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Media and Information Literacy

The document discusses the evolution of traditional media from prehistoric times to modern digital media. It describes 5 ages of media evolution: prehistoric, industrial, electronic, new digital, and information. The prehistoric age included cave paintings and clay tablets. The industrial age brought the printing press and newspapers. The electronic age introduced the transistor radio and television. The new digital age featured the internet, social media, smartphones and tablets. Now in the information age, all content is digitized and accessible online.

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Melanie Jane Daan
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75 views15 pages

Media and Information Literacy

The document discusses the evolution of traditional media from prehistoric times to modern digital media. It describes 5 ages of media evolution: prehistoric, industrial, electronic, new digital, and information. The prehistoric age included cave paintings and clay tablets. The industrial age brought the printing press and newspapers. The electronic age introduced the transistor radio and television. The new digital age featured the internet, social media, smartphones and tablets. Now in the information age, all content is digitized and accessible online.

Uploaded by

Melanie Jane Daan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MIL-L02

Media & Information Literacy


Marvin B. Broñoso
SHS MIL TEACHER
EVOLUTION OF
The Manila Times College of Subic
[email protected] / 09565962116 TRADITIONAL MEDIA
LEARNING COMPETENCIES
• identifies traditional media and new
media and their relationships
• editorializes the roles and functions
of media in democratic society
• searches latest theory on
information and media
VIDEO PRESENTATION
• https://www.youtube.com/watch?v=oxTUC5I22LU
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=9YDblnCqc8o
PICTURE ANALYSIS

Photo credit: https://www.slideshare.net/cmeadvocate/acehp12-preconference-emerging-technology-and-medical-education


PICTURE ANALYSIS

Photo credit: https://www.slideshare.net/cmeadvocate/acehp12-preconference-emerging-technology-and-medical-education


Ages of Evolution
•Prehistoric Age
•Industrial Age
•Electronic Age
•New/Digital Age
•Electronic Age
•people harness the power of electricity that led to electrical
telegraphy and large scale computers

Photo credit: https://www.linkedin.com/pulse/marketing-evolution-from-traditional-digital-eric-ampah


PREHISTORIC AGE OF MEDIA
People discovered fire, developed
paper from plants, and forged
weapons and tool with stone, bronze,
copper and iron.
• cave paintings
• clay tablets in Mesopotamia
• papyrus in Egypt
• dibao in China

Photo credit: https://www.sutori.com/story/the-evolution-of-traditional-to-new-media &


Photo credit: https://image.slidesharecdn.com/whatislifeportland2017-170408142539/95/media-literacy-in-evolution-2-
INDUSTRIAL AGE OF MEDIA
People used the power of steam, developed
machine tools, established iron production,
and the manufacturing of various products
(including books through the printing press).
• Printing press for mass production
• Newspaper The London Gazette
• Typewriter
• Motion picture photography
• telegraph
• punch cards

Photo credit: http://www.computerhistory.org/revolution/punched-cards/2 & https://en.wikipedia.org/wiki/The_London_Gazette


ELECTRONIC AGE OF MEDIA
he invention of the transistor ushered in the
electronic age. People harnessed the power of
transistors that led to the transistor radio,
electronic circuits, and the early computers. In this
age, long distance communication became more
efficient.
• Transistor Radio
• Television (1941)
• Large electronic computers – EDSAC & UNIVAC
• Mainframe Computers – IBM704 (1960)

Photo credit: http://www.computerhistory.org/revolution/mainframe-


INFORMATION AGE OF MEDIA
The Internet paved the way for faster communication
and the creation of the social network. People
advanced the use of microelectronics with the
invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound
and data are digitalized. We are now living in the
information age.
• Social media sites
• Tablets and Smartphones
• World Wide Web
• Live forecast
• Online storage and backup

Photo credit: http://consultmegroup.com/wordpress/digital-media-update-3-things-you-need-to-do-now/ & http://www.telecom-


PICTURE ANALYSIS

Photo credit: https://www.acreo.se/efraim


PICTURE ANALYSIS

Photo credit: http://www.cloudcomputingintelligence.com/features/item/3294-from-fiction-to-fact-the-cybercrime-threats-of-the-future


ACTIVITY
• ROLE PLAYING ACTIVITY ABOUT MODERN MEDIA
RESOURCES
• https://www.sutori.com/story/the-evolution-of-traditional-
media-to-new-media-ed91
• http://teachtogether.chedk12.com/teaching_guides/view/2
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