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Shaheena Hafeez S19MSMS011 HR Communication Strategy of Zong Internal Communication

Zong uses various internal and external communication methods. For internal communication, Zong relies on methods like intranet websites, newsletters, emails, meetings, and message boards to inform employees and encourage participation. Communication typically flows from top to bottom but allows for bottom-up feedback. Externally, Zong communicates through letters, advertisements, leaflets, and videoconferencing to provide information to customers, promote the company, and handle inquiries. Effective communication is important for both employees and organizational success.

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113 views5 pages

Shaheena Hafeez S19MSMS011 HR Communication Strategy of Zong Internal Communication

Zong uses various internal and external communication methods. For internal communication, Zong relies on methods like intranet websites, newsletters, emails, meetings, and message boards to inform employees and encourage participation. Communication typically flows from top to bottom but allows for bottom-up feedback. Externally, Zong communicates through letters, advertisements, leaflets, and videoconferencing to provide information to customers, promote the company, and handle inquiries. Effective communication is important for both employees and organizational success.

Uploaded by

Shaheena Sana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SHAHEENA HAFEEZ

S19MSMS011

HR COMMUNICATION STRATEGY OF ZONG

INTERNAL COMMUNICATION

Internal communication may be defined as an exchange of facts ideas, opinions that


individuals or departments of an organization relating to purely inside matters. Information
transmission of various pieces concerning what happens within an organization rather than its
relationship with the others outside an organization. This implies the concept of internal
communication. Thus internal or inside communication is concerned which implies
transmission and reception of information clearly, accurately and speedily. The internal
communication system of the ZONG is very effective. Because it is a communication of
indoor management. The outside people or external to the organization are not concerned
with it. In corporate management there is Doctrine of Indoor Management. This allows all
those external parties who deal with the company to assume that the employees of the
company have observed the provisions of articles in the management of affairs and
communication. In other words, they are not bound to enquire into the regularity of internal
matters. An outsider or external is not expected to see that the company carries out its internal
affairs of management.

Aims of Internal Business Communication of ZONG

In ZONG communication is normally done through top to bottom as the planning is done by
higher management. But if someone has any kind of issues then bottom up communication is
also allowed. Also for sales force the communication is normally bottom up. The sales force
will communicate certain issues to the management which will then be discussed by higher
management. Internal communication involves the communication that exists within a
company and can take many forms. Key to the success of an organization is communication
from within. In order to effectively engage in two-way symmetrical communication, (the goal
of public relations practitioners), communication is essential internally. Adaptability to
changes that occur external from an organization stems from knowingness of efficient usage
of communication internally. Internal communications departments have broken away from
HR since the 80s and 90s and now report directly to senior management in most
organizations. In some organizations where internal communication has not been established
as a separate communications function, it may be coordinated by Human Resources,
Marketing and PR departments. In ZONG internal communications helps employees to
understand the organization’s vision, values and culture. It may involve staff members in
issues that affect working life and keeps staff informed on important decisions taken by
management.

Excellent internal communications cannot simply be implemented and left alone; the process
must be ever-changing and adaptable for success. While more and more organizations begin
to spend more time identifying special interest groups within their own walls, internal
communications methods are becoming increasingly diverse to match the varying needs of
each organizations' internal staff and stakeholders. ZONG is giving special attention to the
internal communication. The way messages are presented can have a negative or positive
impact upon the reader, regardless of the core content of the message. While this could be
condemned as spin, organizations who strive to practice excellent public relations will avoid
manipulative and ambiguous messages as they destroy trust in the organization. The most
effective way is to find a balance between being "his Master's voice" and representing
employees' interests. Internal communication should be: Transparent and timely (when
details have been confirmed and approved, messages should be presented to employees
before any external public) Clear Concise Informative Independent Relevant Compelling

Internal communications values of ZONG such as: Openness (similar to the ideal
"transparency" public relations practitioners should strive for) Honesty (essential for any
organization) Two-way symmetrical communication (this entails sending and receiving
information, feedback, and engaging in a two-way conversation)

Internal Communications System in ZONG

An internal communications system can become a moderator of interaction between official


organizational representatives and employees. The internal communications system should be
responsible for developing and maintaining a number of channels that allow effective
communication to take place. The ZONG internal communication System include the
following pattern.

