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Layne Litsinger 2020

Layne Litsinger is a public relations professional with experience in media relations, social media management, and journalism. She holds an M.S. in Communication from Drexel University and a B.A. in multiplatform journalism from the University of Maryland. She has worked as an account executive and intern at two public relations firms. Her experience also includes sports writing, broadcasting, and coaching field hockey.

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66 views3 pages

Layne Litsinger 2020

Layne Litsinger is a public relations professional with experience in media relations, social media management, and journalism. She holds an M.S. in Communication from Drexel University and a B.A. in multiplatform journalism from the University of Maryland. She has worked as an account executive and intern at two public relations firms. Her experience also includes sports writing, broadcasting, and coaching field hockey.

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Layne Litsinger

[email protected]
(410) 916-1035
Hard-working, dedicated and versatile public relations professional.

Education

Drexel University M.S. December 2019


Philadelphia, Pa.
 M.S. in Communication with a focus in Public Communication
 Dean’s Fellow Scholarship
 Dean’s List 2018, 2019; Cumulative GPA 3.97

University of Maryland, College Park B.A. May 2018


College Park, Md.
 Philip Merrill College of Journalism. B.A. in multiplatform journalism
 French Studies minor
 Dean’s List 2015, 2016, 2017; Cumulative GPA 3.2; Major GPA 3.68

NCAA Division 1A Five-Year Student Athlete, Field Hockey


 2018, 2019 CAA Commissioner’s Academic Honor Roll
 NFHCA DI National Academic Squad
 4 x Scholar Athlete; All-Academic Big Ten
 3 Time Big Ten Regular Season Champion; 2016 Big Ten Tournament Champion
 2017 NCAA Tournament Finalist

Public Relations Experience

Account Executive, Brian Communications June 2019-Present


Philadelphia, Pa.
 Assist with media relations and earned and owned public relations placements such as media
lists, draft pitches, outreach, interview preparation.
 Review and assist oversight with agency’s day-to-day social channels.
 Help organize and run agency’s college internship program.
Assistant Account Executive
 Assist with four clients in the consumer, construction, healthcare and education industries
 Assist with media relations and earned and owned public relations placements such as media lists, draft
pitches, outreach, interview preparation.
 Plan and manage day-to-day social media accounts of Brian Communications (Twitter, LinkedIn and
Instagram), and pull monthly analytics through Hootsuite and the Brian Communications social channels.

Public Relations Intern, Brian Communications January- May 2019


Conshohocken, Pa.
 Media relations – drafted and sent pitches, media list creation, backgrounders
 Assisted with clients in the consumer and construction industries

Public Relations Intern, imre May-August 2018


Sparks, Md.
 Worked with consumer, sports and financial services clients
 Performed social tracking, created media lists, edited press releases, and wrote media pitches

Journalism Experience

Broadcast Commentator, Drexel Athletics, DragonsTV August 2019- present


Philadelphia, Pa.
 Commentate live and individually for the Varsity Field Hockey program
 Provide play-by-play, color commentary and additional field hockey insight

Social & Multiplatform Reporter, Capital News Service January- April 2018
Annapolis, Md.
 Covered General Assembly and state legislation in Annapolis, Md.
 Wrote 5 articles shared on the Associated Press newswire, picked up by larger outlets including
The Washington Post and Los Angeles Times

Intern, Greenbelt News Review May- August 2017


Greenbelt, Md.
 Staff writer, reporter that published 3 articles about community news and events
 Assisted as a copy editor and organizer of newspaper collections

Staff Writer, Pulsefeedz May 2016- May 2017


College Park, Md.
 Covered news and entertainment on and around campus

Sports Writer, WMUC August 2014-May 2015


College Park, Md.
 Covered Women’s Lacrosse and Field Hockey; wrote recaps and blog from on-the-road experiences

Additional Work Experience

Marketing Intern, SC&H Group May-August 2016


Sparks, Md.
 Helped audit and write for website
 Developed one white paper with team members

Social Media Manager, WILD (Women in Leadership Development) May 2017-August 2017
College Park, Md.
 Helped in creation of social media pages for group
 Brainstormed ideas for media attention, and how to get more athletes involved

Field Hockey Camp Coach, University of Maryland, College Park August 2014- August 2017
College Park, Md.
 Coached different teams of high school players
 Ran drills and taught field hockey skills

Field Hockey Club Coach, Washington Wolves Club August 2014-May 2015
College Park, Md.
 Trained 30 U-16 players
 Planned and ran drills to enhance player individual skill

Skills

 Team Dynamics (NCAA) – Work rate, Conflict Analysis and Resolution, Time Management
 Media Relations – Drafting press releases, media list creation, press release writing, pitching
 Research on industry trends, social media, background
 Event Planning and Editorial Calendars
 Public Relations tools – Cision, Meltwater, TalkWalker, TVEyes, HARO, Asana, Basecamp,
 Social Media Channels – Instagram, Facebook, Snapchat, Twitter, Pinterest, LinkedIn, YouTube
 News Writing, Copy Editing, Reporting, Photography, some Videography, Byline and Blog writing
Layne Litsinger
[email protected]
(410) 916-1035
Hard-working, dedicated and versatile public relations professional.

 Multimedia Layout, Visual Media, Interactive Web Design and Development, Microsoft Programs
 Adobe Premiere (InDesign, Photoshop, Premiere Pro)
 Journalism Ethics and Law, Public Communication Ethics
 Hootsuite Social Media Marketing Certification (August 2019)
 Mailchimp, Google Ads, Google Analytics

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