BUSINESS LOGO

This logo represents our creativity and how colorful life can be. We want to
show the audience/consumers to be creative or show what you want and design things like we do. Even
to kids and teenagers, millennial. We like to be the inspiration and be the aspirations to the people who
appreciate every detail.
Introduction

The Mistic Company Product launch a sorted product which is DIY Sleep Mask were we provided
the accessories and some freebees depending on that product theme. Upon starting from being broke,
one day we manage to replicates and produce some products, and we started our own business.
Furthermore, in mid-September 2019 we discover that creativity might be a thing again to millennial in
this generation and we prepare some of our intelligence by providing guidance on how to use that
product. Nowadays we see people lack of creativity to do so and we said, we want creativity to be part
of this world again. We the Mistic Company is at your service.

II. Opportunity Analysis

A. Environment Scanning/Analysis

Market Segmentation

Our market is divided into the following base on their line of works.

50% - ONLINE SHOP

50% - STORE

Stores

50% 50%

Online Shop Store(Physical Store)

40 % - STORES
30% - ONLINE SHOPPING
30% - DIY ONLINE TOTURIAL

Competitors

30%
40%

30%

Stores Online Shopping DIY Online Tutorial

B. Opportunity Analysis

SWOT Analysis

Strength Weakness
- 24/7 Operation - Competitors
- Reliable - Newcomer (owners)
- Customer Friendly
- Affordable

Opportunity Threats
- Location - Market Demand
- To be a supplier - Competitors
- Customers - Lack of experience
C. Product /Service Selection

PRODUCT SERVICE

DIY SLEEP MASK DIY material

III. Target Market and Description

Potential Market-size Estimation

Mistic Company Product is focusing its marketing activities on reaching the online millennial
people and millennial crossing the roads. Our market research shows that this costumer groups that are
most likely to buy/order our DIY SLEEP MASK.

The chart below contains the total market potential of DIY SLEEP MASK

Target Market

20%

30%

10%

40%

Students Office Workers Passerby's Online Shoppers

IV. Business Goal: Vision Mission and Objectives

Spread the power of optimism to inspire healthier community.

Mission

We, the company, aspire to achieve in satisfying our clients in per product.

Objective

The objective of our Company is to provide a product that can maintain and manage sleep cycle of
an individual.

V. Capital Sourcing
 Funding for our business comes from our own Personal Savings. We contributed 10, 000 each.

10000
9000
8000
7000
Expenses
6000
5000 Assets

4000 Invesment
3000 Loans
2000
1000
0
Start Up Assumption

Start Up Expenses

Stationary etc. 5000

Laborers 0

Total Start Up Expenses

Cash Required 10000

Total Assets

Total Requirement 10000

VI. 7P's of Marketing

DIY Sleep Mask

B. Price

Range: 100 - 250 Pesos Depends of the quality of Sleep Mask.

100 above - Pure cotton

250 below - Silk

C. Place

You can see it in a Road or in online shops.

D. Promotion

in Fliers and online we can promote our products.

E. people
I. Organizational Chart

Table 2 Table 1

PRODUCT UNIT MARKET Materials Quantity Quality Price

Yarn

II. Functions and Qualifications of Person to be hired

* Must active in Social Media

* Attentive and responsible at work

III. Company and Remuneration Policies

Terms and Condition

1. Placing Orders

*All items are made to order online or shop. We ship it maybe 3-5 days after ordering because
we are going to make a design you ordered.

*All items in our store are ready to sell.

* We accept and ship 1 order or more.

*We do not accept rush orders.

*Do not Submit orders if you’re not 100% sure.

2. Payment
*You need to sign for the Validation of receipt

*No Cancellations

*No Refund

*We do meet ups.

3. Customize

*You need to provide Clear and exact design to avoid mis-communication

F. Packaging

G. Positioning

We should do to market its product or service to its customers, the marketing department
creates an image for the product based on its intended audience.