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Ed Tpa Task 1c

Here is a redesign of the McDonald's logo that reflects its impact on culture and society: The redesigned logo features a golden arch shape that has been warped and distorted. The arch is no longer perfectly symmetrical but rather appears lopsided and uneven. The color of the arch has also been altered - instead of the signature golden yellow, it is now various shades of red and orange to represent the unhealthiness of the food. Inside the warped arch, the word "McDonald's" has been replaced by a more ominous all-caps "OBESITY" in a bold black font. By distorting and warping the iconic golden arch shape through asymmetrical lines and uneven forms, this redesign visually conveys

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288 views10 pages

Ed Tpa Task 1c

Here is a redesign of the McDonald's logo that reflects its impact on culture and society: The redesigned logo features a golden arch shape that has been warped and distorted. The arch is no longer perfectly symmetrical but rather appears lopsided and uneven. The color of the arch has also been altered - instead of the signature golden yellow, it is now various shades of red and orange to represent the unhealthiness of the food. Inside the warped arch, the word "McDonald's" has been replaced by a more ominous all-caps "OBESITY" in a bold black font. By distorting and warping the iconic golden arch shape through asymmetrical lines and uneven forms, this redesign visually conveys

Uploaded by

api-423105147
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Lesson #1 Instructional Materials

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Logo Recognition Answer Key
1. Instagram
2. Johnson and Johnson
3. NBA
4. 6 Flags
5. Fortnite
6. Pringles
7. Dominos
8. Snapchat
9. Pepsi
10. Warner Brothers
11. Gucci
12. BP
13. Spotify
14. Adidas
15. Dunkin Donuts
16. Miami Heat
17. Tik Tok
18. Amazon
19. Calvin Kline
20. X Box
21. Michelin Tires/ Michelin Man
22. Beats
23. American Eagle
24. UPS
25. Jordan
26. Champion
27. Disney
28. Billabong
29. Target
30. Starbucks
31. Camel Cigarettes
32. Louis Vuitton
33. Twitter
34. Harry Potter
35. Atlanta Braves
36. Taco Bell
37. Nike
38. BMW
39. Chef Boyardee
40. Kylie Cosmetics
41. Facebook
42. Rolling Stones
43. Netflix
44. Monster
45. Chicago Bulls
Name:

Pick 2 logos and the colors and emotions associated with them. What do you think was the
artistic intention made by the designer in choosing this color/emotion?

(Example: Logo: Target Color/Emotion: Red/Bold, Excitement.Artistic Intention: The artistic


intention behind choosing the color red was to try and capture the viewers attention.

Logo:

Color/Emotion:

Artistic Intention:

Logo:

Color/Emotion:

Artistic Intention::
Name:
Small Group Brainstorming Activity
Marketing and advertising consultants make millions of dollars a year studying what
consumers want and figuring out the best way to target them with their products. They use the
power of visual imagery to establish connections in consumers brains to their products.
Whenever a consumer sees a logo, their brain instantly establishes connections to certain
emotions associated with color and other formal qualities, as well as certain products that that
corporation sells or markets. The design of the logo or product packaging can change the way
we think about some products.
With your small group partners, please select 3 logos from your logo recognition quiz and
brainstorm answers for the following questions.
Which logos did you select?

What products do you associate with these logos?

Do you use these products? In what ways do they help or harm you?

What about the logos design influenced you into chosing that logo?

Have you heard of any social issues surrounging the production, influence, or impact of these
productis or the corporation that these logos represent?
Name:
McDonalds Logo Redesign

1. When you think of McDonalds, what is the first thing that comes to mind?
2. What kind of products does McDonalds sell?
3. Are McDonalds products good for your overall health?
4. What comercials or advertisements have you seen for McDonalds? What menu items do
they usually highlight? How do they high light them?
5. What impact do you think McDonalds has on society?
6. If you could redesign the McDonalds logo, how would you alter it to reflect McDonald’s
impact on culture and society?
7. Redesign the McDonald’s Logo in a way that reflects its impact on culture and society
below:
8. How did you use color, shape, emphasis, line, form, value, space, or form to alter the
McDonalds logo? Answer the question with formal language below.

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