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PARKROYAL Brand Presentation PDF

- Pan Pacific Hotels Group is a hotel management company owned by UOL Group Limited that manages over 40 hotels and resorts across Asia, Oceania, North America and Europe with over 12,000 rooms. - The group's flagship brand is PARKROYAL Hotels and Resorts, which has 15 properties across Asia and Australia with over 4,500 rooms. - PARKROYAL hotels are known for their premium amenities and genuine friendly service that captures the local character of each location.

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0% found this document useful (0 votes)
492 views66 pages

PARKROYAL Brand Presentation PDF

- Pan Pacific Hotels Group is a hotel management company owned by UOL Group Limited that manages over 40 hotels and resorts across Asia, Oceania, North America and Europe with over 12,000 rooms. - The group's flagship brand is PARKROYAL Hotels and Resorts, which has 15 properties across Asia and Australia with over 4,500 rooms. - PARKROYAL hotels are known for their premium amenities and genuine friendly service that captures the local character of each location.

Uploaded by

Fredy Suwardi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Pan Pacific Hotels

Group PARKROYAL Brand


May 2018
Group Overview

2
Group Background

• Pan Pacific Hotels Group is the hotel subsidiary of one of Asia’s foremost
property companies, UOL Group Limited.
• A hotel management company who owns some hotel assets
• Pan Pacific Hotels Group manages over 40 hotels, resorts and
serviced suites, including those under development with over 12,000
rooms across Asia, Oceania, North America and Europe.

3 Pan Pacific Hotels Group


Established Parent Company, UOL

• UOL Group Limited (UOL) is one of Singapore’s most established


property companies
• Assets totalling over S$19.5 billion
• Founded in 1963, the Group's diversified portfolio comprises award
winning residential developments, offices, retail malls,
hotels, spas and restaurants.
• UOL is listed on the Singapore Exchange (SGX)

4 Pan Pacific Hotels Group


Pan Pacific Hotels Group Milestones

1962 1976 2002 2007 2009


The first The first The Group The Group The Group
PARKROYAL Pan Pacific acquired acquired Pan was renamed
Hotel opened Hotel opened PARKROYAL Pacific Hotels Pan Pacific Hotels
in Melbourne in Jakarta Hotels & Resorts and Resorts Group

5 Pan Pacific Hotels Group


A Presence that spans Asia Pacific,
Europe and North America

Australia
Bangladesh
Canada
NORTH
China EUROPE AMERICA
Indonesia
Malaysia
ASIA
Myanmar
Philippines
Singapore
Vietnam
UK >12,000 rooms
USA
Across 28 cities

Present in 12 countries

AUSTRALIA

6 Pan Pacific Hotels Group


6
Our Brands

7
Our Brands

8 Pan Pacific Hotels Group


PARKROYAL Hotels and Resorts

9 Pan Pacific Hotels Group


PARKROYAL Hotels and
Resorts

A diverse collection of 15 premium properties, with over


4,500 rooms in 5 countries.

A presence across Asia and Australia.

Each property captures the individual character and charm


of its location.

Renowned for genuine and friendly service.


10 Pan Pacific Hotels Group
Brand Positioning

At PARKROYAL, we make sure we connect you with what’s best in


our city or resort. Our people take personal care and pride in making
sure you get the most of your stay. That’s why there are social spaces
in our lobbies and restaurants. Our service is friendly and genuine. We
offer modern guest rooms that are designed to let you work as well as
relax, and there’s a great shower in every bathroom. Each of our bars
and restaurants come with a local touch so you know where you are
with PARKROYAL. And whether you are travelling on business, with
the family or for a short break – we will make sure you get a good
deal.
11 Pan Pacific Hotels Group
PARKROYAL Competitive
Set

