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Ads Analysis

This document contains reflections on two holiday advertisements from Levi's and Max. The Levi's ad tells the story of a father customizing a jacket for his blind son with a touching message. It effectively promoted their customization services while evoking emotion. The Max ad confused the viewer at first but kept them watching with its mystery and action. It portrayed an important message of diversity and inclusivity through an out-of-the-box concept that received over 7 million YouTube views globally. Both ads succeeded in using emotion and clever storytelling to engage audiences.

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Tashka G. Lacson
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299 views

Ads Analysis

This document contains reflections on two holiday advertisements from Levi's and Max. The Levi's ad tells the story of a father customizing a jacket for his blind son with a touching message. It effectively promoted their customization services while evoking emotion. The Max ad confused the viewer at first but kept them watching with its mystery and action. It portrayed an important message of diversity and inclusivity through an out-of-the-box concept that received over 7 million YouTube views globally. Both ads succeeded in using emotion and clever storytelling to engage audiences.

Uploaded by

Tashka G. Lacson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Lacson, Theo November 14, 2019

11520213 MARKRTL K51 Individual Reflection Paper

Levi’s Holiday 2018 Ad

This Levi’s Holiday Ad tugged on the heartstrings of its viewers and it’s not hard to see

why. The video started with what seemed like a normal man purchasing a personalized jacket for

the holidays. As the video goes on we see how the man is a father and the jacket was a gift to his

blind son, to which he customized the jacket with a message telling his son that no matter where

he goes, the father would always be with him. This advertisement was so clever wherein it served

its purpose to both inform and persuade at the same time. It informed them about their in store

customization serviced and it used the emotion evoked by the characters and the story to appeal to

the feelings of the viewer. In my opinion also, the way they presented the jacket and the double

meaning behind it was clever also. In a way I received a message that said, our product will stand

the test of time, no matter where you go. It is strong just like a father’s love for his son. YouTube

views for this reached over forty thousand and the comments section was filled with messages that

could be summed up to the words ‘touching’ and ‘heartwarming’.

‘Every Kind of Family, Every Day to the Max’ Ad

I can’t lie, during the beginning of this commercial I was very confused. It seemed like a

very ‘out of this world’ – excuse my pun – idea for an advertisement which actually got me hooked

into watching the rest of the video to see what it was all about. A lot of agencies and companies

prefer to keep their advertisements short so as not to lose the attention of the viewer. This is where

the clever story played to their advantage, it presented just the right combination of action and
mystery that made you want to see the ending. When they finally revealed the scene that everyone

was waiting for, I couldn’t help but applaud Max for this ad they released. They thought out of the

box and executed it so well that it made for a great ad. I love the message of diversity and

inclusivity the video portrays, and although it was released in 2018, this advertisement delivers

such an important message that makes it relevant even in the future. Max prides themselves on the

value of family and celebrating all types of family took them a step further in the right direction.

The YouTube video received over seven million views and was seen all around the globe.

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