European Journal of Marketing
International versus Domestic Marketing: Four Conceptual Perspectives
Anne C. Perry,
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Anne C. Perry, (1990) "International versus Domestic Marketing: Four Conceptual Perspectives", European Journal of
Marketing, Vol. 24 Issue: 6, pp.41-54, https://doi.org/10.1108/03090569010141579
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(1990),"Testing the Role of Country Image in Consumer Choice Behaviour", European Journal of Marketing, Vol. 24 Iss 6 pp.
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