Sample Business Plan - Stone Crushing
Sample Business Plan - Stone Crushing
A stone quarry business is a business that involves the excavation of different dimension
of stones, rocks, ripraps, construction aggregates, slates and gravels for the
constructions industry. Players in this industry basically extract rocks from an open-pit
mine and the rocks are crushed to produce construction aggregate, which is them
screened into different size categories either for immediate use in construction sites, or
taken for further processing.
No doubt, the stone quarry line of business is a key sector in the building cum
construction industry; they supply important building cum construction raw materials.
There are locations where such business can hardly thrive either due to lack of natural
resources (rocks and quarry mines) or due to environment hazard in such locations.
The Stone Quarry line of business is indeed a thriving line of business and pretty much
active in key locations in North America, Africa, Asia and South America they generates
several billions of US dollars annually from several registered and unregistered small –
scale, medium scale and big stone quarry companies scattered all around Africa, Asia,
North America and South America. This line of business is responsible for the
employment loads of people directly and indirectly all around the world.
Any aspiring entrepreneur that is considering starting a stone quarry business whether
on a small scale or in a large scale should ensure that he or she, obtains all the
necessary permits from both the local government, state government and the federal
government. He or she should ensure conducts thorough market survey and feasibility
studies so as to get it right. The truth is that, this type of business do pretty well when it
is strategically positioned. Any location that is close to communities with rich deposit of
stone mines cum rocks.
Over and above, stone quarry business is a profitable business venture and it is open for
any aspiring entrepreneur to come in and establish his or her business; you can chose
to start on a small scale on a large scale with robust distribution network all across major
construction sites and cement factories in Nigeria.
Stone Crusher & Quarry Business Plan – Executive Summary
Joseph Ileaboya & Sons Stone Quarry Company is a standard and licensed stone
quarry company that will be based in Okpilla – Edo State, Nigeria. We are registered
under the Nigerian Corporate Affairs Commission (CAC).
Although we intend starting out on a small scale as a cottage company, but that will not
in any way stop us from maximizing our potential in the stone quarry line of business by
supplying building and decorative stones, crushed granite, dimension granite, paving
slabs, slates, gravels, aggregates – stones, rocks, ripraps, limestone, lime burning
(calcimine) – used as cement with sand, to make mortar and also in agriculture for the
purpose of improving soil quality and cement et al not just to small construction
companies cum sites but to larger construction companies cum sites all across Nigeria.
Our business goal as a stone quarry company is to become the number one choice of
construction companies cum construction sites in Nigeria where we intend supplying
building and decorative stones, crushed granite, dimension granite, paving slabs, slates,
gravels, aggregates – stones, rocks, ripraps, limestone, lime burning (calcimine) – used
as cement with sand, to make mortar and also in agriculture for the purpose of improving
soil quality and cement et al.
As a business, we are willing to go the extra mile to invest in owning our own world –
class and environmental friendly stone quarry and also to hire efficient and dedicated
employees. We have been able to secure permits and license from all relevant
departments both at local government level and state level in Edo state.
Joseph Ileaboya & Sons Stone Quarry Company is set to redefine how standard stone
quarry business should be run, not just in Edo State, but also in the whole of the Nigeria.
This is why we have put plans in place for continuous training of all our staff at regular
interval.
No doubt the demand for dimension of building and decorative stones, crushed granite,
dimension granite, paving slabs, slates, gravels, aggregates – stones, rocks, ripraps,
limestone, lime burning (calcimine) – used as cement with sand, to make mortar and
also in agriculture for the purpose of improving soil quality and cement et al is not going
to plummet any time soon which is why we have put plans in place to continue to
explore all available market around construction sites where we intend supplying our
products.
In the nearest future, we will ensure that we create a wide range of distribution channels
all across Nigeria. With that, we know we will be able to maximize profits in our
business.
Joseph Ileaboya & Sons Stone Quarry Company will at all-time demonstrate her
commitment to sustainability, both individually and as a firm, by actively participating in
our communities and integrating sustainable business practices wherever possible.
