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DAMRO To Expand Beyond Asia

Damro Furniture Company, a leading furniture manufacturer in Sri Lanka, is planning to expand its market beyond Asia in the next couple of years by opening branches in two non-Asian countries. The company's Managing Director said Sri Lanka has the potential to penetrate any international market if they are innovative and willing to take up challenges. Damro recently opened its second branch office and third showroom in Cochin, India, and said it aims to strengthen its network of branches in South India and become one of the leading furniture companies in India.

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379 views2 pages

DAMRO To Expand Beyond Asia

Damro Furniture Company, a leading furniture manufacturer in Sri Lanka, is planning to expand its market beyond Asia in the next couple of years by opening branches in two non-Asian countries. The company's Managing Director said Sri Lanka has the potential to penetrate any international market if they are innovative and willing to take up challenges. Damro recently opened its second branch office and third showroom in Cochin, India, and said it aims to strengthen its network of branches in South India and become one of the leading furniture companies in India.

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Wednesday, 20 March 2002  

Business
News
Damro Furniture to expand Market beyond Asia
Business

Features By Channa Kasturisinghe

Editorial India, Cochin - Damro Furniture Company (Pvt) Ltd, a leading


furniture manufacturer in Sri Lanka is planning to expand its market
Security beyond Asia in a bid to make furniture industry one of the top export
earners in this country.
Politics
The Company's Managing Director Damitha Ramanayake said within
World the next couple of years Damro will open branches in two non-Asian
country's which are more competitive but promising.
Letters

Sports He was addressing a press conference in Cochin, India after opening


the company's second branch office and the third showroom in the
Obituaries country. In October 2000 Damro Furniture opened its first
international branch and showroom in Chennai.
Archives
Mr. Ramanayake said superior quality, a wider range of products and
competitive prices has enabled Damro furniture to attract a wider
section of Customers in Chennai within two years.

"Opening the new branch in Cochin is our first step of moving out of
Chennai to other States of South India. We will strengthen our
network of branches here by opening our next branch in Banglalore
in the near future," Mr. Ramanayake said.

He said Sri Lanka has the potential to penetrate any international


market if we are innovative and willing to take up the challenge.

"The Free Trade Agreement (FTA) between India and Sri Lanka poses
no threat to our business. In fact it facilitated our efforts to expand
our market beyond our country. If we can produce a range of quality
items at lesser costs there is a vast market in countries such as India
for us to explore," Mr. Ramanayake said.

Damro which, started business in 1986, has 20 showrooms and


1,800 dealers in Sri Lanka. Although the company produces a range
of plastic furniture for the local market it would focus more on
producing furniture of other materials for the Indian market, J. Sri
Nivasan, Marketing Manager, Damro Furniture (Tamilnadu) said.

"What we supply to the Indian market is mainly office furniture such


as computer tables and more sophisticated house furniture. When we
started business here in 2000 we found that Chennai was a very
competitive market with several local manufacturers and competitors
from countries such as Malaysia and China. We had to offer unique
products to the customers at lower prices. We have been successful
and today we have about 150 dealers there and account for about 20
percent of the market share in the furniture industry in Tamilnadu.
Damro products had won a prestigious award for the best imported
furniture in 2001, Mr. Sri Nivasan said.

He said, the company is planning to increase its income up to one


billion Indian rupees per annum by 2005.

"We will have branches in all major cities in India. Our aim is to
become one of the leading furniture companies in India," Mr. Sri
Nivasan said.

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