12 Pan Pacific Hotels Group


Award-Winning Brand

Myanmar’s Leading Best Airport Hotel, Platinum Award Best New Business Hotel
Business Hotel Australia/Pacific PARKROYAL on Kitchener Road PARKROYAL on Pickering
PARKROYAL Yangon PARKROYAL Melbourne Airport

World Gold Winner, Hotel category Luxury Airport Hotel Upscale Property Award
Winner, Hotel category, Singapore (Country Winner) PARKROYAL Darling Harbour, Sydney
PARKROYAL on Pickering PARKROYAL Saigon

Luxury New Hotel


(Country Winner)
PARKROYAL on Pickering
13 Pan Pacific Hotels Group
Brand Portfolio

PARKROYAL HOTELS & RESORTS


COUNTRY NAME KEYS
Australia PARKROYAL Darling Harbour, Sydney 340
Australia PARKROYAL Melbourne Airport 276
Australia PARKROYAL Parramatta 286
Malaysia PARKROYAL Kuala Lumpur 426
Malaysia PARKROYAL Penang Resort 309
Malaysia PARKROYAL A'Famosa Melaka Resort (2019) 447
Malaysia PARKROYAL Langkawi Resort (2019) 301
Myanmar PARKROYAL Yangon 334
Myanmar PARKROYAL Nay Pyi Taw 90
Singapore PARKROYAL on Beach Road 346
Singapore PARKROYAL on Kitchener Road 534
Singapore PARKROYAL on Pickering 367
Vietnam PARKROYAL Saigon 192
PARKROYAL SERVICED SUITES
COUNTRY NAME KEYS
Malaysia PARKROYAL Serviced Suites Kuala Lumpur 287
Singapore PARKROYAL Serviced Suites Singapore 90

14 Pan Pacific Hotels Group


PARKROYAL on Pickering – Facade
PARKROYAL on Pickering
Hotel, Singapore

15
PARKROYAL on Pickering – Room
PARKROYAL on Pickering
Hotel, Singapore

16
PARKROYAL on Pickering – Infinity Pool
PARKROYAL on Pickering - Lobby
PARKROYAL on Pickering – Orchid Club Lounge
PARKROYAL on Beach Road – Ballroom
PARKROYAL on Beach Road – Orchid Club Premier Room
PARKROYAL Penang Resort – Facade
PARKROYAL Penang Resort – Old Reception
PARKROYAL Penang Resort – Newly Renovated Reception
PARKROYAL Penang Resort – Old Rooms
PARKROYAL Penang Resort – Newly Renovated Rooms
PARKROYAL Penang Resort – Newly Renovated F&B
PARKROYAL Kuala Lumpur – Lobby
PARKROYAL Melbourne Airport – Facade
PARKROYAL Penang – Ocean Palm Suite
PARKROYAL Serviced Suites Kuala Lumpur - Pool
PARKROYAL Serviced Suites Kuala Lumpur - Room
PARKROYAL Darling Harbour, Sydney - Facade
Opening Soon in Malacca

34
PARKROYAL A’Famosa Melaka Resort

35 Pan Pacific Hotels Group


Opening Soon in Malacca

36
PARKROYAL Langkawi Resort

37 Pan Pacific Hotels Group


PARKROYAL Langkawi Resort

38 Pan Pacific Hotels Group


Awards and Accolades

Notable achievements in the recent years

39 Pan Pacific Hotels Group


Notable Achievements

• TripAdvisor, Travellers Choice Award

• TripAdvisor, Certificate of Excellence

• DestinAsian Readers’ Choice Awards, Top 5 Serviced Residence Brand

• World Luxury Hotel Awards, Singapore’s Luxury Serviced Apartments

• Business Traveller Asia-Pacific, Best Serviced Residences in Asia Pacific

• World Travel Awards, Singapore’s Leading Hotel Residences

• Luxury Travel Guide Global Awards

• Hospitality Asia Platinum Awards

• HR Vendors of the Year Award

• FIABCI International Property Award

40 Pan Pacific Hotels Group


Our Global Sales & Marketing
Capabilities

41
Our Integrated Distribution System

Voice
Worldwide
Reservations
Europe
Japan
Asia Pacific
Global Americas
Distribution Web
System
Online
Connected to over
panpacific.com
700,000 Agents Via
Parkroyalhotels.com
• Galileo • Sabre
• Amadeus
• Worldspan

