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Competitor Analysis: Vans Converse Nike Flippers

This document analyzes competitors in the casual sneakers market. The main competitors are Vans, Converse, and Nike, which offer high quality casual sneakers. Vans targets the skateboarding community with durable, stylish sneakers and has effective marketing. Converse focuses on its classic style at a cheaper price point and the fashion community. Nike targets the casual sports market with sporty shoes that also have style. Flip-flops are listed as a substitute product that is affordable but expensive for a slipper. All competitors source from the United States and respond well to customer preferences except for Nike, which has medium response.

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51 views2 pages

Competitor Analysis: Vans Converse Nike Flippers

This document analyzes competitors in the casual sneakers market. The main competitors are Vans, Converse, and Nike, which offer high quality casual sneakers. Vans targets the skateboarding community with durable, stylish sneakers and has effective marketing. Converse focuses on its classic style at a cheaper price point and the fashion community. Nike targets the casual sports market with sporty shoes that also have style. Flip-flops are listed as a substitute product that is affordable but expensive for a slipper. All competitors source from the United States and respond well to customer preferences except for Nike, which has medium response.

Uploaded by

nhdst4
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Vans Converse Nike Flippers

Competitors Product Selected Direct Competition Secondary Competition Substitute Competition


Product Casual Sneakers Casual Sneakers Sport Sneakers Slippers
Quality High Quality High Quality High Quality High Quality
Features Like Have a lot of design choices Classic Design Sleek Design Simple Design
Features Hate Expensive Few designs only and low Have a lot of piracy Pricey for slippers
quality
Suppliers United States United States United States United States
Respond to customer preference Excellent Response Excellent Response Medium Response Low Response
Reason to Buy Versatile with trend Classic style and cheaper Sport shoes with style Quality and simple slippers
How is their price Very Expensive Expensive Expensive Expensive but affordable
prices vary for channel partners -skateboards community -fashion community -casual sport community -normal community
and customers -durable sneakers with style - -find good design and
-marketing is always quality slippers
updated and eye-catching -stores that easy to finds in
-suitable for local design mall
their discount policy
estimate their cost structure
competitors’ websites, product
documents, brochures and
catalogues
Follow them on social media
and visit them at trade shows

COMPETITOR ANALYSIS
NURUL HIDAYAH BINTI NORHAMIDI | 1612942 | CCEN3402 SEC 1
Vans Converse Nike Flippers
their target markets
their unique selling proposition
Talk to customers, suppliers and
distributors to get their views
What are their opinions about
their products, sales and
marketing strategies and
customer service
What do they know about your
competitors
SWOT
location? Visibility? The quality
of their staff? Are their prices
too high? Or does their product
lack a key feature that’s
demanded by your target
customers?
competitive advantage untuk
ubah

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