no-more
Understanding guidelines
KnowMore Platform | Toldbodgade 95A 1st floor, 1253 Copenhagen, Denmark | E: info@knowmoreplatform.com | +45 78 76 89 86 | knowmoreplatform.com
Following guidelines is a prerequisite for a good rating
Why should you
care about
guidelines?
Rating Less rework Speed
It is not possible to get a If you implement guidelines from the Following guidelines
high rating if your slides start you will have fever edits from makes you faster as you
don’t follow the client the admins (who check that don’t have to think about
guidelines everything follows guidelines) what style to follow
2
Clients want their companies to be represented consistently
Clients care Consistency
Clients care about Clients pay us to
the guidelines, and have all their
Why
the client is presentations
does
always right ‘on-brand’
KnowMore
– every single time
care about
client guidelines
Objectivity
Design is to a large
extent subjective. By
having a set of rules we
make it more objective
and improve the chances
of making something the
client likes 3
Nordic Consulting
Innovation – productivity - optimization
Client guidelines example
Name of client: Nordic Consulting
Title goes here in Poppins Black size 24 Nordic Consulting
Subtitle goes here in Poppins Medium size 12
2.46in
4.96in 4.96in
3.13in
Source goes here in Poppins Medium size 9 #
Colors Nordic Consulting
Subtitle goes here in Poppins Medium size 12
Basecolors Highlight
RGB: RGB: RGB: RGB: RGB: RGB: RGB:
5,64,94 6,79,103 16,122,171 25,148,203 30,171,217 97,99,102 230,20,215
RGB:
242, 242, 242
Gradient
RGB: RGB: RGB: RGB: RGB:
5,64,94 6,79,103 16,122,171 25,148,203 30,171,217
Source goes here in Poppins Medium size 9 #
Typeface Nordic Consulting
Subtitle goes here in Poppins Medium size 12
Typeface Quotes
▪ Type face is Poppins medium for content ▪ Quotes are in Poppins Medium italic
Highlighted text
▪ Highlighted text is pink bolded Poppins
Medium “
Size
This is a quote by a smart dude
▪ One fontsize for content – not below size 7
Title font
▪ The font for headings is Poppins Black size
24
Headers
▪ The headers are Poppins Medium bolded
▪ Alternatively, the can be like below:
Header example
▪ Body text
Source goes here in Poppins Medium size 9 #
Textboxes Nordic Consulting
Subtitle goes here in Poppins Medium size 12
Textboxes with fill
Settings wit fill Example Settings wit fill Example
▪ This is some text ▪ This is some text
▪ This is some text ▪ This is some text
▪ This is some text ▪ This is some text
Source goes here in Poppins Medium size 9 #
Graphs Nordic Consulting
Subtitle goes here in Poppins Medium size 12
Bar graph
Series 1 Series 2 Series 3 Highlight
7
4.3 4.5 5
3.5 3 2.8
2.4 2 2.5 2 1.8
Category 1 Category 2 Category 3 Category 4
Bar graph
Series 1 Series 2 Series 3
6
0
Category 1 Category 2 Category 3 Category 4
Source goes here in Poppins Medium size 9 #
Client inspirational material 1 Nordic Consulting
Subtitle goes here in Poppins Medium size 12
Management Financial portfolios
Leading by Diversify your
example bonds
Prestige
worldwide
Research &
development
Huff and Doback
“
are in charge
Make it hard to spot
the general by
working like a soldier
Putting in the hours to study the science of what you need
Source goes here in Poppins Medium size 9 #
Client inspirational material 1 Nordic Consulting
Subtitle goes here in Poppins Medium size 12
Highest-paid NBA players in 2018, earnings in USDm
Salary Endorsements
LeBron James 33.3 52
Stephen Curry 34.7 42
Kevin Durant 25 33
James Harden 28.3 20
Russell Westbrook 28.5 19
Damian Lillard 26.2 14
Blake Griffin 29.5 6
Giannis Antetokounmpo 22.5 13
Carmelo Anthony 26.2 7
Anthony Davis 23.8 9
Source: Statista #
Client inspirational material 1 Nordic Consulting
Subtitle goes here in Poppins Medium size 12
6 1 Set a goal
1 2 Research
5
3 Get an idea
4 Compare
2
5 Implement
4
3 6 Approval
Source goes here in Poppins Medium size 9 #
Executive Advisors
Client guidelines example
Name of client: Executive Advisors
Executive Advisors
Title goes here in IBM SemiBold size 24
2.08in
4.96in 4.96in
3.13in
#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
Executive Advisors
Colors
Basecolors Highlight
RGB RGB RGB RGB RGB
80, 154, 125, 126, 245, 255, 125, 126, 97, 44, 131
175 199 195 199
#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
Executive Advisors
Typeface
Body text Quotes
• All body text is IBM Plex Sans light
This is an example of somebody
saying something smart
Highlighted text
• Highlighted text is IBM Plex light bolded in Purple
Title
• IBM SemiBold size 24
Headers
• All body text is IBM Plex Sans light
#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
Executive Advisors
Graphs
Bar Graph
Series 1 Series 2 Series 3 Highlight
5
4.3 4.4 4.5
3.5
3 2.8
2.4 2.5
2 2 1.8
Category 1 Category 2 Category 3 Category 4
Bar Graph
Series 1 Series 2 Series 3
6
4
2
0
Category 1 Category 2 Category 3 Category 4
#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
Executive Advisors
Client inspiration 1/4
Leading video streaming online services in the United Kingdom (UK) Share of consumers who have a subscription to an on-demand video
as of August 2016, based on monthly unique users (in millions) service in the United States in 2016 and 2017
2016 2017
42.3
58%
50% 51%
43%
20.6
17 29%
10.1 22%
6.2 14%
4.9 4 2.9 2.7 2.6 9%
2.2
Subscription to
any
Number of Netflix streaming subscribers in the United States from 3rd
Highlights
quarter 2011 to 3rd quarter 2017 (in millions)
60
Netflix is leading on the US market compared to Amazon
prime and Hulu 50
40
Subscribers to Netflix in the US is almost 9x the number 30
of UK monthly users.
20
10
Netflix subscribers in the US has more than doubled over
the last 6 years 0
2012 2013 2014 2015 2016 2017
#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
Executive Advisors
Client inspiration 2/4
Lorem ipsum Vs. Lorem ipsum
Lorem ipsum dolor
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum
Lorem ipsum Some important takeaway here
#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
Executive Advisors
Client inspiration 3/4
3000
2500
2000
1500
1000
500
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
#
S o u r ce : S t a t i s t a
Executive Advisors
Client inspiration 4/4
20%
50%
• Lorem ipsum
• Lorem ipsum
• Lorem ipsum
100%
#
S u b t i t l e g o e s h e r e i n P o p p i n s M e d i u m s i ze 9
Talent knows
no borders
Knowmoreplatform.com 22
