scrub E/B 4550
Roots Scrub B4560
Roots Scrub E/B 6050
Roots Scrub BT6050
Roots Scrub E6050 C
Roots Scrub E/B 6060
4. Ride On
RB650/750 Standard
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Roots Scrub RB800
Vacuum Cleaners:
The Roots Multiclean Products stable comprises of comprehensive range of vacuum cleaners
including industrial, Commercial and domestic cleaning requirements. In India, all products are
backed by a wide network of after sales service centers.
1. Domestic
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Super Vac Vacuum Cleaner
2. Back Pack
Rocket vac Xp
BP5
3. Commercial
Topper 215
Topper 515
Topper 429T
Topper 440
4. Industrial-Regular
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Mistral 202
Mistral 802
IVC DG 30
IVC DG 70
5. Industrial-Tecnoil
RSV 5000
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High Pressure Jets:
1. 6 Series 650
2. 7 Series 767
3. Jet E 130
4. Jet E 170
5. Hydro blast 200H
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6. Hydro blast 250 C
Carpet Cleaners:
1. Cleanserv Vu14
2. MPV31
3. Roots B70 Carpet Sweep
4. Smart care Trio
5. PFX900S
Janitorial:
Roots Multiclean Ltd offers wide range of janitorial solutions from Basic Domestic Mops, Caddy
Baskets, Sign Boards, Wringer Trolleys, Janitorial Carts, Garbage Bins& comprehensive range
of microfiber System.
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Detergents & Pads:
The Roots Multiclean products stable comprise of comprehensive cleaning solutions for a wide
variety of industrial, commercial and domestic cleaning requirements. In India, all products are
backed by a wide network of after Sales Service Centers. Products from RMCL are backed by
critical research and design insights to suit specific Indian conditions and reflect International
styling. RMCL comprehensive range of cleaning machines caters to numerous industrial
cleaning applications.
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Duties of Production Manager:
The Production management team is responsible for coordinating the various sub
disciplines of any large theatrical presentation, as well as overseeing the stage
management team.
The Production manager is the highest ranking person on the production staff and
answers directing to the general manager and or/artistic directors.
The Production managers job is rather fluid, however, any may also include just about
anything an enterprising producer or director may dream up.
The Production Managers Job is mainly supervisory, although it requires excellent
‘People Skills’ in order to smooth over disagreements that inevitably arise.
Production Process:
Drilling Machine
Tapping
Power Press
AMADA (Machine)
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Work In Process (WIP)
Sanderling Operation
Welding
Platting
Heating
Fan Dry
Quality Polices:
The Company is committed to provide world class products and service with due concern for the
environment and safety of the society.
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Quality will be achieved through the following.
1. Quality in Behavior
2. Quality in Human Resource
3. Quality in governance
Environment Policy:
With due concern towards maintain and improving the quality of life, Roots is committed
for sustainable development by minimizing pollution & concerning resource.
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HUMAN RESOURCE DEPARTMENT
Human Resources is a term used to describe the individuals who comprise the
workforce of an organization, although it is also applied in labor economics to, for example,
business sectors or even whole nations. Human Resource is also the name of the function within
an organization charged with overall responsibility for implementing strategies and polices
relating to the management of individuals. This function title is often abbreviated to the initials
‘HR’.
Human Resource may set strategies and develop polices, standard, system, and
processes that implements these strategies in a whole range of areas. The following are typical of
wide range of organization:
Personal Culture:
The management has been encouraging and promoting a very informal culture,”
Personal touch” , sense of belonging, enabling employees to become involved and contribute to
the success of the company. The top management also conscientiously inculcates values in the
people.
Work Environment:
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Special and conscious efforts are directed towards housekeeping of the highest order.
Renovation and modernization of office premises and office support systems are carried out on
an ongoing basis.
Training:
Roots believe in systematic training for employees at all levels. As part of the
organizational development efforts, training programmes are being conducted in-house, for
employees at all levels. In addition, staffs are also sponsored for need based training programmes
at leading Management Development institutes.
