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Media Crowd & Media Culture by Lipika Pradhan

The document discusses media crowd and media culture. [1] It describes how different electronic devices and media work together to broadcast messages and exchange views from various sources, forming a media crowd where every component is present but not organized. [2] Characteristics of media crowd include indirectly influencing people's daily lives and representing globalization. [3] Advantages include increasing knowledge, but disadvantages are reduced concentration and study time.

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Lipika Pradhan
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2K views4 pages

Media Crowd & Media Culture by Lipika Pradhan

The document discusses media crowd and media culture. [1] It describes how different electronic devices and media work together to broadcast messages and exchange views from various sources, forming a media crowd where every component is present but not organized. [2] Characteristics of media crowd include indirectly influencing people's daily lives and representing globalization. [3] Advantages include increasing knowledge, but disadvantages are reduced concentration and study time.

Uploaded by

Lipika Pradhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MEDIA CROWD & MEDIA CULTURE

Lipika Pradhan M.Ed. student 3rd sem.


Gangadharpur Sikshan Mandir

MEDIA CROWD
In the are of modern technology and dynamic invention.
Science has spread its wings in every section of the society and in the daily life
of human being and in the mind and thinking of men and women. New discovery
of different types of technology and its implication in the society has marked a
profound impact on the life style of men and women, on their choice, on their
taste, on their likings and dis-likings and their selection of message from
different source what they want to keep in their mind and what they want to
ignore. Different types of electronic gazettes like televisions, laptops, desktops,
mobile phones, tablets, pagers, palmtops, satellite receiver projectors spread
different message and news from different source like corporate sectors, news
sectors, education sectors, engineering sectors and medical sectors, internet,
satellite and optic fiber cables are the medium that helps to exchange news from
different sources. Sometimes it words directly, sometimes through the means
code and decode.
When satellites, internet and receiving devices and
electronic gazettes works jointly for broadcasting, conveying messages,
publishing news and exchange various views from various source is called media.
Media plays a crucial role for determining people daily activities and lifestyle.
Human beings are indirectly typified by the impact of media. Sometimes media
create impact on human being directly sometimes indirectly, sometimes
profoundly sometimes slightly. In this way media indirectly controls daily
activities of men and women in our society. Media acts as a tool to receive, send
or store information or data. When media give information through
entertainment, it is called infotainment. Media is two types (a) Electronic media:
television, radio, internet connected smartphones and computers. (b) Print
media: press, publishing and print advertising. When both jointly work is called
mass-media. When electronic media and printed media with their components
works jointly in a disorganized way is called media crowd. Media is a condition
Where every media is presented but no one is organized in a proper way but in
a disassembled position.

CHARACTERISTICS OF MEDIA CROWD:


a) It is modern concept in the field of technology.
b) It indirectly determines daily activities of human beings.
c) It is a situation where every component of media jointly
reached at the home of the consumer.
d) It represents the concept of globalization.
e) It reduces the absolute controlling power of any
particular-media.

ADVANTAGES OF MEDIA CROWD:


a) It helps to increase knowledge of pupils and peoples.
b) It provides study materials to students.
c) It gives information to students related to admission,
scholarship, exam result.
d) It keeps students and people updated and upgraded with
the contemporary situation of modern technology.
DISADVANTAGES OF MEDIA CROWD:
a) It reduces the value of learners and peoples.
b) It reduces concentration capacity of students.
c) It decreases study time if students.

In present time media crowd is a concept that has gradually


taken its place in the mind of people who are aware about the intense impact
of technology in our day to day life including education system, corporate sector
and information exchange system that directly or indirectly has influenced on
media sector.
MEDIA CULTURE
Media culture is a culture that is formed, developed and
spread by the developed countries to the under developing countries. It is a
culture that is totally nourished and maintained by the media. Electronic media
like television, computers, smart phones and print media like newspaper,
magazines are responsible to bring change from rich traditional culture to
modern superficial culture differ from traditional habits, values, daily lifestyle.
In media culture, present television program, reality shows, cinemas, different
types of advertisement give intense impact on culture activities, habits and
practice. It is gradually developed and spread its wings almost every sphere of
human activities in day to day life. Media culture has changed ethical values of
the human being and has given birth a new type of value totally influenced by
the media.
CHARACTERISTICS OF MEDIA CULTURE:
a) Media culture is changing constantly as new ideas,
techniques and invention are added as time passes modifying or changing the
old culture.
b) Media culture always follow the path of modernism.
c) Media culture is contradictory to rich traditional
culture.
d) Media culture is determined by the like what’s up face
book, instar gram and twitter etc.
e) Media culture always spread from urban areas to rural
areas.

ADVANTAGES OF MEDIA CULTURE:


a) It helps pupils and peoples to stay up to date.
b) It helps to stay connected with new-invention, new technology
and new discovery.
c) It helps to acquire new knowledge and information from
different source.
d) Media culture gives a new aesthetic sense.
DISADVANTAGES OF MEDIA CULTURE:
a) It indirectly destroys old habits, ritual and custom.
b) It changes old ways of living.
c) Old art, architecture, sculpture replace by new that indirectly
destroy old.

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