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Company profile
Name :- Patanjali Ayurveda
Company type :- Unlisted public company
Industry :- Manufacturing
Authorised capital :- INR 500000
Board of directors :- 7members
Managing director :- Acharya Balakrishna
Introduction
Patanjali Ayurveda limited run by popular
yoga guru baba Ramdev. UK based Indian
origin initially finance for Haridwar pharmacy
company. 92 % of the company is being
owned by Acharya Bal Krishna who along with
baba Ramdev the company to manufacture
medicines in 1990. Patanjali has expanded it
from 200 outlets in 2014 to 4000 franchisee
store. He launched more than 2 doons main
stream FMCG product. In all the companies
manufactures 444 products. Including 45
types of cosmetic product. Patanjali has
expended two consumer category from edible
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oil biscuits, noodles, toothpaste, hair skin
products and grocery.
Vision of the company
To be a top Ayurveda company among all
MNC‘s.
To re-introduced indian Ayurveda.
To work for humanity.
To reinvent our traditional knowledge of
Ayurveda.
Mission of the company
To reach the great heights.
To crack maximum market share.
To produce good quality products at cheaper
rate.
To restart the Swadeshi movement.
Recent advancement in Patanjali Ayurveda
1. In April 2006, Private sector banks such as
ICICI and HDFC started providing loans to
Patanjali Ayurveda limited to increase its
production facility in 2017. It was expected
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that its day to day production will reach up
to 2000 at the end of the financial year.
2. Many industry are showing there interest to
sign a marketing deal with pantajali
Ayurveda limited. This deal with add to the
fiscal revenue of the company.
3. Patanjali tied with future group to increase
their product penetration, in addition to this
the company also started selling their
products through an e-commerce website.
4. Patanjali lists around 30 pipeline products,
which will directly show the positive impact
of the company fiscal results and it is
expected that these products will come in
the end of 2017.
Marketing strategy of patanjali
the 10 years old FMCG company patanjali is
the fastest growing company in India
founded by Acharya Bal Krishna and yoga
guru Baba Ramdev is the year 2006 it has
emerged as a prominent FMCG player in the
market with a large number of products and
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keep assortments. Its manufacturing units
located in Haridwar and outside India i.e.
Nepal under the trademark of Nepal
gramudyog. It is primarily in the business of
minerals and herbal products.
Tagline- “Prakriti ka ashirwad”
Competitive advantage in the marketing
strategy of patanjali- yoga guru baba
Ramdev being the promoter of the herbal
products produced by Patanjali is the vital
advantage that Patanjali has over any other
FMCG company in India. Having more than
400 products with differing SKO’s made up
of herbal and natural components are
helping the company to offer bundle
products to the customer. Patanjali
objective of the business is to provide cost
effective products which are the crucial in
the success of any FMCG company.
Distribution strategy in the marketing
strategy of patanjali- with more than 4600
retail outlets across India and distributing its
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products through e-commerce sites
supermarkets chain like future groups big
bazar, reliance retail outlets and many
others. Patanjali is the emerging as the
fastest growing FMCG company in India.
Marketing analysis in the marketing
strategy of patanjali-the market in which
company operator is overcrowed with a
large number of local, national and
international players eating up each other’s
marketing share. Various factors such as
inflation, government regulations, changing
lifestyles, changing consumer’s dynamics &
taste & preferences are offering the players
in the industry.
Customers analysis in the marketing
strategy of patanjali-A customers of
Patanjali are people of all ages group , as
the products offered by Patanjali are
perceived to be healthy & availability in
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different SKU’s (stock keeping unit) make it
more affordable for the customers.
Some of the sectors where Patanjali
products are already doing great:
Foods – including James , biscuits ,
noodles , eats , pulses & many other
limes of food products.
Beverages
Healthcare and medicines
Personal care products
Cleaning agents
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