Customer Focus is not merely a buzzword but it has become an important factor of
every day work and has got internalized into the work environment. There is an equal emphasis
on internal customer focus leading to greater team efforts and better cross functional relationship.
To ensure worker participation and team work on the shop- floor, Roots Industries
Limited has a very effective Quality Circle Movement in the organization. As on today Roots
Industries limited has 3 operating circles having 24 members and some of them have won awards
at different conventions and competitions.
The management aims in operator’s mental & physical fitness and it is ensured
through the GMA.
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The operators and shift supervisor assemble before the shift beginning and do
occupation of fitness exercise, discuss about the Quality safety & production aspects of the
previous shifts and take quality/safety oath
Roots have a strong people-oriented work culture that can be seen and felt across all
its member concerns. Whether they work in group or in isolation, their efforts is well appreciated
and achievements well rewarded. They have a sense of belonging and they revel in an
environment of openness and trust. Cross-functional teams function as one seamless whole and
foster the true spirit of teamwork. Roots as a learning organization systematically train its
employees at all levels. Conducted in-house, the training programmes equip them to meet new
challenges head on. Employees are encouraged to voice their feelings, ideas and opinions. There
is a successful suggestion scheme in operation and best suggestions are rewarded.
4.3 Recruitment:
Application Blank
Paper Advertisements
Campus interview
Internal and external sources
Manpower consultants
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Selection:
Age
Communication Skills
Physical Stamina
Leadership Skill
Social & Human Relation Skills
Formal Education
Technical Education
Practical/Previous Experience
Social Status
Suitability to the post
Promotion:
Communication Skills
Managerial Skills
Experience and Knowledge about the work
Interpersonal Skills
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4.4 Performance Appraisal:
Performance Appraisal is done a all levels (Executives’, staff, Workers, Trainees and
Apprentices)
Periodical Appraisal
Reporting Officers
Head Of Departments
HRD Intervention
Implementation
4.5 Scheme:
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MARKETING DEPARTMENT
Marketing pays a vital role in the Manufacturing Organizations. Roots Products are
marketed directly or through sales branches established in different parts of our country and in
other countries. Customer requirements are captured, documented & deployed to the concerned
functions by marketing.
Department Structure:
Chief Marketing
Officer
Marketing Manager
Assistant Manager
Associates
Assistants
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5.1 Functions:
Procuring orders & ensuring that we have the capability to do things as committed to the
customers.
Preparing requirements plan and forwarding to production planning and control
departments.
Dispatching the finished goods through the mode of transport as agreed in the contract
Follow up of the payment collection.
Handling new methods for marketing our products.
The basic function of the marketing manager is to advertise the products of the
companies and make them famous in the marketing using different techniques.
The marketing manager makes the promotion for the products in order to increase the
sale of the product in the market and define goals and supervise the juniors and monitor
the trade activities of the company.
The marketing manager has the responsibility to enhance the sales of the areas which are
assigned to him in order to achieve the company target which are set by the top
management of the company and the marketing manager has the right to fulfill the goals
of the company.
He has to supervise his juniors and monitors the expense of the region.
Managerial Skills
Communication Skills
Interpersonal Skills
Good Social Relations with Employees and customers
5.3 Market Segmentation:
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In Roots Industries the market is segmented as industrial and Institutional. The following shows
the market segmentation of this industry.
Industrial:
Iron& Steel
Cement
Auto mobile
Pharmaceutical
Other Metallurgical &Mineral
Coal Mining
Thermal Power Stations
Space Centers
Agro Base
Institutional:
Public Sector
Government Agencies
Civic Bodies
Defence Installation
Hotels
Hospital
Airports
Railways station
5.4 Competitors:
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Competitors
Local International
Hafi-Elektra RCM-Italy
5.5 Dispatch:
They use Both First in first out and Last in first out. Most they prefer first in first out. They
display part Name, Location, free location
Free Location: If product is taken they display that location there is no product is kept. There is
space to keep product
1. Ex- work: Customer and RMCL Company there intermediate agent. Company send
product to agent, then it sends to customer.
