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Retail Management

This document provides information about a retail management course offered at the Indian Institute of Management Rohtak. The objectives of the course are to develop an understanding of analytical approaches used in retail strategy and planning through case studies. Key topics covered include retail formats, multi-channel retailing, location strategies, customer relationships, technology, and supply chain management. Students will analyze case studies and complete a group assignment and individual term project. Evaluation will be based on cases, assignments, projects, and an end-of-term exam.

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Margesh Patel
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121 views2 pages

Retail Management

This document provides information about a retail management course offered at the Indian Institute of Management Rohtak. The objectives of the course are to develop an understanding of analytical approaches used in retail strategy and planning through case studies. Key topics covered include retail formats, multi-channel retailing, location strategies, customer relationships, technology, and supply chain management. Students will analyze case studies and complete a group assignment and individual term project. Evaluation will be based on cases, assignments, projects, and an end-of-term exam.

Uploaded by

Margesh Patel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Indian Institute of Management Rohtak

Post Graduate Programme in Management


Batch 08 (2018-2020)
Term VI
Retail Management (.75 credit)
Instructor: Dr. Arpita Khare

Objectives: Using case based approach, course will develop an understanding of analytical
approaches, tools, and techniques used by retailers to plan and execute retail strategy. The
aim of this course is to provide a broad overview of retail management theory, principles and
methods, while exploring some key aspects of retailing. Cases will be used to explain
important topical areas of retail formats, multi-channel retailing, location and layout
strategies, visual merchandise management, customer relationship, technology, and retail
supply chain management. Industry illustrations would provide an overview about challenges
faced by different retail formats and accompanying retailing decisions. The course would
help students develop an understanding of retail practices like store layout, channel practices,
and use of technology in providing value to end customer.

Text Book: Retailing Management, Levy and Weitz, (McGraw Hill)

Evaluation:

Cases: 10%; Group Assignment: 20%; Term Project: 10%; End Term Examination:
60%

Session Wise Schedule

Session Cases will be


Topics Readings
No. added later

Introduction to Retailing: retailers’ role in


distribution channel, economic and social
1 Chapter 1
significance of retailing

Types of Retailers: variety and assortment


2 Chapter 2
and types of ownership

Multi-channel retailing: evolution,


capabilities, issues in multi-channel retailing;
3-4 Chapter 3 & 5
Strategic issues of retailing;
internationalization of retailing

5 Consumer Buying Behaviour and Customer Chapter 4 & 11


relationship management, loyalty
programmes
Retail locations and layout decisions; Retail
location strategy
6 Chapter 7 & 8

7 Information systems in Retailing Chapter 10

Supply chain, warehousing and logistics


8 decisions and technology integration in Chapter 10
retailing

Supplier relationships, Staple and Fashion


merchandise management; Open-to-buy,
Chapter 13
9 merchandise allocation, and merchandise
& 14
management performance

10 Retail Pricing Chapter 15

Managing the store; store layout, design and


11 Chapter 18
visual merchandising

12 Customer service Chapter 19


13-14 Term project presentation

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