BUSINESS

ANALYTICS
FOR SENIOR MANAGERS

In collaboration with
 About XLRI

With a passion for academic excellence, XLRI was founded in 1949. XLRI
has the vision of nurturing responsible global leaders for the greater
common good and a sustainable future. It is known to be one of the best
B-Schools in India. The world-class amenities and faculty at XLRI spare no
effort to make its curriculum the best and deliver it most effectively. It
continuously scans the developments in business and society and
proactively tries to meet the challenges. The characteristic that sets XLRI
apart is magis - the zeal to do better, never to be satisfied with being
mediocre and aspire to excel.

Since 2002, XLRI Virtual Interactive Learning, as a unique academic

methodology, allows working professionals to undertake management
education without taking a break from their careers. Around 7000 working
professionals have benefited from various programmes under XLRI-VIL.

About ERUDITUS

Eruditus Executive Education offers customised and open programmes in

India, Singapore, Dubai and other global locations in collaboration with MIT
Sloan, Columbia Business School, INSEAD, Harvard Business School
(HBS), Kellogg Executive Education, Berkeley Executive Education,
Wharton Executive Education and EMERITUS Institute of Management. It
offers world-class executive education to grow businesses continuously.
Led by alumni of INSEAD and Harvard and supported by eminent
programme experts, the programmes here are designed to give learning
experience integrated with sustainable business applications.
Programmes are crafted in a different range of formats; in-class, online as
well as blended programmes. The portfolio includes a short 2 to 4-day
face-to-face workshops, online courses of 2-3 months duration as well as
comprehensive learning journeys that run over 6-9 months, customised to
an organisation’s requirement. All the programmes at Eruditus are taught
by top school faculty.

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Message from Associate Dean

Dr. Sangem is a Chartered Accountant and an FPM

from IIM Calcutta.

His research interests are in economics, banking,

corporate finance and business transformation. He
has conducted executive education programmes
for several companies including Accenture,
Capgemini, Viacom, L&T and ONGC.

Dr. Santosh Sangem

Associate Dean, VIL

Over the years, Virtual Interactive Learning (VIL) Programmes have strived to bring
the world-class education offered at the XLRI Jamshedpur campus to working executives across
the country. Professionals who pursue VIL courses pursue education from XLRI while continuing to
work in their organisations without taking a break. For middle to senior level executives, this is an
important opportunity to make the leap from managerial to leadership roles.

Many of XLRI’s highly qualified faculty have come together to teach this programme, which aims to
imbibe strategic decision-making based on analytical skills and understanding of Data Science and
Artificial Intelligence. The key advantages of this programme will be the high quality of learning from
industry experts and peer learning. The interactions with senior executives in the cohort from all
kinds of industries, roles, locations, and backgrounds will enrich the level of learning significantly,
especially during the three days of modules conducted on XLRI campus. I’m sure that the seven
months of an intense educational journey will significantly enhance the participant’s knowledge and
skill to identify an opportunity of using data science and artificial intelligence for business benefits
at their organisations.

Wishing all participants a positive year ahead, full of great learnings and experiences.

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Overview

Over the past decades

computers have broadly automated
tasks that programmers could describe
with clear rules and algorithms. Modern
machine learning techniques now allow
us to do the same for tasks where
describing the precise rules is much
harder.
Jeff Bezos
Founder, Amazon

Whether the objective is achieving growth or driving business

efficiencies, organisations are actively analysing heaps of data
to provide coherent insights. XLRI VIL has partnered with
Eruditus Executive Education to create Business Analytics for
Senior Managers - a comprehensive seven-month programme
in Data Science and Artificial Intelligence. The programme will
equip the participants with excellent analytical skills, required to
take data-driven strategic decisions.

The assignments and cases in the programme emphasise on

the interpretation of analytical results and strategic decision-
making based on algorithms.

This programme does not teach coding.

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Programme Objective

The proliferation of technology, digital practices and rapidly changing economy has led to the need of
collecting and processing of a lot of data. Business Analytics for Senior Managers Programme is
designed to introduce data analytics and artificial intelligence for all business professionals, including
those with no prior analytics experience.

