Questionnaire
Dear respondents,
I am pursuing my Post Graduation from FMS-IRM, Jaipur and this questionnaire is part of my research
study which will be used to collect information about “A Study to know about customer’s perception &
awareness regarding products & services offered by Bonanza portfolio ltd.” All responses will be kept
confidential and will be used for academic purpose only. Kindly provide us with the following information.
Objectives of the study
To know the customer’s perception about product & services offered by Bonanza portfolio ltd.
To know about the customer’s awareness towards the product and services provided by
Bonanza portfolio ltd.
PART A- DEMOGRAPHIC INFORMATION:
Name: __________________________________________
Gender: Male Female
Marital Status: Married Not Married
Contact no.: __________________________________________
Location: ___________________________________________
Age Group: 18-25 26-35 36-45 46-55 above55 “
Educational Qualification: 10th 12th Graduated “ Post Graduated “
Occupation:
Govt. Employee
Professional
Pvt. Firm Employee
Self Employed
Business Person
Agriculturist
Others (please mention) ________________
Marital Status:
Married
Unmarried
Your annual income is in the range of?
Below Rs. 2.5 lakh
Between 2.5 lakh to 5 lakh
More Than 5 lakh
Part B- Marketing Information
1) How did you know about Bonanza Portfolio ltd.?
Friend
Website
Newspaper
Other (Specify)_________
2) How long have you been a customer of Bonanza?
0-2 years
3-5 years
5-10 years
more than 10 years
3) In which from the following product you have invested your money?
Mutual Fund
Equity market
Insurance
Other __________
4) What is your preferred mode of investment?
Offline
Online
5) Which from the following products & services you are aware that provided by Bonanza?
Brokerage Services
Wealth Management
Custody Services
Asset Management
Real estate broking
6) Do you know about mobile applications provided by Bonanza?
Bonanza E-Wealth
Bonanza- Wave
Policy Bonanza
7) What are the factors you give priority while investing in Bonanza?
Safety
Liquidity
Less Risk
8) How well does a product that provided by Bonanza meet your needs?
Highly
Moderate
Low
9) Choose from the below mentioned services you know provided by Bonanza portfolio ltd?
Tax Planning
Business Planning
Asset Protection
Equity Advisory
Investment Planning
Retirement Planning
Estate Planning
Insurance Planning
10) Rate the best Investment instrument according to you of bonanza portfolio ltd.?
1 2 3 4 5
Equity market
Fixed Deposit
Commodity market
Insurance
Mutual fund
11) What made you choose bonanza?
Quality of Service
Good Interaction with broker
Profitable Deal
All of the above
12) What do you like most about products/services of Bonanza?
Product Customization
Easy Evaluation
After Sale Service
Goal Oriented
Others (please mention)
13) What do you like least about product/services of Bonanza?
Product Customization
Easy Evaluation
After Sale Service
Goal Oriented
Others
14) How do you get updates about product/service of Bonanza?
Employee of Bonanza
Broker
News
Internet
Other
15) How is the company doing in comparison to its competitors such as karvy, Sherkhan?
Best Performance
Average Performance
Similar Performance
Poor Performance
16) How likely are you to recommend the company to your friends/ relatives?
Most Recommend
Avg. Recommend
Least Recommend
Not Recommend
17) Do you have any suggestion to improve the services of Bonanza?
Yes
No
If yes (please mention) ______________________
Thank You
