UNIVERSITI KUALA LUMPUR

BUSINESS SCHOOL

FINAL EXAMINATION ASSESSMENT

JAN 2020 SEMESTER

STUDENT NAME : MOHD AIDIL AZRIL BIN AZMI

STUDENT ID NUMBER : 62216219442

COURSE CODE/NAME : EFB 30503/ RESORT AND THEME PARK PLANNING

PROGRAMME NAME : BACHELOR

TIME/DATE : 8AM 3rd JUNE 2020 TILL 8AM 5th JUNE 2020

INSTRUCTIONS TO CANDIDATES

1. Please CAREFULLY read the instructions given in the question paper.

2. Answer ALL questions.

3. Please write your answers in this question paper and save it as PDF document.

4. Submit your answer (PDF document) via VLE column provided.

5. All questions must be answered in English (any other language is not allowed).

6. Avoid plagiarism. Otherwise your answer will not be considered as your own work and
will not be graded.

THERE ARE THREE (3) PAGES OF QUESTIONS, INCLUDING THIS PAGE.

 Malaysia's theme park
industry severely hit by
Covid-19
Vasantha Ganesan 20/2/2020

© Provided by The Edge

KUALA LUMPUR (Feb 20): Malaysia's theme parks and attractions are one of the
worst-hit leisure segments as both domestic and foreign tourists shy away from
crowded places for fear of contracting the deadly coronavirus.

Malaysian Association of Amusement Theme Park & Family Attractions (MAATFA)

president Tan Sri Richard Koh told theedgemarkets.com that visitorship in January,
post-Chinese New Year, dropped 38%, and that in the first 20 days of February,
patronage tumbled by a staggering 80%.

As a result, Koh expects the industry, of which all categories of attractions have been
affected "... especially waterparks and family entertainment centres and playland," to
take between six and nine months to recover.

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Theme parks, amusement parks and attractions located in Kuala Lumpur, Johor,
Sabah, Sarawak and Melaka have been worse hit, he said.

Whether indoor or outdoor, the parks have not been spared. As a result, all F&B and
retail businesses are also suffering.

Some of Malaysia's popular water parks include Sunway Lagoon, Lost World of
Tambun, Legoland Water Park and Adventure Waterpark Desaru Coast.

Listed companies with theme parks and attraction components include Sunway Bhd,
Sentoria Group Bhd and I-Bhd.

To date, Malaysia has confirmed 22 cases of Covid-19.

In China, where the number of confirmed cases has surpassed 74,000 and the virus
has claimed over 2,000 lives, Disneyland has shut its theme parks in Shanghai and
Hong Kong indefinitely.

Question 1:

Malaysia's theme parks and attractions are one of the worst-hit leisure segments as
both domestic and foreign tourists shy away from crowded places for fear of
contracting the deadly coronavirus. Briefly discuss with example the 5 kinds of
attraction that to be found at theme park today. (10m)

Answers :

In Malaysia there are many theme park and amusement park.Sunway lagoon , lost
world tambun , escape theme park , Berjaya Times Square Indoor theme park and
legoland theme park.All this theme park have many various attraction that can attract
people to come play and have fun with their family.For example , Sunway lagoon in
Malaysia is one of the best theme park in Malaysia.They provide many attraction which
known as Malaysia multi park destination.Sunway lagoon We are the one-stop place
for fun over 90 attractions spread across 88 acres , Sunway lagoon provide ultimate
theme park in 6 adventure zone which is water park , amusement park . wildlife park ,
extreme park , scream park & Nickelodeon Lost lagoon.For the major attraction at
sunway lagoon water park is surf beach. Sunway Lagoon’s Surf Beach is a man made
wonder right here in the city where holiday makers all around the world come for a fun
filled day in the sun.

