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Logo Usage Guidelines Internally

The document provides Diesel's logo usage guidelines. It outlines that the Diesel logo must be used properly and consistently as it represents the company, and prohibits incorrect or modified versions. The guidelines specify how the logo can be used in different formats and placements, with examples on proper sizing and positioning on layouts like A3 and A4 pages. The document also provides guidelines for using the Diesel website address in marketing materials.

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434 views16 pages

Logo Usage Guidelines Internally

The document provides Diesel's logo usage guidelines. It outlines that the Diesel logo must be used properly and consistently as it represents the company, and prohibits incorrect or modified versions. The guidelines specify how the logo can be used in different formats and placements, with examples on proper sizing and positioning on layouts like A3 and A4 pages. The document also provides guidelines for using the Diesel website address in marketing materials.

Uploaded by

TWC
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DIESEL LOGO USAGE GUIDELINES 2015

DIESEL LOGO USAGE GUIDELINES 2015


The Diesel corporate logo is the most immediate representation of our company,
our people, and our brand to the world.
It is a valuable corporate asset that must be used consistently in the proper, approved forms.

“If you need the DIESEL logo, just ask, or find it on DAM!”

DIESEL LOGO USAGE GUIDELINES 2015


DIESEL LOGO USAGE GUIDELINES 2015
index

1.0 LOGO USAGE GUIDELINES


1.1 WRONG COMPANY LOGO
1.2 CORRECT COMPANY LOGO
1.3 PERMITED USES OF THE LOGO
1.4 PROHIBITED USES OF THE LOGO
1.5 SAMPLE OF APPLICATION
1.6 PROPORTION & PLACEMENT FOR BRANDING

2.0 DIESEL.COM USAGE GUIDELINES
2.0 HOW TO USE DIESEL.COM
2.1 SAMPLE OF APPLICATION

DIESEL LOGO USAGE GUIDELINES 2015


1.0 LOGO USAGE GUIDELINES
1.1 WRONG COMPANY LOGO

Please remove and update with the current logo.

do not use!

DIESEL LOGO USAGE GUIDELINES 2015


1.0 LOGO USAGE GUIDELINES
1.2 COMPANY LOGO

The Diesel corporate logo is the most immediate representation of our company, our people, and our brand to the world.

PRINT REFERENCES:

CMYK
100%K

PANTONE
100% PROCESS BLACK

DIGITAL REFERENCES (RGB HEX VALUE):

BLACK: #000000
WHITE: # FFFFFF

DIESEL LOGO USAGE GUIDELINES 2015


1.0 LOGO USAGE GUIDELINES
1.3 PERMITTED COLOUR VARIATION OF THE LOGO

The Diesel corporate logo can be used in the negative version, white logo on black background.

PRINT REFERENCES:

CMYK
100%K

PANTONE
100% PROCESS BLACK

DIGITAL REFERENCES (RGB HEX VALUE):

BLACK: #000000
WHITE: # FFFFFF

DIESEL LOGO USAGE GUIDELINES 2015


1.0 LOGO USAGE GUIDELINES
1.4 PROHIBITED USES OF THE LOGO

No old colour combinations

No old colour combinations

Do not redesign or create variations of the logo

DIESEL LOGO USAGE GUIDELINES 2015


1.0 LOGO USAGE GUIDELINES
1.5 SAMPLE OF ADV APPLICATION

The Diesel corporate logo must be 1/7 of the long side of an A3 landscape crop and placed in the bottom right side

A3 LANDSCAPE CROP

1/7 1/7 1/7 1/7 1/7 1/7


1/7

DIESEL LOGO USAGE GUIDELINES 2015


1.0 LOGO USAGE GUIDELINES
1.6 PROPORTION & PLACEMENT FOR BRANDING

The Diesel corporate logo must be 2/4 of the short side of an A4 and placed in the center.

A4 PORTRAIT

1/4 1/4

1/4 1/4

DIESEL LOGO USAGE GUIDELINES 2015


1.0 LOGO USAGE GUIDELINES
1.6 PROPORTION & PLACEMENT FOR BRANDING

The Diesel corporate logo must be 4/10 of the long side of an A3 and placed in the center.

A3 LANDSCAPE

1/10 1/10 1/10 1/10 1/10 1/10

1/10 1/10 1/10 1/10

DIESEL LOGO USAGE GUIDELINES 2015


1.0 LOGO USAGE GUIDELINES
1.7 HOW TO USE DIESEL.COM

The diesel.com can be placed vertically or horizontally depending on the placement on the image and the surrounding white space.
You must also consider the positioning of the campaign copy and the Diesel branding.
Ensure the balance of these three elements on the total layout.

diesel.com

TECHNICAL DETAILS

FONT: helvetica regular

SIZE: 8 pt

DIESEL LOGO USAGE GUIDELINES 2015


1.0 LOGO USAGE GUIDELINES
1.7 HOW TO USE DIESEL.COM

A3 LANDSCAPE CROP

In this layout the diesel.com font size is 8 pt.

DIESEL LOGO USAGE GUIDELINES 2015


THESE ARE THE GUIDELINES.

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