Synopsis of minor project report

On the topic Social Media Marketing

Submitted by:- Sarabjot Singh Kohli

Roll no. :-02091101817
Course:- BBA(b&i)2ND Shift
Sub
mitted To:- Amarpreet Kaur
 INDEX
S.no. Topic Page No.

1 Introduction

2 Objectives

3 Bibliography

4 Research
methodology

5 Why I selected this

topic ?
 Introduction

Social media was coined from the two operating words – social and media. Social,
in this context, simply means the interaction between individuals of common
interest, a group, or even a community. And media as the name implies, is the
medium, channel, or platform on which allows for creation and exchange of user-
generated contents. Social media is less than two decades in existence but have
gained widespread acceptance. In 2003, Linkedin was launched and this was
followed by Myspace and Facebook in the year 2004. Due to the characteristics if
Facebook, it received a wider acceptance in social circles more than others.
Youtube was launched in 2005 followed by Twitter, followed by others such as
Blogging, Google+, Instagram, Pinterest, Podcasting, Snapchat, etc. All these have
gained more than one billion users wordwide in just over ten years of existence. As
the name implies, social media networks meant as sites where individuals could
socialize, meet old and new friends and interact with each other.

Social media marketing refers to the process of gaining website traffic or attention
through social media sites. Indian marketers are moving at a fast speed to tap the
new normal ‘opportunity . Social media has gone main stream. And for businesses
it represents an unprecedented marketing opportunity that transcends traditional
middlemen and connects companies directly with customers. Customer
acquisitions remain to be the prime goal of Indian marketers (59%). According to
leading marketers of India, the top three online investment channels for 2011 are
Social media, Email marketing and Search marketing. 52% of the top marketers
said that it is extremely important to integrate email marketing and social media.
This is why nearly every business on the planet is exploring social media
marketing initiatives The focus of marketers is shifting from sending the message
out ‘to start engaging with customers‘. In this context, the role of a marketer is
changing from batch and blast ‘processing to creating listening posts ‘and dialogue
hubs‘ in customer communities. A shift from isolated pure play traditional
platforms to an integrated multi-channel approach is helping the marketers address
the challenge of new consumers ‘expectations across many devices and channels.
Indian marketers are leveraging the power of various communication channels and
technologies- be it Email, SMS or Social Media in their portfolio. Here we will see
the main trend of Social media marketing, the scope of it.

Objectives:-

Objective of my project is

1. To study what is SOCIAL MEDIA MARKETING

2. To study the advantage sand disadvantages of Social Media Marketing
3. To study the past, present,& future of Social Media Marketing
4. To study the Social Media as a effective tool for marketing
5. To study SWOT analysis of Social media marketing .i.e.
 To study
o Strengths
o Weakness
o Opportunities
6. To study different methods of social networking marketing
7. To study need of social media marketing
8. To study the scope of social media marketing
9. To analyze the effective communication strategy through social networking.
 Bibliography:-

1. http://www.icommercecentral.com/open-access/effectiveness-of-social-
media-networks-as-a-strategic-tool-for-organizational-marketing-
management.
2. https://www.scribd.com/doc/Summer-Training-Project-Report-On-Social-
media-Marketing-in-India
3. http://smallbusiness.chron.com/disadvantages-using-social-networks-
marketing-tools-20861
4. https://www.falcon.io/insights-hub/topics/social-media-
management/biggest-social-media-marketing-challenges-2017/
5. https://www.slideshare.net/anandwaindeshkar/social-media-marketing-mba-
project-international-marketing
6. https://www.slideshare.net/SafderMak/a-project-report-on-social-media-
marketing

Research Methodology:-
To analyze and find the effectiveness of communication strategy in developing
brand, communication through social networking sites was done with the survey
method and content analysis in the research.

 Methods of data collection

The survey method helped to identify the reach of the brand among its target
audience, ways of impact, usage of these social networking sites and access to
these form of communication. And the content analysis is another method used to
analyze the communication strategy of different social networking sites with
certain parameters among top three Indian social networking sites which are
tabulated with results.

 Research design

This research study adopted survey and content analysis in order to find the
effectiveness and the impact of communication in branding any product or the
service among the target market through social networking sites like Face book,
Twitter and Orkut.

 Survey
Survey was conducted randomly among Face book, Twitter and Orkut user
community, by sending questionnaire through online to collect the individual
opinion from the respondents.

 Sampling
Non probability sampling technique is used to collect the opinion from the online
respondents. The total population is social networking user community, but to
collect the effective data the sampling is constrained to the target population like
young adults, graduates within the age of 16 years to 30 years. The sampling size
is 50.

 Content analysis
In content analysis, the following three popular social networking sites were
selected to find the effective brand communication among its users (Face book,
Twitter and Orkut).

 Result and Discussion

 Usage of internet by the user

It has been found that 12% of audience use internet once a week, 19% of the
respondents use 2 to 3 days a week. 30% of the respondents use 1 or 2 h a day and
the remaining 39% of users are accessing internet more than 3 h a day. It is
understood that the new media and its technology is an emerging trend in
communication which attracts almost all the people, if they have knowledge of
computers. So this digital media has more snatchers toward sits communication
and internet is becoming part of necessary communication among the students and
professionals.
 Awareness of social networking sites
From this result, it is observed that nearly 98% of the internet users are aware of
social networking sites and only 2% of them are clueless. Although the concept of
computer-based communities dates back to the early days of computer networks,
only some years after the advent of the internet online social networks have met
public and commercial in a successive manner. At the most basic level, an online
social network is an internet community where individuals interact, often through
profiles that represent their selves to others (Donath and Boyd, 2004). Social
networks have grown rapidly, and some like face book, orkut, have achieved the
mass market and penetrated in a few months since their inception, such
applications have infringed their users in different strategy to interact with more
people.

 Ads in different social networking sites

From the earlier mentioned, it is found that 45% of the users find Facebook as a
well communicated social networking sites, which promotes more brands and
advertisements, gives information about product and service which is useful for the
young user community in an interactive way to learn more about the particular
brands, 12% user suggests Twitter, please follow one pattern all here small words
has effective communication of advertisements. 28% of users find Orkut as the
second option in communicating brand advertisements.

Why I selected this topic?

I selected this topic because,
 This topic will help me to know about social media as an effective tool
for marketing.
 This will enhance my box of knowledge.
 The knowledge which I will be getting while preparing this project will
help me in future if I will be doing a startup and launching a product,
then this knowledge will help in marketing of product through social
media platform.