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Social Media Strategy Canvas: The Less Is More Methodology

The document presents a social media strategy canvas template to help users plan their social media strategy. The canvas includes sections to define the audience, tone of voice, types of content to share, channels to use, metrics to track success, and tools to automate processes. It is intended to help users establish the key elements of their social media strategy in a concise visual format.
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100% found this document useful (1 vote)
508 views1 page

Social Media Strategy Canvas: The Less Is More Methodology

The document presents a social media strategy canvas template to help users plan their social media strategy. The canvas includes sections to define the audience, tone of voice, types of content to share, channels to use, metrics to track success, and tools to automate processes. It is intended to help users establish the key elements of their social media strategy in a concise visual format.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Social media strategy canvas project

the less is more methodology date

Tone of voice Guidelines Audience


how do I talk to my audience? what are the dos and don’ts when posting? what audience do I target in my ads?

Gender:
Age:
Location:
Extra info:

buyer persona name


Advertisement
how will I advertise on social media?
Purpose Types of content
what do I want to achieve on social media? what do I share with my audience? Objective:
Period of time:
#OriginalContent #CuratedContent Budget:
Message:

Call to action
what do I tell my audience to do?

#PromotionalContent #UserGeneratedContent Metrics


how do I measure my ads’ success?

Channels
what platforms do I approach?

Facebook Metrics Tools Extra stuff


Instagram how do I measure my content’s success? how can I automate my processes?
what else do I need to do?
Twitter
LinkedIn
Snapchat
Pinterest
Other:

Canvas explained: https://blog.digitalya.co/social-media-strategy-canvas-for-startups. Social media strategy canvas by Digitalya.


Step 5 of 8 from the less is more digital marketing methodology. Licensed under Attribuzon-ShareAlike 4.0 International.

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