Opera PMS Opera CIS

Customer Customer
Management Recognition Program

42 Pan Pacific Hotels Group


Industry Leading Brand Website

Web & Mobile responsive site


with quarterly enhancement
roll-out

Industry leading Content


Management System- Adobe
Experience Manager

Minimal turnaround time


offer to enter market

Strong Conversion Rate- 5%


43 Pan Pacific Hotels Group
Owned Social Media Activities

44 Pan Pacific Hotels Group


Owned Social Media Activities

To support the digital customer brand experience, Picks is a series of


local guides on the hidden gems of places to see, shop, eat and play in
the destination recommended by our hotel available on our website
and mobile app.
Partnered with a social media start-up who provided over 10,000 user
generated local guides, on top of the hotel’s own, made available on
the hotel brand mobile app.

45 Pan Pacific Hotels Group


Our Loyalty Programme

DISCOVERY is the guest loyalty program m e of Pan Pacific Hotels


Group. Membership in this program not only provides a special selection
of benefits and personalised services, but also entitles the member to
intriguing Local Experiences to make the travel unforgettable.

Launched in June 2010, DISCOVERY already has over 11.5 million


members to date. The programme is tiered as follows:
Gold – membership upon application
• Platinum – 10 nights or more at GHA member brand hotels
• Black – 30 nights or more at GHA member brand hotels
• Red – by invitation only

Examples of local experiences guests can enjoy:


•Great Ocean Road Tour in Stylish Ford Mustang at Melbourne
•“Tall Ship” Lunch Cruise for two at Sydney
•Explore a wet market with chef and private cooking lesson in Yangon

46 Pan Pacific Hotels Group


Our Global Sales Capabilities

Asia
(17 offices)
Beijing
London
San Francisco
Tokyo
Shanghai
Europe
North America
(15 offices)
(11 Offices)

Hong Kong

Singapore

Sydney

Global Hotel Alliance Australia


Regional Sales Offices (2 offices)

Pan Pacific Hotel Groups Global Sales


Offices

47 Pan Pacific Hotels Group


Our Preferred Marketing Partnerships

48 Pan Pacific Hotels Group


Our Frequent Flyer Partnerships

We have Frequent Flyer Partnerships with some of the world’s finest airlines, and thus our
marketing and sales reach is extended to vast numbers of discerning and high net worth frequent
travellers. Our Frequent Flyer Partners include:

49 Pan Pacific Hotels Group


Why Pan Pacific Hotels Group?

Unique Hospitality Culture


Ownership mentality
Asian-based; strong expertise and links

Modest-sized Group
Focused solutions
Shortened lines of communication

Why Pan Pacific Financially Stable


Judicious management approach
Hotels Group Part of a network of reputable companies

Enhanced and Expanded


Management Platform
Poised for growth
Focus on quality and guest experience

Technology Focused
OPERA enterprise solution
Customer management and revenue optimization

50 Pan Pacific Hotels Group


Operational Excellence

51
Operational Excellence

Lothar Nessmann
Chief Executive Officer

As the CEO of Pan Pacific Hotels Group, Lothar is responsible for the
Group’s day-to-day operations, business development and expansion of
its management business.

Lothar has close to 30 years of luxury hospitality experience gained


from working in various countries including Singapore, Malaysia, Hong
Kong, China, as well as in the Middle East and Europe. Prior to joining
Pan Pacific Hotels Group, Lothar was with Shangri-La Hotels and
Resorts, where as Chief Operations Officer, he was instrumental in
developing and positioning its Hotel Jen brand.