After the completion of this programme, participants will:

• Have a managerial understanding of the tools & techniques used in Analytics, Data Science
and Artificial Intelligence (AI).
• Identify areas in their organisation where business analytics can be gainfully applied.
• Develop skills and knowledge for productively managing data science and analytics teams.
• Evaluate investment decisions for analytics projects in their organisations.
• Help build a data-driven organisation and scale the data team.
• Understand the ethical concerns on data privacy and how to mitigate them.

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Learning Journey

Over the period of 7 months, participants will intensively

gain a robust understanding of Data Science and Artificial 7-Month
Intelligence and its applications – enhancing their ability to
7 programme with
live-online sessions
produce data-driven solutions. Going beyond the theory,
the programme is crafted with an approach of inviting
participants into a conversation, where learning is facilitated
by face-to-face interactions with subject matter experts and Peer to peer
enriched by practitioners in the field of Business Analytics. learning &
feedback

XLRI Campus
Immersion - 3 days

Real-world
application

Assignments

Capstone
Project

Case methods

Cohort-based

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Programme Benefits

LEARN BUSINESS ANALYTICS

Teaches in-demand skills of data analytics and artificial intelligence to produce
data-driven technical solutions for business benefits.

LEARN FROM INDIA'S BEST PRIVATE BUSINESS SCHOOL

Comprehensive and rigorous programme from India’s Number One Ranked
Private Business School.
Faculty with Rich Academic and Industry Experience.

LEARN AND NETWORK WITH INDUSTRY LEADERS

Interface with Industry Experts.
Quality interactions with industry leaders who will be part of your peer group.
Your peers are selected based on a rigorous selection process.

RELIVE THE CAMPUS EXPERIENCE

Learn via 3 days in-campus sessions on XLRI Jamshedpur campus.

CERTIFICATE
Certificate of completion from XLRI VIL.

LIVE ONLINE TEACHING

Learn from the comfort of your home through live online teaching.

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Programme Modules

Analytics as Strategic Lever Spreadsheet Modeling for

Business Decision
● Data and data literacy in organisations
● Types of analytics – descriptive, ● Modelling approach to decision-making
predictive and prescriptive ● Linear Programming approach to solving a
● Application of different analytics in business problem, e.g.
different use cases a. Make-Buy decision
● Good and bad Analytics b. Investment decision
● Deriving organisation’s data science c. Blending problem
objectives from strategic business objectives d. Production and inventory planning problem
● Building hypothesis for organisational e. Multi-period cash flow problem
decision making: use cases from ● Sensitivity Analysis and Simplex Method
different verticals
● Limitation of analytics – where intuition still wins!
● Case Study: Harvard article on Data Warehousing & Technology
“Data Science and Art of Persuasion”
● Data management and querying
● Data extraction, transformation and
Revisiting Statistics for loading (ETL) techniques
Managers ● Fundamentals of data warehouse
● Overview of the technology stack to
● Describing and presenting data support analytics
● Applying measures of central tendency in
business metrics
● Probability and its application in business Digital Media Analytics
● Sampling theories and their application in
business ● Scope and benefits of digital media analytics
● Hypothesis testing, use cases in business ● Types of digital media analytics
● Analysis of variance, use cases in business ● Consumer insights using the web and mobile
● Correlation and regression, use cases in app analytics
business ● Social media analytics
● Overview of Text mining and sentiment analysis
● Online reputation management
Decision-making using
Algorithms & Machine Learning
Big Data
● Principal types of algorithms
● Application of Bivariate and Multiple linear ● Understanding Big Data
regression models ● Understanding the application of Big Data
● Classification algorithms – ● Big Data application tools – Hadoop,
concept and use cases MapReduce
● Clustering algorithms – concept and use cases ● Exploiting Big Data for business decision
● Design of recommendation system ● Examples from Facebook & Google