“Transportation cost and associated risks are no longer a burden for the company”
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2. FOB(free on board) until it reach to port transport cost, other expenses are company
responsibility .The Company is responsible for transporting good until its point at which
ownership is transferred to owner to buyer
3. Cost and freight
Full expense company responsibility
Export:
Roots Industries exports to more than 15countries. Roots also supplies to Ford
Motor Company, North America.
Original Equipment Manufacturer (OEM) - The Multiclean Manufactured by Roots
Multiclean Limited are employed as Original Equipment by a number of cleaning vehicle
manufactures. It has ‘Roots Multiclean USA Sdn’.
Roots Industries Exports to the following countries:
1. North America
2. Germany
3. UK
4. Trico
5. Zinsser
6. South Africa
7. Canada
8. Holland
9. Japan
10. Middle East Countries
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FINANCE DEPARTMENT
Finance is the science of funds management. The general areas of finance are business
finance, personal finance, and public finance. Finance includes saving money and often includes
leading money. The field of finance deals with the concepts of time, money, and risk and how
they are interrelated. It also deals with how money is spent and budgeted.
One aspect of finance is through individuals and business organizations, which deposit
money in a bank. The bank then lends the money out to other individuals or corporations for
consumption or investment, and charges interest on the loans.
Loans have become increasingly packaged for resale, meaning that an investor buys the
loan (debt) from a bank or directly from a corporation. Bonds are debt instruments sold to
investors for organizations such as companies, governments or charities. The investors can then
hold the debt and collect the interest or sell the debt on a secondary market.
Central banks, such as the Federal Reserve System banks in the United States and Bank
of England in the United Kingdom, are strong players in public finance, acting as lenders of last
resort as well as strong influences on monetary and credit conditions in the economy.
Regarding to Finance and Monitoring funds inflow and outflow and required funds will
be arranged from the Bank of Payment. Data collection is the main part of the finance
department to control the Cash Out- Flow.
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Department Structure:
Finance Director
V.P Finance
Associate – 1 Associate- 1
Associate – 2 Associate- 2
Associate - 3 Associate- 3
6.2 Functions:
All banking action like letter of credit, money Transaction and Normal Banking
activities are controlled and functioned.
In case of Long Term Expansion the Finance Department helps the organization in
arranging a Term Loan.
The creditors’ payment are calculated and issued to them within the 60 days after the
material purchased.
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The collection from the debtors are calculated and collected within the 60 days from the
date which material issued to them.
Duties like Central Excise, sales & income Tax and Insurance are calculated and issued
to the Government at the proper time and date.
Custody and safeguarding of Securities, Insurance policies and other valuable papers.
Taking care of the mechanical details of new outside financing.
Record keeping and reporting.
Finance Manager is one of the members of the top management team, and his or her role,
day-to-day, is becoming more pervasive, intensive and significant in solving the complex
funds management problems.
The finance manager is now responsible for shaping the fortunes of the enterprise, and is
involved in the most vital decision of the allocation of capital.
The finance manager must have a clear understanding and a strong grasp of the nature
and scope of the finance functions.
The financial manager must realize that his action have far-reaching consequences for the
firm because they influence the size, profitability, growth, risk and survival of the firm,
and as a consequences, affect overall value of the firm.
The company’s financial risk management policy seeks to ensure that adequate
financial resources are available for the development of the company’s business whilst managing
its risks. The company operates within clearly defined guidelines that are approved by the Board
and the company policy is not engage in the speculative transactions.
The main area of financial risk faced by the company and the policy in respect of the
major areas of treasury activity are set out as follows
The company is exposed to foreign currency risk as a result of its normal trading activities where
the currency denominations differ from the local currency, Ringgit Malaysia.
Credit Risk:
The Credit risk is controlled by monitoring procedures and by internal credit review where credit
risk is material.
The company ensures that there are adequate funds to meet all their obligations in a timely and
cost effective manner.
The company’s interest rate exposure arises principally from borrowings. The interest rate risk is
managed through the use of fixed and floating rate financial instruments.