 Intranet Web Site An informal session where employees can listen to and talk with
the organizational representative such as a managing director, such as a Town
Meeting
 Conference calls
 Internal newsletters/ brochures/ other printed, tangible materials
 E-mail Message boards Personal or group meetings
 Virtual meetings

Internal Communication Pattern in ZONG

The main objectives for internal communication

To pass on or transmit instructions or requests along the lines of command, for example from
marketing director to sales manager to floor staff. To inform staff on new policies,
arrangements, developments, processes etc. To request information from any employee in the
company to assist in making decisions for the company or provide feedback after analysing
situations. To encourage or reassure staff in certain circumstances and to persuade and
motivate them to work as individuals and as part of a team. To provide confirmations,
responses and information upwards. To pass on suggestions, ideas and developments along
the chain of command.

EXTERNAL COMMUNICATION

Any communication to or from outside the organisation can be defined as external


communication. There is no denying the fact that every organisation irrespective of its nature
of functioning has to have communication links or network outside the organisation or
outside the organisation structure. The bigger the enterprise is the more elaborate the external
communication system must be the such organization, the greater is the likelihood of
expensive and time wasting, 'mistakes called through lack of external' communication. It
would not be out of way to emphasise that the above channels of communication work within
the organisation. But in real world situation, every organisation is also linked with the outside
parties in the form of suppliers, customers, government, departments, financial institutions,
holding and, subsidiary company’s creditors, debenture holders, registrar of companies and
other body corporates etc. Under all circumstances, it should be kept in mind that for the
effective running of the organisation an uninterrupted communication channel external the
organisation be maintained to keep the organisation alive and active.

The Purpose of External Business Communication

There are many different ways of external communication. This includes letters, annual
reports, forms, newsletters, advertisements, etc. The purpose and objectives of external
communication is to:

1. Provide information to consumers about products and services to do with the


organisation.

2. Promote the organisation.

3. Handle enquiries about the organisation and its products and services.

4. Advertise the organisation.

5. To deal with government and other agencies

Method of external Communication of ZONG

These following method which is used by the ZONG in its external Communication.

Telex and Teletext for Business Communication A method of electronic external


communication would be the telex system. It has features which are a lot similar to the fax
e.g, message receivers are contacted over the telephone wire and a „ready to receive‟
confirmation known as an „answer back code‟ is confirmed by the receiving tele printer.
Both fax and telex machines have a combined and linked system to tell one another that they
are ready to communicate. Telex has various fax type facilities such as redialling busy
numbers, logging and reporting on calls and sending telexes to multiple recipients. Users of
telex machines can have either a dedicated telex terminal or a telex facility into a networked
computer terminal. advantage for now is that there are lots of telex machine users throughout
the world, although the fax is a high competitor.

Leaflets can also be an important method of external communication because they can
advertise the organisation and show the public in not too detailed written communication,
what the business is about.
Feedback can be given, if the sales of the business increase because the message in the leaflet
was sent received.

Videoconferencing for Business Communication in zong

ZONG is also using video conferencing for External communication. With


Videoconferencing is an interactive tool that uses video, computing and communication
technologies to allow people in different locations to meet face to face and perform most of
the same meeting activities they would perform if all the participants were in the same room.

CONCLUSION

After analysis the ZONG I have figured out that when effective communication is in place in
an organization it is evident that both individuals and organizations can reap benefits. Aspects
of communication such as information distribution, information context, feedback and
motivation are important to employees and managers alike as they contribute to effective
communication and ultimately the success of the organization and the individual. The
business communication plays an important role in business success. Its the need of the day.
without it the organizational success is difficult.

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