BRAC University

BRAC Business School

EMBA Program
COURSE OUTLINE
MSC729: Business Logistics & Supply Chain Management

Course Description:
This course is designed for the students of business administration to appreciate the essentials of supply chain
management. It will help the student to discover what a supply chain is and how it works, and to utilize the tools
and techniques to boost an organization’s efficiency and responsiveness to align its supply chain with its
dynamic market environment.

This course is tailored for management students for both to be managers and current managers in an
organization who will soon be responsible for building and operating some part of his/her company’s supply
chain. The course is outlined to cover not only high-level supply chain strategy and concept, but also to give
students a solid understanding of the analytical tools necessary to solve supply chain problems. With this goal
in mind, the course is designed to develop an understanding of the following key areas and their
interrelationships: the strategic role of supply chain, the key strategic drivers of supply chain performance, and
analytic methodologies for supply chain analysis.

Objectives:
Upon completion of this course the student will be able to:
 understand the strategic framework to analyze supply chain
 design a supply chain network for an organization
 develop planning of demand and supply in a supply chain
 plan and manage inventory in a supply chain
 design and plan transportation network
 manage cross functional drivers in a supply chain

Topics to be Covered
Topics Specific Objectives Time Suggested Teaching
Frame Activities Strategies
(Week)
Course Introduction  Course Outline Presentation Class
 Introduction to Supply Chain and class participation,
1
Management discussions case studies,
 Understanding the Supply Chain problem solving
Building a Strategic  Evolution of Supply Chain Presentation Class
Framework to Management and class participation,
Analyze Supply  Supply Chain Performance: discussions case studies,
2
Chain Achieving Strategic Fit and Scope problem solving
 Supply Chain Drivers and Matrices
 Make vs buying decision
Designing the  Designing Distribution Networks Presentation Class
Supply Chain and Applications and class participation,
Network  Network Design in the Supply 3 discussions case studies,
Chain problem solving
Planning Demand  Demand Forecasting in a Supply Presentation Class
and Supply in a Chain 4&5 and class participation,

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Topics Specific Objectives Time Suggested Teaching
Frame Activities Strategies
(Week)
Supply Chain  Aggregate Planning in a Supply discussions case studies,
Chain problem solving
 Planning Supply and Demand in a
Supply Chain: Managing
Predictable Variability


Planning and  Managing Economy of Scale in a Presentation Class

Managing Supply Chain: Cycle Inventory and class participation,
Inventories in a  Managing Uncertainty in a Supply discussions case studies,
6, 7 & 8
Supply Chain Chain: Safety Inventory problem solving
 Determining the Optimal Level of
Product Availability
Design and  Transportation on a Supply Chain Presentation Class
Planning  Transportation Model Problems & and class participation,
Transportation Solutions 9 &10 discussions case studies,
Network problem solving

Managing Cross  Sourcing Decision in a Supply Presentation Class

Functional Drivers Chain and class participation,
in a Supply Chain  Pricing and Revenue Management discussions case studies,
in a Supply Chain 11 & 12 problem solving
 Information Technology in a
Supply Chain
 Coordination in a Supply Chain
Course  Course Presentation: Finalization & Presentation Class
Presentation Presentation 13 and class presentation,
Submission discussions participation

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VI - Course Requirements
These are the things need to be accomplished properly by the students during the term such as:
1. Attending at least 80% of the classes
2. Attending quizzes, presentation sessions and term exams
3. Submission of the assignments in due time, etc.
4. Grading criteria is according to BRACU’s grading policy.

VII – Evaluation
1. Mid_Term Exam 20%
2. Final Exam 40%
3. Quizzes 15%
4. Case Study & Assignment 15%
5. Lab exam 05%
6. Attendances & Performance 05%
Total 100%

VIII – Textbook/ Reference

Materials

1. Supply Chain Management-Text and Cases

Janat Shah
Tata-McGraw-Hill
2. Supply Chain Management: Strategy, Planning and Operation
(3rd Edition)
Sunil Chopra and Peter Meindl
Prentice Hall, 2008

3. ESSENTIALS of Supply Chain Management

Michael Hugos
John Wiley & Sons, Inc., 2003

Prepared by:
Hasan Maksud Chowdhury

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