Accounting Policies:
1. Basis of Accounting
2. Revenue Recognition
3. Property, plant and Equipment
4. Inventories
5. Cash and Cash Equivalents
6. Trade Receivables
7. Related Parties
8. Provisions
9. Financial Instruments
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10. Foreign Currency Transaction and balances
11. Income Tax
12. Employee Benefits
Short Term Benefits
Defined Contribution Plans
For Manager:
Other Employees:
1. Capital Structure
Leverage
2. Capital Budgeting
3. Dividend Policy
Capital Structure:
In finance, capital structure refers to the way a corporation finances its Assets
through some combination of equity, debt, or hybrid securities. A firm capital structure is then
the composition or structure of its liabilities.
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Leverage:
In finance, leverage is a general term for any technique to multiply gains and losses.
Common ways to attain leverage are borrowing money, buying fixed assets and using
derivatives.
This technique is mostly used at the time of annual report preparation. Capital structure
a technique is helps in calculating the leverage values and to calculate the Earnings per Share
Amount it is used. In Roots Industries they were using this technique for those purposes. It
benefits the company to identify their Share value in the market.
Capital Budgeting:
Capital budgeting is the planning process used to determine whether a firm long
term investments such as new machinery, replacement machinery, new plants, new products, and
research developments projects are worth pursuing. It is budget for major capital, or investment,
expenditures. Many formal methods are used in capital budgeting, including the techniques such
as:
In Roots Industries the Capital Budgeting technique is used at the time of new project
development only. This technique helps them to identify the Payback Period, Rate of Return and
to calculate the Net Present Value this type of technique is mostly used.
Dividend Policy:
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Dividends are payments made by a corporation to its shareholder members. It is the
portion of corporate profits paid out to stockholders. When a corporation earns a profit or
surplus, that money can be put to two uses: it can either be re-invested in the business or it can be
paid to the shareholders as a dividend. Many corporations retain a portion of their earning and
pay the remainder as a dividend.
In Roots Industries the Dividend to the Share Holders is declared according to the
Net Profit of the company. If the company earns more profits, they will issue 15%-25% as the
dividend to the shareholders. In the year 2009 the company earned Rupees 665 lakhs, so they
issued 25% as a dividend to the shareholders. If it earns less means then it will issue 5%-10% as
a dividend to the shareholders.
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MANAGEMENT INFORMATION SYSTEM
Information Technology
Head
Associates Associates
Assistance Assistance
7.2 Functions:
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Backups will be taken daily, weekly, monthly, half yearly and annually to
avoid the corruption to the software.
a) ERP
b) SAP-System Application Software
c) RIMS-Roots Integrated Management System
Before using SAP software Roots Industries had used MRP9000 Software. It is mostly
used for materials only so to rephrase it SAP have introduced.
SAP Software used in all the kind f the transactions. SAP is a German based Software
Company they developed the software and named it as SAP.
SAP Software is used only in Roots Auto Products Industries
RIMS Software which is developed by the Roots Industries and it is not interlinked
between
RIMS are used in Roots Multiclean, Roots Polycraft, Roots Cast and Roots precision
Industries.
For Manager:
Managerial Skills
Leadership Skills
Communication Skills
Domain Knowledge about the VB, NET SQL, SERVER, SGR, QGR, MM and DOT
NET.
For Employees:
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Employees in this department want to have certain skills. In this department they were using both
SAP and RIMS Software. According to that employees work also differentiated according to the
software.
Knowledge about the MM, SGR and QGR are required for the employees who
working through SAP software. Because these three packages used to control the job order
processing and purchase order processing.
Knowledge about the DOT NET, SQL, SERVER and VB.NET are required for the
employees those working through RIMS Software.
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Suggestions
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OBSERVATIONS
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CONCLUSION
Roots industries India Limited is an Indian company which competes with various
international companies like RMC-USA. Thus the company plays a vital role for the
development of our country. Thus the Roots Industries wants to starts various branches and
production plant in various countries across the world. Through that it can becomes a leading
Multi Cleaner Manufacturing company and also it want to create more employment opportunities
for the coming generation.
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