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Vogue Issue October 1986 3

The document summarizes and analyzes an issue of Vogue magazine from October 1986. It discusses how women are represented in the issue, often being sexualized in marketing techniques to attract consumers. Models are frequently positioned and dressed in a way that employs the "male gaze" to appeal to male audiences and encourage the purchase of associated products. Circulation figures from 1987 are provided for context. The analysis also examines how specific advertisements use techniques like direct address and spotlighting to engage viewers and promote the message that purchasing certain clothes could make them look like the models.

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675 views3 pages

Vogue Issue October 1986 3

The document summarizes and analyzes an issue of Vogue magazine from October 1986. It discusses how women are represented in the issue, often being sexualized in marketing techniques to attract consumers. Models are frequently positioned and dressed in a way that employs the "male gaze" to appeal to male audiences and encourage the purchase of associated products. Circulation figures from 1987 are provided for context. The analysis also examines how specific advertisements use techniques like direct address and spotlighting to engage viewers and promote the message that purchasing certain clothes could make them look like the models.

Uploaded by

api-475683790
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Vogue Issue: October 1986 Analysis

Key Information
Publishing Company Conde Nast
Name Vogue
Date October, 1986
Issue Type Monthly
Editor Linda Tan
Circulation Director Vikki Matulewicz

How Are Women Represented?


By briefly analyzing the front cover the model Christy Turlington is being made desirable to the
viewer. Direct mode of address engages the audience as the aspects of mise en scene such as her
lipstick, makeup and jewelry make stand out to the viewer and desire her. Furthermore, the
model is sexualized as the duvet covers her, skin evidently being shown with the right shoulder
revealing no clothing is being worn. This attracts the male audience, of whom will purchase the
jewelry, makeup, perfume, etc. for gifts in order for their women to look alike the model.
Throughout the issue the female models tend to be sexualized in their
clothing, often used as a marketing technique to attract the consumer to
the product. Another example of this is on page 13. The revealed model
is holding a perfume. The interesting view on this page is the
positioning of conventions. The product isn’t positioned in the center of
the page yet her chest is. This is marketing tactic used alike the one in
the front cover, the male gaze attracts the male audience and brings out
their desire to want. Furthermore, the female gaze technique is used,
unlike the male gaze the female gaze is targeted at the female audiences
and brings out their desire to be like the model.
(Circulation) Circulation is the total number of copies distributed or the total number of 'hard
copies' sold of a given edition of a publication over a specific period of time. Circulation for
Vogue in 1986 currently doesn’t have any specific results, however according to a statistic
published by the Magazine Publishers Association Vogue’s circulation in 1987 was 1,245,712 as
advertising revenue was $79.5 million.
This is another advertisement selling women’s clothing.
By analyzing the mise en scene the clothing worn are the
items being sold. Her direct mode of address interacts
with the viewer making them feel equal to the model.
Furthermore, the combination of her positioning in the
center of the page and the background light resembling a
spotlight connote the way in which she stands out among
the crowd, promoting the thought that ‘if you buy these
clothes you’ll be just like the model’ (the female gaze).
This is an article page which featured in Vogue’s October 1986 issue. The model is positioned
on the left of the page, taking up around half of the article. Her direct mode of address is what
engages the audience. As well as this, the male gaze technique is used as her bright red lipstick
and dark eye shadow stand out to the viewer. Compared to modern day magazines, this article
doesn’t sexualize the model as much, her hands covered with gloves as she’s wrapped in baggy
clothing. In modern day the clothing worn by the model is very different (will be explored in a
different case study).

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