Lothar can be reached at [email protected].

52 Pan Pacific Hotels Group


Operational Excellence

Neo Soon Hup


Senior Vice President, Operations
Soon Hup drives the operational performance, systems management
and development, and service quality standards across the Group's
global portfolio.

He was previously the Group’s Chief Financial Officer, where he was


responsible for various corporate functions within the Group including
finance, information technology and management.

He spent more than a decade with Pricewaterhouse Coopers before


joining Pan Pacific Hotels Group in 2003. Soon Hup is also a Fellow
with the Institute of Singapore Chartered Accountants and a member
of the Singapore Institute of Chartered Secretaries and Administrators.

Soon Hup can be reached at [email protected].

53 Pan Pacific Hotels Group


Operational Excellence

Cinn Tan
Chief Sales and Marketing Officer

Cinn drives the marketing and sales strategy and synergising efforts
across the Group’s portfolio of Pan Pacific and PARKROYAL hotels,
resorts, and serviced suites.

She brings more than 20 years of sales and marketing management


experience from international hotels in China, Hong Kong, and
Singapore. Cinn has previously headed up marketing and sales for Jin
Jiang International Hotels, and led the sales, revenue and distribution, as
well as branding and marketing functions for the Ascott Group.

Cinn can be reached at [email protected].

54 Pan Pacific Hotels Group


Operational Excellence

Kevin Croley
Senior Vice President, Development

As Head of Development, Kevin is focused on growing the Group’s


portfolio of Pan Pacific & PARKROYAL hotels, resorts, and serviced
suites through the sourcing of new management agreement
opportunities and building strong relationships with third party owners.

He has more than 30 years of deep experience in sales and marketing, of


which 25 years were spent in the Asia-Pacific region. Over his diverse
career, Kevin has held senior positions with Hilton Worldwide, Anantara
and InterContinental Hotels Group.

Kevin can be reached at [email protected].

55 Pan Pacific Hotels Group


Operational Excellence

Andreas Sungaimin
Senior Vice President, Human Capital & Development

Andreas focuses on talent acquisition and management, learning and


development, service culture, employee engagement, and compensation
and benefits.

He has more than 30 years of Human Resources experience in the


hospitality industry as well as from private and public sector
organisations in Asia Pacific, Middle East and North America. Prior to
joining the Group, Andreas headed up the Human Resources and
Organisational Development at Raffles Hotels & Resorts. He has also
held senior management positions in Hilton Worldwide, The Hong Kong
& Shanghai Hotels Group, as well as PricewaterhouseCoopers.

Andreas can be reached at [email protected].

56 Pan Pacific Hotels Group


Operational Excellence

Michael Ong
Vice President, Development

Michael is responsible for growing the Group’s pipeline of projects


across through third-party management contracts. Since joining the
Group, he has been actively growing its network in China and the
ASEAN region.

He brings more than 20 years of management and business


development experience in Asia. In a decade-long career with FRHI,
Michael drove the company’s expansion strategy for China and secured
management contracts in prominent cities like Shanghai, Beijing, Tianjin
and Sanya. He was most recently Senior Director, Development, Asia
Pacific with Carlson Rezidor Hotel Group where he expanded the
Group’s presence into Southeast Asia.

Michael can be reached at [email protected].

57 Pan Pacific Hotels Group


Operational Excellence

Greg Allan
Vice President, Operations (ASEAN)

Greg oversees the Group’s portfolio of Pan Pacific and PARKROYAL


hotels in Southeast Asia excluding Singapore.

He is a seasoned hotelier who was formerly Area Vice President of


Operations for Rotana Hotel Management Corporation based in the
United Arab Emirates. Prior to joining Rotana, Greg was Vice President
of Rooms, Food and Beverage at Resorts World Sentosa, Singapore.
Greg spent 20 years with Marriott International, latterly as Area
Director of Operations for South East Asia.

