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PTCL Intro

PTCL is Pakistan's largest telecommunications company, providing telephone and internet services nationwide through its fixed-line network of over 2000 exchanges. Originally state-owned, PTCL was partially privatized in 2006 with shares sold to Etisalat and on the public market. However, the Pakistani government still maintains majority ownership. PTCL aims to be an innovative leader in connectivity and faces competition from other Pakistani telecom companies like Nayatel and Zong.

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62 views3 pages

PTCL Intro

PTCL is Pakistan's largest telecommunications company, providing telephone and internet services nationwide through its fixed-line network of over 2000 exchanges. Originally state-owned, PTCL was partially privatized in 2006 with shares sold to Etisalat and on the public market. However, the Pakistani government still maintains majority ownership. PTCL aims to be an innovative leader in connectivity and faces competition from other Pakistani telecom companies like Nayatel and Zong.

Uploaded by

umer haneef
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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PTCL

Pakistan Telecommunication Company Limited, commonly known as PTCL is a


nation wide telecommunication company in Pakistan. This company provides
telephone and internet services all across the company. The company maintains a
leading position in Pakistan as an infrastructure provider to other telecom operators
and corporate customers of the country. PTCL has laid Optical Fiber Access Network
in the major metropolitan centers of Pakistan and local loop services have started
to be modernized and upgraded from copper to an optical network. The corporation
manages and operates around 2000 telephone exchanges across the country,
providing the largest fixed-line network. Originally a state-owned corporation, the
share holding of PTCL was reduced to 62%, when 26% of shares and control were
sold to Etisalat Telecommunications while the remaining 12% to the general public
in 2006 under an intensified privatization program under Prime Minister Shaukat
Aziz. However, the 62% of shares still remain under the management of
government-ownership of state-owned corporations of Pakistan. Government's
plan of privatizing the corporation were not welcomed in all circles; countrywide
protests and strikes were held by PTCL workers. They disrupted phone lines of
institutions like Punjab University Lahore along with public sector institutions were
also blocked. Military had to take over the management of all the exchanges in the
country. They arrested many workers and put them behind bars. The contention
between Government and the employees ended with a 30% increase in the salaries
of workers.

PTCL BRAND PHILOSOPHY


As the leading Information and Communication Technology Service Provider in the
region PTCL is the link that allows global communication. PTCL is striving towards
mobilizing the world for the future. By becoming partners in innovation, PTCL is
ready to shape a future that offers telecom services to bring the world closer.
PTCL BRAND VALUE
✔ Evolving
✔ Innovative
✔ Human
✔ Trustworthy
✔ Quality Conscious

PTCL Positioning Statement


“Hello to the Future” is an amalgam of our vision, brand philosophy, brand values
and strategy. The essence is “futuristic approach”. The positioning statement
“Hello to the Future” is basically comprised of two words “Hello” and “Future” that
provides the inward communication through the word “Hello”, i.e. PTCL welcomes
its customers and the future. Also it offers the outward communication through
the word “Future” by promising customers the futuristic ideas and products.

MAJOR RIVALS IN MARKET


NAYATEL
FIBERLINK
ZONG CHARJI
WORLD CALL
WATEEN
TELENOR

Subsidiaries
 Ufone
 U Microfinance Bank Limited (Formerly Rozgar Microfinance Bank Limited)
 DVCOM Data Private Limited
 Smart Sky Private Limited

CSR OF PTCL
The following areas are the focus of PTCL’s CSR Plan:

✔ PTCL Razakaar – A structured employee volunteer program through which


employees act as ambassadors of the organization and participate in humanitarian
activities pertaining to areas of need.

✔ Education

✔ Youth Development

✔ Health & Safety

✔ Environment

✔ Disaster Response

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