Modern Day Black Hat SEO The Introduction: by Charles Floate
Modern Day Black Hat SEO The Introduction: by Charles Floate
The Introduction
By Charles Floate
Over the years, Google has very cleverly made it seem more and more that those who
choose to do black hat SEO will inevitably face Google’s wrath, and it is almost to the point
that it is pointless to ever try or learn about black hat.
Now that sentence has a very important word in it… Seem.
The very real reality is that black hat is still alive and kicking in almost every major SERP you
check today. Yes, there may be any number of case studies of people getting their sites hit,
but most of those can be down to lack of knowledge and human error.
In this series, I’ll be running you through my own findings based on patents, case studies
and experiments we’ve been trawling through for the past 6 months – In preparation for the
Chiang Mai SEO Conference.
At first, I thought I’d just be releasing the contents of these findings to the members of the
conference. However, I thought as it is in a location some may not be able to easily get to,
that I’d release it in the form of a mini eBook series for y’all to enjoy.
Here’s a quick break down of each section of this series, so you can easily skip to the bits
you’re most interested in. Don’t worry, this series doesn’t HAVE to be read in sequential
order... Though I’d appreciate it if you went through the entirety of my findings.
Sections
Note that some of the sections in this series are smaller than others and it will take
significantly less/more time to get through each section.
Panda – Proof Google Is Lying To You (With Case Study)
In this section we explore “rolling” Panda as Google call it, and how effective Panda is at
being a spammy content fighting algorithm. Spoiler, it’s not that effective.
Black Hat Is Harder (And Easier) Than Ever Before
I’ll be exploring the changes that have happened to Black Hat SEO over the years and which
parts have gotten harder and easier than ever before.