Greg can be reached at [email protected].

58 Pan Pacific Hotels Group


Operational Excellence

Thomas Zhong
Vice President, Operations Support and Pre-Openings

Thomas drives the implementation of operational projects and


oversees pre-openings across the Group’s portfolio of Pan Pacific and
PARKROYAL hotels.

He has worked with Leading Hotels of the World, Fine Hotels and
Resorts, and GHM Hotels and Resorts. Thomas was part of the
opening teams for The Setai Miami, The Heritage House in California,
Raffles Hainan, and The Nam Hai in Vietnam. He also supported the
pre-openings of Raffles Istanbul and Raffles Jakarta. He was most
recently the Director for Performance Management at the Singapore
corporate office of Raffles Hotels and Resorts.

Thomas can be reached at [email protected].

59 Pan Pacific Hotels Group


Operational Excellence

Golden Whitehead
Vice President Food & Beverage

Golden provides overall leadership of the company’s food and


beverage operations in all aspects including product design and
delivery, renovations, new initiatives, profits, food safety and training,
etc.

An experienced hospitality professional with more than 18 years of


experience in multiple hospitality brands of which eleven years was
with Shangri-La Hotels & Resorts previously, Golden has
demonstrated the ability to deliver pre-opening hotels by managing
major hotel refurbishments on behalf of owning companies; bringing
them in on budget and on schedule which led to enhanced
stakeholder returns.

Golden can be reached at [email protected].

60 Pan Pacific Hotels Group


Operational Excellence

Gino Tan
Area General Manager (Singapore)

Gino oversees five hotels under the Pan Pacific and PARKROYAL brands
in Singapore, where the Group’s headquarters is located.

He has more than 24 years of experience with luxury hotels in


Singapore, London and Beijing, having been the General Manager of
Millennium London, Mayfair just prior to joining the Group in 2014. He
is concurrently the General Manager of Pan Pacific Singapore, a post he
has held since 2015 after a successful stint at PARKROYAL on Pickering
in 2014. Gino has built a strong foundation in Sales & Marketing in the
hospitality sector, having held senior roles with Raffles Hotels & Resorts
in Singapore and Beijing.

Gino can be reached at [email protected].

61 Pan Pacific Hotels Group


Operational Excellence

Romain Chan
Area General Manager (China)

In addition to being General Manager of Pan Pacific Suzhou, Romain


oversees the performance of the brand’s properties in China, namely
Pan Pacific Tianjin, Pan Pacific Xiamen, Pan Pacific Ningbo, Pan Pacific
Serviced Suites Ningbo, and Pan Pacific Beijing.

He brings to our Group over 30 years of operational experience at


business and luxury hotels spanning China, Hong Kong, Vietnam,
Philippines and the United States.

Romain can be reached at [email protected].

62 Pan Pacific Hotels Group


Operational Excellence

Kurt Otto Wehinger


Area General Manager (Oceania)

In his role as Area General Manager (Oceania), Kurt is responsible for


driving the performance for the Group’s five hotels in Oceania. He is
concurrently the General Manager for PARKROYAL Darling Harbour,
Sydney.

Kurt’s extensive hospitality career, which spans more than 30 years, has
taken him to various destinations in Africa, Asia, Australia, Europe, the
Middle East as well as the United States, where he managed hotels
under international brands including Kempinski and InterContinental.
He was most recently the General Manager of Marina Mandarin in
Singapore, where he spent six years.

Kurt can be reached at [email protected].

63 Pan Pacific Hotels Group


Contact Us

For further enquiries, please contact:

Kevin Croley
Senior Vice President, Development
[email protected]

+65 6808 1255

64 Pan Pacific Hotels Group


Contact Us

For further enquiries, please contact:

Michael Ong
Vice President, Development
[email protected]

+65 6808 1181

65 Pan Pacific Hotels Group


Thank You

66

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