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CASE 1 Concepcion

Concepcion left home at 12 to get an education and worked for relatives, having little free time. She later lived with kind grandparents in Manila and worked hard around the house. During World War 2 she worked as a telephone operator and then started her own business with her American husband, despite facing disapproval. Through hard work and education, she built a successful business and supported many employees, attributing the success to maintaining trust and creditworthiness.

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Allen Gonzaga
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395 views

CASE 1 Concepcion

Concepcion left home at 12 to get an education and worked for relatives, having little free time. She later lived with kind grandparents in Manila and worked hard around the house. During World War 2 she worked as a telephone operator and then started her own business with her American husband, despite facing disapproval. Through hard work and education, she built a successful business and supported many employees, attributing the success to maintaining trust and creditworthiness.

Uploaded by

Allen Gonzaga
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CASE # 1: CONCEPCION’S STORY

Concepcion was 12 years old when she left home to live with relatives in order to get
a good education which her own family could not afford. Living with relatives in Batangas,
she has to work for her keep. A housemaid’s work was lighter than her labors, she now
remembers. Between her household tasks and her school work, there was little time to
sleep. When her grandparents in Manila took her in, her life started to turn around for the
better because they were kind to her. She tried to be useful around the house whenever she
could because she wanted to please them. So as a young adolescent, she missed out on a lot
of things young people usually enjoy – parties, movies and outings. The money from her
grandparents could let her buy new clothes, shoes, and other stuff, but she did not.

She was a high school senior when World War II broke out. When schools reopened,
she taught grade school briefly and then found a job as a telephone operator in the United
States Naval Force at Subic Bay. Around this time, too, she married a man who turned out to
be irresponsible and who et her take most of the responsibility of earning a living while he
took it easy. He also turned out to have contracted a previous marriage. In time, Concepcion
succeeded in getting out of marriage. This failed marriage produced a child.

Years later, Concepcion remarried, this time to an American, an enlisted man in the
US Navy with whom she bore four children. It was her new husband who helped her set up
her first business – a jeepney and taxi concession around the naval base area. When the
venture succeeded, she put up a four-storey hotel that combined a nightclub and a
restaurant facility.

Even when her businesses were starting to earn profit, Concepcion continued to live
frugally. Instead of hiring yet another worker, she found out first if she could do the job
herself. When her husband wanted to buy a car going to work, she bought him instead a
bicycle and later a jeep.

Before her second marriage, Concepcion had to bear with disgrace of being a single
parent. But this time, she faced disapproval concerning her business involvement. People
were saying: “How can you succeed in business? You’re only a girl… you don’t have a college
degree!” and “It’s your fate to bear a cross… you can’t change your destiny!” But she did not
let any of these discourage her.

In between raising her children and running a business, Concepcion found time to
pursue a college education in Manila. Commuting daily, she followed a punishing schedule.
It was back to four hours of sleep a day for her. After finishing a degree in commerce, she
took a degree in law, a master’s degree in public administration and a doctorate degree in
commerce.

During the Vietnam War, the couple hit the jackpot. With shiploads of American
servicemen coming to Olongapo City for rest and recreation, their hotel and restaurant
business boomed. They also added more units to their fleet of taxicabs. In 1967, they
organized APEX Motors with two business partners and soon became the exclusive
distributor of Mazda Cars.

By the 1990s, Concepcion became the president and chairman of Diamond Motor
Corporation which at its peak, ranked among the top ten car dealers in the Philippines,
employing 320 people.

As an entrepreneur and manager, she was decisive in dealing with her people. But
the tough lady had a soft spot. She would not hesitate to help any of her staff, especially
those who have proven loyalty and commitment. She was as easy to fall for a sob story as to
blower her top. She made it a point to compensate her people generously with profit
sharing schemes and other benefits.

She attributed her company’s success to credit-worthiness. She tried hard to


maintain the trust of financing companies from the time when she was operating taxicabs
up to the time she managed Diamond Motors. In turn, the banks trusted her and gave her
almost unlimited credit. She never abused her creditors, she said.

Now retired, having passed on managerial responsibilities to her son, Concepcion


Blaylock looks back to her past struggles with some sadness. At the same time, she is
grateful for these experiences for they challenged her and made her strong.

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