Developing Com Skill
Developing Com Skill
Communication is the act of expressing (or transmitting) ideas, information, knowledge, thoughts,
and feelings, as well as understanding what is expressed by others. The communication process
involves both sending and receiving messages and can take many forms. Verbal communication is
the spoken word, while nonverbal communication involves actions, facial expressions, body
position, and gestures. Communication can occur in one-on-one or group settings, and in written
formats (e.g., printed materials) or in visual formats (e.g., pictures, videos, and observational
learning). And it involves not only the content of a message but also its emotional impact, or the
effect the message has on the person receiving it.
Lou Holtz tells a revealing story about his coaching experience at Notre Dame that highlights the
importance of developing self-awareness in becoming an effective communicator. His recruiting
coordinator developed a video to send to potential recruits. Holtz thought it did a great job of
selling the program but wished it included some clips of him having positive interactions with his
players. The recruiting coordinator said he had looked and looked but could not find any. This
comment took Holtz completely by surprise because he prided himself on being a positive coach
and sending positive messages (Janssen & Dale 2002). This experience helped Holtz become more
aware of his interactions with his players and discover a pathway for becoming a more effective
communicator. Like Holtz, many coaches are often unaware of the messages they send
nonverbally.
By the same token, athletes also communicate nonverbally, and coaches can learn to be more
effective listeners by becoming astute observers of athlete’s nonverbal communications.
Understanding the nonverbal messages athletes send is a passport to greater understanding of the
athletes you are coaching.
Beyond message content, then, communication also involves the emotional impact of the message
on the athlete. How do your athletes perceive and react to the content of your messages? Failure to
recognize the effect the message has on the
Importance of Communication in Sports
“There is no single element of the coaching process that is more important than communication”-
Spink, 1991
Coaching and senior management staff must have the ability to communicate effectively to foster
a successful environment, no matter what sport they are a part of. Despite this, little time is
devoted to helping Coaches become better communicators, even though there have been countless
studies which emphasize the importance of successful communication.
Being able to communicate effectively is not limited to how your athlete is feeling. Effectively
conveying the goals of the team for the season is also a critical aspect of communication. The
study by European Leaders demonstrated that 68% of those surveyed fail to understand their
company’s vision. As a result, employees felt less engaged with their company and their
performance was not at the highest possible level. If your team does not understand the goal for
the week, season or year, they may also feel disengaged with the team and therefore less likely to
produce a peak performance (Read why engagement is so crucial in our article on “Do your
Athletes Care?”)
One of the most worrying findings from the survey was that only 36% of those surveyed believed
they were working to their full potential. Although we would hope this number would be much
lower, this figure is indicative of the potential lost when communication skills are not utilized.
Communication skills are so important to success in both business and sport, and this has been
demonstrated in countless studies. Improving on the communication skills of the people in your
team or business is an easy and relatively inexpensive way to develop your overall performance.
This little bit of effort can result in a massive improvement, which may become part of your
competitive advantage. Don’t let it become your competitions!