We will ensure that we hold ourselves accountable to the highest standards by meeting
our customers ‘needs precisely and completely. We will cultivate a working environment
that provides a human, sustainable approach to earning a living, and living in our world,
for our partners, employees and for our customers.
Joseph Ileaboya & Sons Stone Quarry Company is a family business that will be owned
by Mr. Joseph Ileaboya and his immediate family members. Mr. Joseph Ileaboya is an
astute business man who has been able to start and grow several businesses before
starting Joseph Ileaboya & Sons Stone Quarry Company.
He has a degree in Civil Engineering from the University of Benin, Edo State. He has
well over 10 years’ hands on experience in the construction cum building industry prior
to starting Joseph Ileaboya & Sons Stone Quarry Company
Joseph Ileaboya & Sons Stone Quarry Company was established with the aim of
maximizing profits in the construction cum building industry. We want to compete
favorably with the leaders in the industry which is why we have but in place a competent
team that will ensure that our products are of highest standard.
We will work hard to ensure that Joseph Ileaboya & Sons Stone Quarry Company is not
just accepted in Edo State but also in other states all across Nigeria where we intend
supplying our products. Our products are listed below;
Our mission is to establish a standard and world class – environmental friendly stone
quarry company that in our own capacity will favorably compete with leaders in the
industry on the global stage. We want to build a stone quarry company that will be listed
amongst the top 5 stone quarry company brands in Africa.
Ordinarily, we would have succeeded in running a stone quarry business with few
employees, but as part of our plan to build a top flight stone quarry production company
in Okpilla – Edo State, we have perfected plans to get it right from the onset which is
why we are going the extra mile to ensure that we have competent employees to occupy
all the available positions in our company.
The picture of the kind of stone quarry company we intend building and the business
goals we want to achieve is what informed the amount we are ready to spend to ensure
that we build a business with dedicated workforce and robust distribution network.
In view of that, we have decided to hire qualified and competent hands to occupy the
following positions at Joseph Ileaboya & Sons Stone Quarry Company;
• Responsible for overseeing the smooth running of the stone quarry site
• Makes sure that quality is maintained at all times
• Maps out strategy that will lead to efficiency amongst workers in the stone quarry
• Responsible for training, evaluation and assessment of the workforce
• Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
• Ensures that the stone quarry site meets the expected safety and health standard
at all times.
• Manages external research and coordinate all the internal sources of information
to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data
generated by customer purchases
• Identifies, prioritize, and reach out to new partners, and business opportunities et
al
• Responsible for supervising implementation, advocate for the customer’s needs,
and communicate with customers
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for operating stone crusher, cement mixers, excavators and other
machines and equipment in the stone quarry site
• Responsible for the production of building and decorative stones, crushed
granite, dimension granite, paving slabs, slates, gravels, aggregates – stones,
rocks, ripraps, limestone, lime burning (calcimine) – used as cement with sand, to
make mortar and also in agriculture for the purpose of improving soil quality and
cement et al
• Assist in loading and offloading of our products into and out of the tippers /trucks
Accountant / Cashier
• Responsible for preparing financial reports, budgets, and financial statements for
the organization
• Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization
• Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the
highest level
• Through interaction with customers on the phone, uses every opportunity to build
client’s interest in the company’s products and services
• Manages administrative duties assigned by the store manager in an effective and
timely manner
• Consistently stays abreast of any new information on Joseph Ileaboya & Sons
Stone Quarry Company, promotional campaigns etc. to ensure accurate and
helpful information is supplied to customers when they make enquiries
• Strength:
Our strength lies in the fact that we have state of the art stone quarry and processing
facility and equipment that has positioned us to meet the demand of building and
decorative stones, crushed granite, dimension granite, paving slabs, slates, gravels,
aggregates – stones, rocks, ripraps, limestone, lime burning (calcimine) and cement et al
in Nigeria even if the demand tripled over night or if we have a massive order to meet
and emergency need.
Another factor that counts to our advantage is the background of our Chief Executive
Office; he has a robust experience in the industry and also a pretty good academic
qualification to match the experience acquired which has placed her amongst the top
flight business men in Nigeria. We are not ignoring the fact that our team of highly
qualified and dedicated workers will also serve as strength for our organization
• Weakness:
We do not take for granted the facts that we have weaknesses. In fact, the reality that
we are setting up a stone quarry company in a town with other smaller and larger stone
quarry businesses might likely pose a challenge for us in breaking into the already
saturated market in Nigeria.
