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Modern Day Black Hat SEO The Introduction: by Charles Floate

The document introduces a series that will explore modern black hat SEO techniques through various case studies and experiments. It discusses that black hat SEO is still effective despite Google's attempts to curb it. The series will cover topics like how algorithms like Panda and Penguin have been less effective than claimed, link building recommendations, case studies on using SAPE and GSA links, and how to future-proof sites from algorithm updates through negative SEO against specific sites. It aims to provide practical guidance based on research into black hat techniques.

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joed74
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425 views2 pages

Modern Day Black Hat SEO The Introduction: by Charles Floate

The document introduces a series that will explore modern black hat SEO techniques through various case studies and experiments. It discusses that black hat SEO is still effective despite Google's attempts to curb it. The series will cover topics like how algorithms like Panda and Penguin have been less effective than claimed, link building recommendations, case studies on using SAPE and GSA links, and how to future-proof sites from algorithm updates through negative SEO against specific sites. It aims to provide practical guidance based on research into black hat techniques.

Uploaded by

joed74
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Modern Day Black Hat SEO

The Introduction
By Charles Floate
Over the years, Google has very cleverly made it seem more and more that those who
choose to do black hat SEO will inevitably face Google’s wrath, and it is almost to the point
that it is pointless to ever try or learn about black hat.
Now that sentence has a very important word in it… Seem.
The very real reality is that black hat is still alive and kicking in almost every major SERP you
check today. Yes, there may be any number of case studies of people getting their sites hit,
but most of those can be down to lack of knowledge and human error.
In this series, I’ll be running you through my own findings based on patents, case studies
and experiments we’ve been trawling through for the past 6 months – In preparation for the
Chiang Mai SEO Conference.
At first, I thought I’d just be releasing the contents of these findings to the members of the
conference. However, I thought as it is in a location some may not be able to easily get to,
that I’d release it in the form of a mini eBook series for y’all to enjoy.
Here’s a quick break down of each section of this series, so you can easily skip to the bits
you’re most interested in. Don’t worry, this series doesn’t HAVE to be read in sequential
order... Though I’d appreciate it if you went through the entirety of my findings.

Sections
Note that some of the sections in this series are smaller than others and it will take
significantly less/more time to get through each section.
Panda – Proof Google Is Lying To You (With Case Study)
In this section we explore “rolling” Panda as Google call it, and how effective Panda is at
being a spammy content fighting algorithm. Spoiler, it’s not that effective.
Black Hat Is Harder (And Easier) Than Ever Before
I’ll be exploring the changes that have happened to Black Hat SEO over the years and which
parts have gotten harder and easier than ever before.

The Truth About Penguin


Going into detail about research we found about the Penguin algorithm, and specifically the
singular patent we could find related to it after searching through literally hundreds of
patents between us.
My Link Building Recommendations & Advice
Now that we’ve covered a ton of theory, it’s time to get into what I actually recommend
doing when building links.
SAPE Tier 2 Experiment – SAPE Is Still Viable!
I’ll be showing you a specific case study in which I rank a site using SAPE links at the tier 2 for
a very competitive keyword, with less than $20 a month spend on links.
GSA Is Still Viable
This one may surprise you, but GSA (used in the correct manner) is still viable to this day. I’ll
be running you through an experiment where I ranked for a fairly competitive keyword on
Page 2, with a very small budget.
Future Proofing
Something most black hats tend to not even think about. Modern day black hat SEO isn’t
about the old school techniques of churn and burn, and I’ll be showing you exactly how to
protect your sites from the future.
Negative SEO
Though I do not endorse using negative SEO in a non-specific manner, I will be showing you
specific cases of exactly how to use it vs specific types of sites that is extremely effective.

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