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Programme Modules
Application of Deep Learning Building a Data-Driven
and Reinforcement Learning Organisation
in Managerial Decision-making
● New organisation roles and governance for
● Fundamentals of Deep Learning a data-driven organisation
● Deep, Convolution and Recurrent ● Recruiting and retaining data science
Neural Network – concept talent pool
● Use cases of Deep Learning in ● Scaling a data team
different industry verticals ● Vendor eco-system for data science services
● Fundaments of Reinforcement Learning
● Use cases of Reinforcement Learning
in industry use cases Data Privacy and Trust
● Ethical Concern on data privacy and
Data Visualisation and trust in Analytics
Story-telling ● Methods to preserve the privacy
● The art of story-telling with data of sensitive data
● Data visualisation – concept and application ● Legal issues on data privacy
● Using self-service data visualisation tools ● Recent case studies
(e.g. Tableau) to generate management
reports and dashboards
Capstone Project
● Visualising data using infographics
● Evaluating an Analytics report The participants will be asked to work on a
Capstone Project for an industry domain of their
preference. It is expected that the participants will
Managing a Large-Scale work on live data set from their own organisation.
Data Science project
● Data Science project management methods
and governance
● Application of Agile
● Managing organisational change
● Developing and managing a data science
project contract

Developing a Business Case for

Analytics Project
● When is an investment in data science
justified and when not
● Identifying and quantifying the benefits
of data science for an organisation
● Estimating investments in a data science project
● Estimating return on investment in a
data science project

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Programme Faculty

The faculty at XLRI are teachers in the real sense of the word – people who impart knowledge that is
continually updated. They are composed of distinguished academicians, skilled educators and researchers
who have extensive teaching skills as well as real-world business experience to engage and enhance
participant skills.

Dr. Chakraborty has a MSc - Applied Mathematics from

IIM Calcutta. He has worked with TCS and JDA
Software. His research interests include Inventory
Management; Supply Chain Coordination; Game
Theory in Supply Chain; Operations Research in
Sports. He has presented award-winning papers in
MSc - Applied Mathematics, University of Calcutta.
Dr. Abhishek Chakraborty
Productions, Operations and
Decision Sciences

Dr. Supriya Kumar De has a MSc and Ph.D from

IIT Kharagpur. He has worked with IDRBT and XLRI.
His research interests include Product Design and
Development, Business Intelligence, Data Warehouse
and Data and Knowledge Engineering etc.

Dr. Supriya Kumar De

Productions, Operations and
Decision Sciences and Information Systems

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Programme Requirements

DURATION 7-month, online and in-class

PROGRAMME Days of the week: Sunday 02:00 PM to 05:00 PM

SCHEDULE Session Frequency: Once in a Week

CAMPUS Group 1: Nov 07-09, 2019

IMMERSION Group 2: Nov 14-16, 2019

REGISTRATION INR 2,500 + Taxes

FEE

CAMPUS FEES INR 12,000 + Taxes

PROGRAMME INR 1,38,000 + Taxes

FEE

Instalments Instalment I Instalment II Instalment III

Date At the time of application 20th Oct, 2019 20th Jan, 2020

INR 2,500 (Registration Fees) INR 64,000 INR 64,000

INR 10,000 (Programme Fees) (Programme Fees) (Programme Fees)
Amount + INR 12,000 (Campus Visit + Taxes + Taxes
Accommodation Fees)
+ Taxes

ELIGIBILITY Graduation (10+2+3) in any discipline. Minimum 6 years of work experience.

ATTENDANCE Minimum 70%

EVALUATION The faculty members teaching their respective courses will choose the
method of evaluation most appropriate to the material.
Assignment / Regular Quizzes will be conducted online.

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Certificate

Participants will be awarded a completion certificate from XLRI on completing all evaluation components
and having a minimum attendance of 70%. Participants who complete all evaluation components but
having attendance less than 70% but more than 50% shall be awarded a participation certificate.

All certificate images are for illustrative purpose only and may be subject to change at the discretion of XLRI-VIL.

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For registration and any other information, please get in touch with us:

Email: [email protected]
Toll Free: 1800 123 7494

Rivers Meet Road, Circuit House Area,

East, Jamshedpur, Jharkhand 831001

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