Next for second best theme park in Malaysia for me is Escape park in Penang
Island.Escape Park penang was a one theme park with known as Eco Theme Park in
Malaysia.Escape park is the best attraction with exciting ride and game hosted in
natural environment the visitor experiences low tech, high fun. escape demonstrates
there’s no age limit to having fun as the rides and games are designed for a wide
range of age groups, abilities, and energy levels.For the major attraction that attract
people come to play at their theme park was the longest tube water slide which cover
about 1,111mm long tube water slide.When you ride this Longest tube water slide you

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will see and perceive the rainforest differently, molding a new perspective towards
nature in their minds. This way, they will appreciate nature more. 'If we want people to
protect nature, they must first fall in love with it.' .This Longest tube water slide has
been crowned as Guiness World Book Of Record. In the otherhand ,Legoland in
Malaysia also one of the theme park that have their theme to attract people .
LEGOLAND Malaysia is theme park where, the first in Asia, is located in Nusajaya,
Johor. Its Situated on 76 acres of land, the park is the sixth such park to open in the
world. LEGOLAND is built with over 40 interactive rides, shows and attractions. One
of the main attractions here is Miniland. More than 30 million LEGO bricks were used
in the building of the various monuments here including the Petronas Twin Towers,
The Merlion Statue, Taj Mahal and others.

Futhermore , the fourth theme park that I know best I Malaysia is Berjaya times
square indoor theme park . Berjaya times square indoor theme park is located in 5th
floor of Berjaya times square at Kuala Lumpur.Its Known as the largest indoor theme
park in Malaysia.Berjaya Times Square indoor theme Park has been crowned in
Malaysia Books Of Record as Largest Indoor Theme Park.The major attraction is
Supersonic Odyssey roller coaster. It is Asia-Pacific's longest multiple-inverted roller
coaster that is 800 meters long and runs at a top speed of 80KM/H many people come
to try this roller coaster i also have ride it. I can assure you your adrenalin will still be
pumping for a while after going through that ride.Last but not least , the best theme
park in Malaysia is Lost World Of Tambun(LWOT).LWOT is a subsidiary of sunway
group which same as sunway lagoon.There many attraction at there which is lost world
water park , lost world tin valley , lost world night park , lost world tiger valley , lost
world adventure park and lost world petting zoo. The major attraction at there is Lost
world tiger valley.Lost world tiger valley is a activities with the Siberian tigers.In tigers
valley you can you can approach and hold this tiger closely.The tigers has been
tarnished by a trainer to get intouch with the visitor.Only Lost world of tambun has this
tiger valley in theme park in malaysia.

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Question 2:

As a result, Koh expects the industry, of which all categories of attractions have been
affected "... especially waterparks and family entertainment centres and playland," to
take between six and nine months to recover. A good maintenance system, in terms
of response capacity and flexibility, has however immediate effects on customer
satisfaction and revenue, thus with proper implementation, parks usually have specific
maintenance divisions. Briefly Discuss with example. (18m)

Answers

COVID-19, which is now hitting the country and the world, has had a negative impact
on the country's tourism industry. When this industry is affected, the country economy
is also receiving a directly impact and also affect the income of the players in the
tourism industry. The Malaysian Theme Parks and Family Entertainment Association
(MAATFA) revealed that the sector suffered losses of RM40 million during January
and February due to the lack of visitors due to the COVID-19 pandemic. The effects
of the Covid-19 outbreak may include the temporary suspension of large public
gatherings, recreational place such as waterparks and family entertainment centres
and playland. Despite the closure of amenities and recreation areas but people still
can-do daily walking and recreational activities. Agencies should be adjusted in order
to accommodate for public use that can be accepted by the health authorities.
Agencies need to be prepared for unexpected or unplanned public use, as was the
case during the previous government shutdown because this was a situation that had
never happened before. Besides, the affected industry takes time between six and
nine months to recover. They need to make sure the maintenance system was in good
condition, in terms of response capacity and flexibility. Parks usually have specific
maintenance divisions.

