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Marketing Mix Project

This document provides a project description for a marketing mix project focusing on local companies. The project will analyze the marketing strategies for the 4Ps - product, price, place, and promotion - for a dermatology, cosmetic surgery, and dentistry clinic called Bellatriz located in San Juan de Pasto, Colombia. Students will create marketing mix brochures as the end product. The document outlines the problem statement, resources, course information, project makers, and includes a description of Bellatriz clinic's services, mission, vision, and an analysis template for the marketing mix.

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Yesid Andres Benavides
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149 views3 pages

Marketing Mix Project

This document provides a project description for a marketing mix project focusing on local companies. The project will analyze the marketing strategies for the 4Ps - product, price, place, and promotion - for a dermatology, cosmetic surgery, and dentistry clinic called Bellatriz located in San Juan de Pasto, Colombia. Students will create marketing mix brochures as the end product. The document outlines the problem statement, resources, course information, project makers, and includes a description of Bellatriz clinic's services, mission, vision, and an analysis template for the marketing mix.

Uploaded by

Yesid Andres Benavides
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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UNIVERSIDAD MARIANA

FACULTAD DE HUMANIDADES Y CIENCIAS SOCIALES


DEPARTAMENTO DE IDIOMAS

PROJECT DESCRIPTION
NAME OF THE PROJECT Marketing Mix Project
PROBLEM STATEMENT Which marketing strategies can be designed for the 4Ps at local companies?
END PRODUCT Marketing Mix Brochures
RESOURCES  Bibliography
 Online Resources
 Official Documents
 Research paper
COURSE LEVEL: 2 PROGRAM: Marketing TERM: 119
FACILITATOR LUIS CARLOS LASSO MONTENEGRO
PROJECT MAKERS  STUDENT’S NAME – A
 STUDENT’S NAME – B
 STUDENT’S NAME – C
 STUDENT’S NAME – D
A. WHAT IS MARKETING?

(add a Marketing definition quote related to your project)


________________________________________
________________________________________
________________________________________
________________________________________

B. COMPANY DESCRIPTION
COMPANY NAME BELLATRIZ

It is a clinic that provides the services of dermatology, cosmetic


surgery and specialized dentistry holistically, that is to say it works
BUISINESS STRUCTURE hand in hand with these three specialties and also provides
complementary services such as the medical SPA, relaxation
therapies, among others.

The Bellatriz clinic is located in San Juan de Pasto in Cra. 40A No.
19A - 87 Av. Panamericana. It also has different points of sale of its
LOCATION dermatology and aesthetic products both in the city of San Juan de
Pasto and Ipiales.

COMPANY HISTORY Bellatriz was inaugurated in 1996 in Pasto Colombia. Bellatriz


provides services in plastic surgery, dermatology, spa and dentistry.
The Bellatriz clinic offers three specialties such as:

1) plastic surgery.

2) dermatology.
PRODUCTS/SERVICES
3) specialized dentistry.

That are offered to the marketing as much as local, national and


international being one of the best clinics of Colombia that handles
the three specialties

In Bellatriz, we seek to satisfy the need for health with aesthetic


MISSION STATEMENT care with high technology.

Bellatriz is projected in 2020 as a leading institution in the area of


VISION STATEMENT
aesthetic health with high quality and safety.

C. MARKETING MIX ANALYSIS


PRODUCT/SERVICE PLACE

 What is it?  Where do buyers look for the product?


 What does it look like?  Where do customers get the service?
 How do customers experience it?  What kind of store is it? (Supermarket,
 What does the customer want from Grocery Store, Pub, Restaurant…)
the product or service?  Where can buyers find the product or
 How is the product differentiated from service? (local stores, supermarkets, on
competitors? the internet…)

PRICE PROMOTION

 What is the value of the product or


 Which are the different ways used to
service to the customer?
promote the product? (Advertising online,
 Is the customer price sensitive? / Will a
on TV, on the radio, in the press…)
small decrease in price gain extra
 What is the best promotional activity of
market?
the product or service?
 What discounts are offered to
 When is the best time to promote the
customers?
product?
 How is the product price compared
 How do competitors do their promotion?
with competitors?
SUBMISSION DATE APRIL 17th 2019

OBSERVATIONS

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