Scribd
Upload
71 views

Cold Call Guide

1. An AI analysis of over 90,000 outbound cold calls found certain phrases and approaches led to higher success rates. Saying "How have you been?" led to a 10.01% success rate, much higher than the 1.5% baseline. 2. Starting with "The reason for my call is..." increased the success rate by 2.1x, as it provides a reason upfront. 3. The analysis found that longer monologues from the salesperson to sell the value of a meeting, rather than immediate discovery questions, was more successful in booking meetings from cold calls.

Uploaded by

Dan Barliba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
71 views

Cold Call Guide

1. An AI analysis of over 90,000 outbound cold calls found certain phrases and approaches led to higher success rates. Saying "How have you been?" led to a 10.01% success rate, much higher than the 1.5% baseline. 2. Starting with "The reason for my call is..." increased the success rate by 2.1x, as it provides a reason upfront. 3. The analysis found that longer monologues from the salesperson to sell the value of a meeting, rather than immediate discovery questions, was more successful in booking meetings from cold calls.

Uploaded by

Dan Barliba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

We analyzed 90,380

outbound, connected
cold calls with AI and
uncovered the
following patterns
and trends.

1. “How have you been?”


Success Rate (Booked a Meeting) Cold calls that opened with this question
0 4 8 12

boasted a 10.01% success rate compared


Using the Phrase
6.6x
to the 1.5% baseline.
Baseline

2. “The reason for my call is...”


Success Rate (Booked a Meeting)
Beginning with a proactive reason for your
0 2 4 6
call increases your success rate by 2.1X.
Using the Phrase
Marketing 2.1x Humans crave reasons, so give them one!
Influenced

Baseline

3. Sell the Meeting


Salesperson Monologue Monologue Monologue Monologue

Prospect
Don't be afraid to go on a longer monologue than normal. Sell the meeting, don't do discovery.

4. Educate, Don't Interrogate


Successful Cold Calls Because you need to educate and inform
Talk 55% 45% Listen the buyer straight out of the gate, top
Unsuccessful Cold Calls reps “own” more of the conversation.
Talk 42% 58% Listen

5. The Longer the Call, the Better


Every sentence you utter on a cold call
Duration of Cold Call (Minutes)
0 2 4 6 should serve one purpose: To get the
Cold Calls
With Followup Marketing 5:50
listener to listen to your next sentence.
Influenced
Choose your words carefully.
Cold Calls
With No Followup

Check out more research and insights at:


gong.io/blog

You might also like