The primary goal of the Park Maintenance Division is to provide safe and clean
facilities while protecting the natural and cultural resources of each facility. Goals and
objectives are accomplished through the maintenance of parks and facilities by
reliable and well-trained staff. Duties and responsibilities of Park maintenance division
is to maintains all park facilities including the Playground equipment, Recreational
fields, Walking path, Interpretive signage, on-site parking and etc.For the first main
maintenance department is Depatment health in theme park.This department must
always carry out health checks on workers and theme park areas. This will ensure that
the health of the theme park does not have any contagious diseases that will allow
workers and visitors to develop dangerous diseases.Next is department maintenance
of landscape. The division needs to make sure that the landscape of the theme park
is not as bad as the trees are not dead, the flowers are not withered and so on so that
the theme parks are in good condition even when no visitors are coming.We know that
in this pandemic covid-19 there are no tourist come but they need to sustain the area
to avoid damage and make the company more vulnerable to the landscape

Next the division department in theme park is division of grounda and water
game department such as roller coaster, pirates revenge , pedestrian suspension
bridge,vuvuzela , Colorado splash and other else. before the health issue arise the

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theme park was always open and used by everyone due to this problem the game was
no longer used but the maintenance of the section had to run so that the game was
not damaged. For the water-based part of the game it is necessary to do a check in
the pool, sliding water and others have no moss or cracking effect on the part of the
pool and sliding.Lastly what I know the division in theme park is building maintenance
or engineering maintenance. Building maintenance includes cleaning common areas,
removing trash regularly, and repairing items that are broken. It can involve inspecting,
repairing, and maintaining electrical systems, heating and air conditioning systems,
and other utility services.This divison help the theme park to manage and maintain the
building at theme park.

The conclusion is maintenance in theme park are very need because

managment maintenance in theme parks is important because they are one of the
parts that can help the theme parks continue to suffer losses and defects in theme
parks in the absence of visitors.The theme park in this world desperatly need this
division to maintain the theme can progress smoothly without any problems.

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Question 3:

Recommend four strategies for theme park business growth due to Covid-19 issues
arise. Briefly Discuss with example. (12m)

Nowdays the world is experiencing a covid outbreak 19 which has spread throughout
the world many activities in the world has been stop include all the theme park in the
world.Theme Park in malaysia has lost about 40 millions for each theme park in
malaysia. After the end of this pandemic the theme park authority or management
should think of a strategy to restore the business growth to theme park.
In addition, the government and NGOs such as the Malaysian Theme Park and Family
Entertainment Center (MATFAA) should also help the theme parks rebuild their
business after suffering tens of millions of dollars after the covid-19 pandemic. We
know that the tourism sector is unlikely to have overseas tourist to come to Malaysia
in 2021 so the theme parks have to think about ways to re-finance the theme park.

There are many strategies that theme park should do to attract back customer
to come and have fun at their place.For the first strategy that theme park should do
when a tourism sector such as a theme park is allowed to operate according to the
standard of operation given by the government is crazy package that can attract local
tourist to come and have fun.For the good example , they have to do a low ticket price
and offer a cheap package. This way can make local tourists come to play after the
absence of foreign tourists. This will also help the theme owners recover from the loss
without any tourists coming.Next for the second strategy to improve back their
business is by tightening the safety and health system at the theme park.For example
, the management should have tunnel sanitation and check the health of tourists
before entering the theme park area. In addition, the theme parks have to regularly
sanitize each area within the theme park and require visitor to follow the Standars Of
Procuder such as social distancing and wear a face mask when they in the theme
park.
Other than that, management of theme park should offer a best price for
membership to the local people.This way can make visitor always come to their theme
park.In example the theme park will not have any visitors because they have
purchased a membership pass to attend the theme park regularly.For the last strategy
that theme park should do is Talk to the government to help the theme parks like MICE
or family day at the theme park.This can help theme park to growth their business well
after the covid-19.

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 END OF EXAMINATION PAPER

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