Literature Review Method Results Discussion
A number of Business who Just by navigating the
engaged into store, the customer
Business-to-consumer Electronic Commerce can choose the
transactions have (e-Commerce) have products and
emerged through the been observed to gain purchase it without
a competitive edge in going to the store
years such as the field of Marketing directly. E-commerce
auctions, online in terms of proves to enhance the
shopping, and online accessibility, way usual business
banking (Lacson, convenience and transaction occur and
availability. Since the helps lessen the time
Pasadilla, 2006). This internet is accessible and effort consumed
just shows that by people globally, by the company and
Filipino businesses the customers are no customers as well. ).
longer limited within With these, a good
welcome this new the vicinity of the relationship with their
opportunity in selling store. Anyone can consumers will be
goods since 16% of visit the store established and their
anywhere, anytime objective of increasing
the population is
without hassle. thie sales will be a
using Internet. This achieved.
new marketing
strategy will not only
benefit those big
companies but also
the small businesses
who cannot afford to
advertise their
products. Just by
creating a website in a
very affordable cost
would make the
business grow in
terms of sales and
enhance the company
image as well.
Local
In the Philippines, e-commerce is mostly being implemented by major retailers and
multinational corporations for bank-to-bank exchange. A number of Business-to-consumer
transactions have emerged through the years such as auctions, online shopping, and online
banking (Lacson, Pasadilla, 2006). This just shows that Filipino businesses welcome this new
opportunity in selling goods since 16% of the population is using Internet. This new marketing
strategy will not only benefit those big companies but also the small businesses who cannot
afford to advertise their products. Just by creating a website in a very affordable cost would
make the business grow in terms of sales and enhance the company image as well.
Philippine firms have yet to fully tap the potentials of e-commerce that will help them to
compete in domestic and global markets. In the process of preparing themselves to conduct e-
commerce, these firms will be changing the way they do business. These changes are expected
to have an impact on the welfare of Philippine workers. Most efforts to measure the economic
effects of e-commerce—including those on workers’ welfare—have focused on the U.S. and
Europe, who are considered to be the leaders in e-commerce. (Roberto, 2002) In general, it
discuss the changes in the nature of work from the front to back office is likely within the sectors
performing services Employment demand for these industry, they may be focused away from
agents and blue collared workers, toward higher management and executive staff.
As Filipinos entered the 21st century, local e-commerce transaction reached Php 1
billiion. It shows that there’s at least one billion transaction sales growth annually. If this trend
continues, figures can reach up to Php 20 billion as more businesses conduct online transactions.
If significant economic growth takes place in the next 10 years, these estimates may even double
or triple (Toral, 2004).
One indisputable benefit of e-commerce is its ability to reduce transaction costs. For
consumers or buyers, this is most likely to take the form of lower search costs and better
information on products and prices. There could be drastic savings in production and delivery
costs of electronic or digital goods as well. (Lee, 2006)
Business who engaged into Electronic Commerce (e-Commerce) have been observed to gain a
competitive edge in the field of Marketing in terms of accessibility, convenience and availability.
Since the internet is accessible by people globally, the customers are no longer limited within
the vicinity of the store. Anyone can visit the store anywhere, anytime without hassle. Just by
navigating the store, the customer can choose the products and purchase it without going to the
store directly. E-commerce proves to enhance the way usual business transaction occur and
helps lessen the time and effort consumed by the company and customers as well (Deanna and
Friztz, 2006). With these, a good relationship with their consumers will be established and their
objective of increasing thie sales will be a achieved.
