Questionnaire
1. What’s the biggest obstacle in adding new customers?
o Not enough leads,
o entrenched competitors,
o competitive pricing,
o competitive products,
o making contact with new leads and prospects
2. What functions or processes consume most of your time?
o Calling new leads,
o following up with prospects (qualified leads),
o preparing proposals/quotes,
o customer meetings,
o internal/company meetings,
o travel
3. Different customer’s need different approach?
o Yes
o No
4. If yes in above mention question how do you handle the customer’s on the basis of time
period (more than 10 years old).
o Listen to their demands
o Tell them what’s next to be done
o Only assistance is enough
5. How do you handle the customer’s on the basis of time period ( 3 to 5 years old).
o Listen to their demands
o Tell them what’s next to be done
o Only assistance is enough
6. Would you like to have an additional training on you soft skills that can help you in interacting
with your customer’s?
o Yes
o No
7. What information do you bring to a customer meeting?
o Past client history,
o open orders/proposals,
o new/additional product collateral
8. What do you think is the biggest problem in b2b business? ( 2 or 3 lines would be enough)
9. Why would it make a difference in your work if the above problems you think get resolved? (2 or 3
lines would be enough)