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VARIM Framework Analysis

The VARIM framework evaluates business models based on five criteria: value, adaptability, rareness, imitability, and monetization. For value, the document discusses the exceptional quality and availability of non-seasonal vegetables offered. For adaptability, it discusses the variability in products and potential for new offerings. For rareness, it notes the growing number of hydroponic farms but minimal current market share. For imitability, it states the benefits are difficult to imitate due to capital requirements and expertise needed. For monetization, it suggests breaking even within two years by targeting the right market segment.

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AJAY KUMAR THAKUR
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3K views1 page

VARIM Framework Analysis

The VARIM framework evaluates business models based on five criteria: value, adaptability, rareness, imitability, and monetization. For value, the document discusses the exceptional quality and availability of non-seasonal vegetables offered. For adaptability, it discusses the variability in products and potential for new offerings. For rareness, it notes the growing number of hydroponic farms but minimal current market share. For imitability, it states the benefits are difficult to imitate due to capital requirements and expertise needed. For monetization, it suggests breaking even within two years by targeting the right market segment.

Uploaded by

AJAY KUMAR THAKUR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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VARIM framework

Value Does the business model  Exceptional quality of food


(V) offer benefits that  Availability of non-seasonal
stomers perceive valuable vegetables
to them?
Adaptability Is the business model - or  Diverse range of variability among
(A) parts of it - cost effectively products allows to tweak the offering
reconfigurable or re- according to customer value
deployable to offer perception
benefits that customers  Window for introduction of new
perceive as valuable to products like exotic flowers will
them? provide alternate revenue sources
Rareness Is the firm the only one  Over the years automated
(R) that offers the customer hydroponic farms have been growing
benefits? If not, then is across India, but they hold minimal
the firm level of benefit market share. Hence there is scope
higher than that of the for expansion to tap in to the right
competitors? target market
 At the moment the level of benefits
of the firm are similar in line with
competitors. It will improve with
increasing R&D and consultants with
expert scientists
Imitability Are the benefits difficult  Activities and value provided by the
(I) for other firms to imitate, fir is difficult to imitate because of
substitute or leapfrog? the barrier to entry (capital
requirements) and the steep learning
curve of the know-how required to
operate the business
Monetization Does the firm make, or  On targeting the right market
(M) stand to make money segment with a mix of products
from offering the benefits suited to the customer demand, the
to customers? business reaches break-even point in
2 years

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