Scribd
Upload
143 views

SWOT Analysis Project Report

Social media provides large market reach, cost-effective campaigns, and helps build strong relationships. However, it can be difficult to measure results and maintain consistency. It also requires prompt responses to correct mistakes. Opportunities include connecting with untapped markets, gaining insights, and developing a self-nurturing audience. But competitors may aim for the same space, attitudes toward privacy could shift, and revenue models remain uncertain.

Uploaded by

Pratish Shinde
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
143 views

SWOT Analysis Project Report

Social media provides large market reach, cost-effective campaigns, and helps build strong relationships. However, it can be difficult to measure results and maintain consistency. It also requires prompt responses to correct mistakes. Opportunities include connecting with untapped markets, gaining insights, and developing a self-nurturing audience. But competitors may aim for the same space, attitudes toward privacy could shift, and revenue models remain uncertain.

Uploaded by

Pratish Shinde
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

SWOT Analysis: Social Media

Strengths:

Large market reach or penetration and it‘s Very useful if you are setting up a digital engagement
strategy (to new people, young people).Social media builds a conversation and converse with
others and build close networking bonds which share quick information exchange. It lets you
follow and connect with people/groups that interest you but are not necessarily
yourfriends (as with Facebook). Authors, celebrities, co-workers, colleges, organizations etc. The
campaigns are generally Cost-effective in the sense most of the platforms are free.

They just demand time, there is a Human factor: Your brand becomes more HUMAN .Media exposure
can be another strength of this. While Twitter is in a strong market position in micro-messaging.
Facebook is the only real competitor here and they attract users for different reasons. It helps to
build strong, long term relationships through online social networking, at a faster pace than just
relying on traditional face-to-face networking and Gets tons of publicity. The industry has
developers creating hundreds of applications around its API. It is totally RSS-enabled.

Weaknesses:

Tough to train or convince management team/group members on social media principles as


A lot of ―Why Bother‖ from most mainstream (i.e. Facebook users) people are there. The industry has
low retention rate. Only40%.Lacks tools or resources to track and monitor social media
campaign results. There is concern about information leakage, liability, security, and
management also.

Effort vs results: Even if it is more measurable than other channels, it is difficult (especially for
small business operations) to balance the effort put on social media against the results obtained

Consistency: Engaging with your audience at a direct level means more efforts in terms of
keeping a consistent message/ corporate image

Making up for mistakes: The time-frame to correct errors that affect your audience is less.
Because you are heavily exposed, your company has to take action more promptly than if you
weren‘t (especially if people are having conversations about your brand, you will have to engage
and clarify)

Blocked at many work sites: management sees it drops productivity; hurts bottom line.
Opportunities:

Creating/joining online presence on sites where the company currently doesn‘t exist,
Great opportunity for individuals and organizations to connect and exchange information. It
opens a new target or niche markets that are untapped: students, the public.

Partnerships with other groups, organizations, schools, government, etc.

Penetration into a new geographical market quickly.

Recruitment of interested new members, students, and public support and allows you to build
short and long term relationships with prospects. It humanizes the ‘brand’ and makes the
recruitment process more personal.

Can gain deep insights into real-time trends, news, and all of us be the pulse of the internet‖ as
said by Founder Biz Stone.

Integration into real- time games, media, and apps. We‘ve barely scratched the surface so far on
what‘s possible. Twitter as real time infrastructure.

It may become the dominant way for businesses to communicate with their customers as quick
delivery, branding opportunities, and enhanced marketing opportunities are there.

Being present where stuff happens: People research for info/products/services online and value
more the opinion of other individuals than whatever a company may say about their own offer. If
your company is present in an interactive environment like social media, the opportunities for
engagement, conversion and most importantly clarification of doubts regarding your brand, are
countless.

Developing a following/ audience those auto-nurtures itself: Your efforts in Social media,
together with the effort of your following may mean that your audience becomes your best sales
people.

Talent coming your way effortless: Because of the possibilities of exposure that Social Media
allows for, interacting here may mean that future talent (in the shape of employees, partners or,
you-name-it) will come your way through the power of connecting online!

Reach out to certain groups that traditional media didn‘t allow you to: Because Social media is
for everyone, sooner or later you‘ll come across people you never thought of as your client. This
opens the doors to building new relationships but also to valuable feedback that can help you
develop your products or services more intelligently.
Threats:

Competitor is going after the same space or same audience with similar campaign and the
question also arises whether the current campaign sustainable, can it continue? There can be
threat of Attitudes on privacy: while lately it seems everyone is willing to share the most intimate
as well as mundane details of their life there could easily be a backlash against this trend. We‘ve
all heard of a few embarrassing stories about over-sharing online, and a few high-profile
examples might make people rethink their habits. Micro-messaging may just be a fad. There‘s
nothing inherently awesome about 140 characters. It got too much publicity in a short time. May
get burned out and getting dangerously spammy/porn spammy .The market doesn‘t have solid
revenue model (future advertisements?)

Other social networking sites (MySpace, Tagged, Friend feed, identi.ca,others) may grow and
steal market share and Acquisition by a bigger player (Google) may disappoint early adopters
and loyal users.

You might also like