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Example VRIN Analysis For Coca Cola 1

Coca-Cola's worldwide distribution network provides a sustained competitive advantage through its effective exploitation of global market opportunities and neutralization of threats. While imitable over time, Coca-Cola's secret formula and deep consumer marketing skills have remained rare and costly for competitors like Pepsi to copy for over 120 years. Coca-Cola leverages these inimitable resources and capabilities to maintain its strong global brand presence.

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Abdul Moiz
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646 views2 pages

Example VRIN Analysis For Coca Cola 1

Coca-Cola's worldwide distribution network provides a sustained competitive advantage through its effective exploitation of global market opportunities and neutralization of threats. While imitable over time, Coca-Cola's secret formula and deep consumer marketing skills have remained rare and costly for competitors like Pepsi to copy for over 120 years. Coca-Cola leverages these inimitable resources and capabilities to maintain its strong global brand presence.

Uploaded by

Abdul Moiz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Resource or Valuable (exploits Rare (possessed by Inimitable (costly to Non-substitutable Core competency

Capability opportunities and one of a few firms in imitate) (there is no that provides a
neutralises threats) the industry) equivalent resource Sustained
or capability that competitive
could be used by a advantage?
competitor)
Worldwide Yes – Coca-Cola Yes – forever Maybe – Coca-Cola Yes – hard for Pepsi No – only a
distribution network exploits this network worldwide can shut out Pepsi to use another temporary advantage
effectively for with exclusive capability to replace at best since Pepsi
entering global agreements Coca-Cola’s may imitate it without
markets advantage in this bearing too much cost
aspect
Secret Formula Yes – Coca-Cola has Yes – only Coca-Cola Yes – only handful Yes – hard for Pepsi Yes – who has to copy
made it work to its has it know the formula and to use another it yet after 120 years?
advantage in many it has a long history resource or capability
markets around the of keeping it so, ~ to beat Coca-Cola in
global 120 years this case
Consumer Yes – effective use of Yes Yes – it is hard for Yes – it is unclear if yes
Marketing Skills advertising to Pepsi to exactly copy Pepsi could use
differing this skill and in nay another resource or
demographics in case the Coca-Cola capability to
many locations brand name is well- counteract this core
around the world known globally and competency
fairly well respected
Etc …
Example VRIN Analysis for the Coca-Cola Company – Global Operations

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