COMPANY PROFILE
AURORA. SINCE 1919, ITALIAN PASSION, SIGN OF DISTINCTION.
Aurora, a leading brand in the production and sale of writing
instruments, luxury leather goods and paper, was founded in Turin in
1919. Throughout its history the company remained strongly linked to
the values that have made it an international market leader: the
passion for beauty and style, along with a commitment to quality up
to the tiniest detail.
Il prezioso logo ovoidale ITALIAN TRADITION
The company has leaded the development of writing instruments as a
historical Piedmontese factory, always maintaining the right balance
between artisan craftsmanship and technology and creating unique products. Production
phases managed by computerised processes come up beside other steps performed according to
the traditional methods used by master goldsmiths. The choice of precious metals and materials
(gold, silver, mother of pearl, rubies, etc.) makes every pen a real jewel.
The Verona family, which leads the company, has been involved in writing business for more
than four generations. Today Aurora is the only authentic Italian brand in the sector. It has a single
production plant in Turin covering an area of 10,000 square metres and it employs about 100
people.
AN INTERNATIONAL BRAND
Aurora is a byword for Italian excellence in the field of luxury goods, a brand that gained
international recognition and acclaim in more than 50 countries around the world. Exports
represent 45% of the company’s annual turnover. The emerging economies in the Far East are an
important opportunity for Aurora: in China Aurora
has already opened a stand alone boutique and
several shop in shop areas in the main cities,
including Shanghai and Beijing. Aurora is currently
setting up its first flagship store in India. In Italy 100
new corners have recently been inaugurated. Today
the size and structure of the company assure the
flexibility, by which Aurora is able to respond to the
market changes with the utmost speed and to meet
CESARE VERONA Direttore Generale Aurora
the needs of an increasingly diversified and
demanding clientele.
PRESS OFFICE Close to Media AURORA GROUP
Elisabetta Neuhoff
[email protected] Strada Abbadia di Stura 200
Ilaria Selvaggini
[email protected] 10156 Torino
Tel. + 39 02 70006237 – 334 6867480 www.aurorapen.it
THE CULT OF BEAUTY
An ongoing commitment to develop leading-edge design solutions and to establish
partnerships with internationally-acclaimed designers have enabled Aurora to write
important pages in the history of design. In 1947 Marcello Nizzoli created the famous
“88”; with over one million pieces sold, this classic writing instrument is still produced
today.
In 1970 Marco Zanuso designed the HASTIL for Aurora. This streamlined fountain pen
in diamond-cut eco-steel was the first writing instrument to be exhibited at the MOMA in
New York, where it is currently on show, alongside other symbols of Italian design.
HASTIL
COLLECTIONS
Aurora addresses to a discerning public, people who demand high standards and have a taste for
fashion, but at the same time are looking for quality and a timeless style.
WRITING INSTRUMENTS
The pen (fountain pen, ballpoint pen, roller ball pen, mechanical pencil) has moved on from being
a sole functional writing tool, to become an elegant and refined accessory, an unmistakable sign
reflecting its owner’s personality, a luxury detail in everyday life. In striving to meet the
requirements of each and every one of our customers, Aurora offers a range of different nibs, plus
special nibs for left-handed writers.
Aurora’s prestigious limited and numbered editions are dedicated to collectors from all around
the world. Precious, unique objects celebrating the history of the company or leading figures in
Italian history: Cristoforo Columbo, Carlo Goldoni, Dante Alighieri, Leonardo da Vinci, Giuseppe
Verdi, Umberto Nobile, Andrea Palladio and many more.
LEATHER GOODS
The Torino, Firenze, Roma, Milano and exclusive
Cocco series (crocodile authentic leather) together
with pens, make perfect coupling for all writing
passionates. A range of superior class accessories for
all occasions: briefcases, bags, wallets and purses,
pen pouches, desk accessories, organizers, diaries
and key-holders. High quality and exclusive collections
with attention to detail and finishes.
PAPER
The new Ars Scribendi collection: Scripta, Memorandum, Post
Scriptum, Alphabetum, Epistolarium, Inter Nos, are the instruments
which allow to rediscover the pleasure of writing, taking notes, jotting down
your thoughts, on high quality paper. Millennium is the valuable box
produced in a limited and numbered edition and crafted according to the
tradition of the 15th century Amalfi paper-makers. The set includes writing
paper, envelopes and precious accessories.
PRESS OFFICE Close to Media AURORA GROUP
Elisabetta Neuhoff
[email protected] Strada Abbadia di Stura 200
Ilaria Selvaggini
[email protected] 10156 Torino
Tel. + 39 02 70006237 – 334 6867480 www.aurorapen.it
WATCHES
Aurora pens extends its experience to the world of watches with a
new and refined cronograph collection for men and women and with
an exclusive limited edition.
Coerently with the traditional values of the brand, the collection is
characterized by the reliability of the mechanisms and for the 100%
Italian craftsmanship.
The collection is available in five models with quartz movement,
steel dial and leather bracelet.
For those who love precious accessories, Aurora offers an exclusive
model in limited and numbered edition, with 25 rubies automatic
movement.
AURORA IN FIGURES
Founded in: 1919
Production and distribution: writing instruments, leather accessories and paper
Single plant: Turin, 10,000 sq. m for production and storage
Employees: over 100
Exports: 45% of turnover in more than 50 countries in the world
CEO: Cesare Verona
Chairman: Franco Verona
PRESS OFFICE Close to Media AURORA GROUP
Elisabetta Neuhoff
[email protected] Strada Abbadia di Stura 200
Ilaria Selvaggini
[email protected] 10156 Torino
Tel. + 39 02 70006237 – 334 6867480 www.aurorapen.it
