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Store Layout and Design

The document discusses the layout and design of a grocery retail store located in Manicktala, West Bengal, India. The 9,700 square foot store targets consumers in the semi-urban area who lack access to large, single-stop grocery stores. It employs 72 employees and has 10 cash registers to provide efficient checkout. The store focuses on visual merchandising and layout to influence customer purchasing behavior and make shopping smooth. Features include a cafe, parking for motorcycles and cars, and home delivery of groceries.

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Tanumoy Sengupta
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227 views4 pages

Store Layout and Design

The document discusses the layout and design of a grocery retail store located in Manicktala, West Bengal, India. The 9,700 square foot store targets consumers in the semi-urban area who lack access to large, single-stop grocery stores. It employs 72 employees and has 10 cash registers to provide efficient checkout. The store focuses on visual merchandising and layout to influence customer purchasing behavior and make shopping smooth. Features include a cafe, parking for motorcycles and cars, and home delivery of groceries.

Uploaded by

Tanumoy Sengupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Store Layout and Design

A physical grocery retail store layout is the strategic use of space to influence
the customer experience . The store design plays an important role related to
how customers interact with the products and hence it affects their purchasing
behaviour . Experienced retailers know how to design their stores and create
tempting displays to keep consumers engaged and keep shopping .

Vegetables arranged in shelf inside the retail store


In this report we would like to touch upon the facts which shall lead to the
success of grocery retail store located in Manicktala , West Bengal , Kolkata –
700006 . The store is located in the semi urban area in Kolkata , mainly targeting
those consumers who don’t have the privilege and opportunity to purchase
grocery items under a single roof and in air conditioned stores due to lack of
such stores in that area . The size of our retail store is 9,700 square feet and in
addition there is a massive parking space for motorcycles as well as four
wheelers . We have employed a massive strength of seventy two employees
who shall assist the consumers in purchasing their required products and
providing them with the best quality service . Consumers’ have the freedom to
choose their products at their own convenience and the store has plenty of
trolleys and ten billing counters in order to ensure efficient and quicker billing .
We also have a dedicated team who shall look after the home delivery of the
grocery products to the consumers’ doorstep .

Covered Parking Space in the retail store

Separate covered parking space for bikes


In our store , we have paid a more systematic attention to the efficient designing
of the store which shall influence the buying behaviour of consumers . Visual
merchandising and store layout are considered as the most significant elements
of in store design . Visual merchandising coordinates stores marketing,
positioning and communication strategy. Thoughtful in-store display creates
favourable appearance of the store for the target customer and attracts them
towards products. Effective display provides easy accessibility of product to
target customers and demonstrate the products in a way to make selection
process easy for the customers. Efficient design of the store layout contributes
to profitable utilization of store space. Efficiently designed layout can create
enjoying the environment by providing convenient shopping. In our store we
have adopted those patterns of store layout which encourages circulation of the
customers to all parts of the store and to provide easy accessibility of
merchandising.

Each consumer can take a trolley and move inside the store
The ultimate objective of efficient store design is to increase sales and profit of
the store. Directly or indirectly the elements have some impact on the buying
behaviour of the customers. Visual merchandising is considered to create an
interest in the customers and create a favourable image of the store in the mind
of the customers. Store layout provides convenience to customers and makes
shopping smooth. Retailers always try to create favourable psychological
impact on customers by designing element of the store in most sophisticated
way. Example – we have used graphics with social meanings to associate
customers with some life style. Our store also consists of a small cafe where
consumers can have our tasty delicacies while shopping inside our store .
Cafe inside the retail store
Our store consists of the layout of long rows of parallel fixtures, with no aisles
because aisles can be boring they restrict space and can’t be dramatized. Our
store has the following features :-

 “It uses space efficiently.


 It provides easy arrangement of the products and linking of the product
throughout the store.
 It allows more customers in the store at any time.
 Allows staff of the store to work easily alongside the customers without
disturbing them.
 Provide self-service atmosphere

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