In essence our chosen location might be our weakness. But never the less, we have
plans to launch out with a big bang. We know with that, we will be able to create a
positive impression and we have a proper handle when it comes to building on already
gather momentum.
• Opportunities:
The opportunities available to us are unlimited. There are loads of construction sites in
Nigeria and all what we are going to do to push our products to them is already
perfected. Okpilla in Edo state is just ideal for chalk stone quarry business because the
rich deposit of rocks and stone mines and readily available and affordable labor in
Okpilla – Edo State.
• Threat:
The threat that is likely going to confront us is the fact that we are competing with
already established stone quarry companies in Edo State and also there are other
entrepreneurs who are likely going to launch similar business within the location of our
business.
Of course, they will compete with us in winning over the available market. Another threat
that we are likely going to face is unfavorable government policies and economic
downturn. Usually economic downturn affects purchasing / spending powers and
unfavorable government policies.
• Market Trends
It is common trend in the stone quarry line of business to find stone quarry companies
positioning their business in locations and communities where they can easily have
access to rocks and stone mines and labor. If you make the mistake of positioning this
type of business in a location where you would have to travel a distance before you can
access rocks and stone mines in commercial quantities, then you would have to struggle
to make profits and maintain your overhead and logistics.
So also, another trend in this line of business is that most registered and well organized
stone quarry companies look beyond the market within their locations or state; they
ensure that they strike business deals with leading construction companies in Nigeria.
The truth is that if as stone quarry company you are able to become a vendor to one or
more construction giants in Nigeria, you will always continue to smile to the bank.
When it comes to supplying product from a stone quarry, there is indeed a wide range of
available customers. In essence, our target market can’t be restricted to just a group of
people or organizations. This goes to show that the target market for products from a
stone quarry companies and far reaching, you can create your own make niche yourself
to serve a specific purpose.
In view of that, we have conducted our market research and we have ideas of what our
target market would be expecting from us.
We are in business to engage in supply of building and decorative stones, crushed
granite, dimension granite, paving slabs, slates, gravels, aggregates – stones, rocks,
ripraps, limestone, lime burning (calcimine) and cement et alto the following
organizations;
• Sources of Income
Joseph Ileaboya & Sons Stone Quarry Company is established with the aim of
maximizing profits in the construction cum building industry both in Edo State and
throughout key cities in Nigeria. We are going to go all the way to ensure that we do all it
takes to sell our products to a wide range of customers.
Joseph Ileaboya & Sons Stone Quarry Company will generate income by simply
supplying the following;
Sales Forecast
One thing is certain when it comes to stone quarry business, if your business is
strategically positioned and you have good relationship with players in the construction
industry, you will always attract customers cum sales and that will sure translate to
increase in revenue generation for the business.
We are well positioned to take on the available market in Nigeria and we are quite
optimistic that we will meet our set target of generating enough income / profits from the
first six month of operations and grow the business and our clientele base.
We have been able to critically examine the stone quarry line of business and we have
analyzed our chances in the industry and we have been able to come up with the
following sales forecast. The sales projections are based on information gathered on the
field and some assumptions that are peculiar to startups in Edo State – Nigeria.
Below are the sales projections for Joseph Ileaboya & Sons Stone Quarry Company, it is
based on the location of our business and other factors as it relates to small scale and
medium scale stone quarry company start – ups in Nigeria;
N.B: This projection is done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any
major competitor offering same product and customer care services as we do within
same location. Please note that the above projection might be lower and at the same
time it might be higher.
Before choosing a location to start Joseph Ileaboya & Sons Stone Quarry Company, we
conduct a thorough market survey and feasibility studies in order for us to be able to be
able to penetrate the available market in Nigeria. We have detailed information and data
that we were able to utilize to structure our business to attract the numbers of customers
we want to attract per time and also for to compete with other stone quarry companies.
We hired experts who have good understanding of the stone line of business to help us
develop marketing strategies that will help us achieve our business goal of winning a
larger percentage of the available market for our products.
In other to continue to be in business and grow, we must continue to sell our products to
the available market which is why we will go all out to empower or sales and marketing
team to deliver our corporate sales goals. In summary, Joseph Ileaboya & Sons Stone
Quarry Company will adopt the following sales and marketing approach to sell our
chalks;
Stone Crusher & Quarry Business Plan – Publicity and Advertising Strategy
Regardless of the fact that our stone quarry company is a standard one that can
favorably compete with other leading stone quarry companies in Nigeria and in any part
of the world, we will still go ahead to intensify publicity for all our products and brand. We
are going to explore all available means to promote Joseph Ileaboya & Sons Stone
Quarry Company.
Joseph Ileaboya & Sons Stone Quarry Company has a long term plan of exporting our
product all across the Nigeria. This is why we will deliberately build our brand to be well
accepted in Okpilla – Edo State before venturing out to other cities all across Nigeria.
As a matter of fact, our publicity and advertising strategy is not solely for selling our
products but to also effectively communicate our brand. Here are the platforms we
intend leveraging on to promote and advertise Joseph Ileaboya & Sons Stone Quarry
Company:
• Place adverts on both print (community based newspapers and magazines) and
electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook ,
twitter, et al to promote our brand
• Install our Bill Boards on strategic locations all around major communities in
Nigeria
• Engage in road show from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend
getting customers to start patronizing our chalks.
• Ensure that all our staff members wear our customized clothes, and all our official
cars and distribution trucks / tippers are customized and well branded.
• Payment Options
The payment policy adopted by Joseph Ileaboya & Sons Stone Quarry Company is all
inclusive because we are quite aware that different customers prefer different payment
options as it suits them but at the same time, we will ensure that we abide by the
financial rules and regulation of the Federal Republic of Nigeria.
Here are the payment options that Joseph Ileaboya & Sons Stone Quarry Company will
make available to her clients;
In view of the above, we have chosen banking platforms that will enable our client make
payment for farm produces purchase without any stress on their part. Our bank account
numbers will be made available on our website and promotional materials to clients who
may want to deposit cash or make online transfer for the purchase of our products.
In setting up any business, the amount or cost will depend on the approach and scale
you want to undertake. If you intend to go big by renting a place, then you would need a
good amount of capital as you would need to ensure that your employees are well taken
care of, and that your facility is conducive enough for workers to be creative and
productive.
This means that the start-up can either be low or high depending on your goals, vision
and aspirations for your business.
The machines, tools and equipment that will be used are nearly the same cost
everywhere, and any difference in prices would be minimal and can be overlooked. As
for the detailed cost analysis for starting a stone quarry business; it might differ in other
countries due to the value of their money.
We know that no matter where we intend starting our stone quarry company, we would
be required to fulfill most of the items listed below;
• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank
N.B: We have been able to generate about N500,000 (Personal savings N400,000 and
soft loan from family members N100,000) and we are at the final stages of obtaining a
loan facility of N1.5 million from our bank. All the papers and document have been
signed and submitted, the loan has been approved and any moment from now our
account will be credited with the amount.
Stone Crusher & Quarry Business Plan – Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have the
capacity and competence of the employees, their investment strategy and the business
structure. If all of these factors are missing from a business (company), then it won’t be
too long before the business close shop.
One of our major goals of starting Joseph Ileaboya & Sons Stone Quarry Company is to
build a business that will survive off its own cash flow without the need for injecting
finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to
retail our products a little bit cheaper than what is obtainable in the market and we are
well prepared to survive on lower profit margin for a while.
Joseph Ileaboya & Sons Stone Quarry Company will make sure that the right
foundation, structures and processes are put in place to ensure that our staff welfare are
well taken of. Our company’s corporate culture is designed to drive our business to
greater heights and training and re – training of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our
management staff and it will be based on their performance for a period of three years or
more. We know that if that is put in place, we will be able to successfully hire and retain
the best hands we can get in the industry; they will be more committed to help us build
the business of our dreams.
Check List / Milestone