ASSIGNMENT NO 1

BIG DATA
AND
BUSINESS ANALYTICS

Submitted by: Submitted to:

Gopikrishna R Dr. Praveena K
FM-1737 Asst. Professor
MBA 17 B MBA Dept.

Date of Submission: 20th July, 2020

SCMS School of Technology and Management

Aluva
 OBJECTIVES OF ASSIGNMENT: -
• List and explain the various applications of analytics in different
industries
• Give suitable examples used by different companies within the
industries
APPLICATION OF ANALYTICS IN DIFFERENT INDUSTRY

1. APPLICATION IN SPORTS INDUSTRY

Sports industry is that kind of industry which is going at a very fast rate every year. For
such a rapidly growing industry the use of big data analytics is necessary to understand
the performance of the team and the individual. New technologies are being
integrated into various teams and sports throughout the world to attain that
competitive edge which puts them a step ahead of the competitors. Some of the
technologies incorporated with big data analytics which are used in sports are:
• Camera Sensors:
This technology is used by many football teams on the pitch in various leagues
like Serie A, La Liga, English Premier League, Ligue 1, Bundesliga etc. to
understand the behaviour of the players on the field. The data that is collected
from these sensors can be used by the managers and other team authorities
to analyse how each of the player interacts with each other and also among
each other. Analysing this data can help to improve the accuracy and the
overall performance of the team and also the players can assess themselves
through this data and spend more training hours to better their skills. In case
of a bad game the players can go back and check the available statistics
obtained through these analytics to know what went wrong and where it went
wrong.
• Wearable Technology: -
Wearable technologies are those kinds of technologies which can be adapted
quickly and can be utilised in sports, especially in games with high contact such
as Rugby. This technology in lowering the rate of injury and also in increasing
the performance simultaneously. By coupling this data with the historic
statistics obtained through the analysis of data captured through camera helps
to understand the strength and weakness of each player.
• Finding the right player: -
Tools such as Tableau helps the managers and scouts to analyse the players to
find out where the player fits in, in each team, in each formation and in each
strategy. This data can be assessed real time to make decisions mid match
which can become the turning point of the match.

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APPLICATION OF ANALYTICS IN DIFFERENT INDUSTRY

Example 1: Big Data Analytics in Cricket: -

The use of Big Data Analytics in cricket is termed as Crilytics. Crilytics enhances the
team with the ability to make decisions that are accurate regarding the game which
are unpredictable. Under the International Cricket Council (ICC) there are 105
countries which are playing cricket both at International and Domestic level. The
amount of data generated when a game is played is enormous, with the necessity of
recording the runs scored, the balls faced,
boundaries scored, run rate, over rate per
hour etc. needs to be recorded under
specific category. And by using Crilytics
assessing the stats of each player becomes
easy. During the ICC T20 World Cup,
players stats analysis helped to evaluate
the predict the performance of each game
and was able to predict the possible semi-finalists.
Example 2: Big Data Analytics in Formula 1: -
The world famous F1 team, the Mclaren Group has always been using the best out of
data analytics. They have installed special sensors on their cars as well as in the racing
pits which helps them to obtain data regarding the speed of the car, on a continuous
lane as well as at different turning points, tyre pressure, engine burning etc. There is
a team of engineers assigned with each car but they have limitations regarding the
collection of data and this is where the Big Data Analytics comes into play. A single
sensor can collect up to 1GB of data at an instance when the speed reaches 200 mph,
so imagine the amount of data collected by a bunch of sensors at different speeds and
at different occasions, which in turn can be used to analyse the performance and
detect the lacking areas and work for the development of those areas.

2. APPLICATION IN GAMING INDUSTRY

The gaming industry, especially online gaming, is one of the fastest profit-making
industries growing on a day by day basis and considering the current situation of
lockdown, the amount of data generated due to online gaming has rose to levels like
never before. By using the Big Data Analytics, the online gaming platform is able to

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APPLICATION OF ANALYTICS IN DIFFERENT INDUSTRY

provide the gamers with the utmost fabulous experience and entertainment while
gaming. Data is collected by monitoring the online activity. But it is not only about
monitoring but also about the perks generated while you log in like creating an
account, building the player profile step by step. The speciality of online gaming is that
whenever you access it there is always something different about it like the availability
of certain tools and levels being rendered as and according to the gamers level and
making it more and more challenging to the gamers.
This Big Data Analytics are also used in marketing of the game. By tracking the gaming
data, the organisations will know at which level they need to promote the product to
turn in more gamers into their gaming platform.
Example 1: Big Data Analytics is PUBG: -
Since PUBG started in 2015, they have broken
several world records such as the fastest million
seller game, fastest to reach 100 million and the first
steam game to have turned in over 2 million players.
All this has been possible because they have
maintained a premium level of gaming experience
with adequate features using Big Dara Analytics.
Here also the tool they are using to enhance the
gaming experience through data collection and analysis is Tableau, which is a simple
UI which makes extracting and visualising the data efficient. The amount of data that
is being analysed by Tableau after every single classic game in PUBG is in petabytes.
By analysing this data and processing the outcomes, the gaming personnel is able to
create conditions in every classic game different and challenging and the players will
have to search for the loot which keeps on changing in every game.
Example 2: Big Data Analytics in Pro Evolution Soccer (PES): -
For every football lover when it comes to online gaming PES is always the first option.
The gaming experience they have provided is very much similar to the real-life gaming
experience. Being an online game and generating Terabytes of data, the use of Big
Data Analytics becomes inevitable for the Konami Group, the owners of PES. Through
this game players all around the world are able to go head on head against each other
no matter wherever they are. Analysing the peak gaming time, the gaming personnel

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APPLICATION OF ANALYTICS IN DIFFERENT INDUSTRY

provides less ping to the gamers to have better gaming experience and being able to
customize their own teams with legendary players. The box Draw feature in PES is
completely driven by Big Data Analytics. This helps to give each and every player a
balanced team while drawing a ball in the box draw where a gamer can get the black
ball player when its necessary or to go with the simple gold ball player or the silver
ball player if that gamer already has a perfectly balanced team up his sleeve. This
maintains a stability and incurs a challenging attitude to each and every gamer to go
for the online head on head match each and every time they log in to this game.

3. APPLICATION IN MANUFACTURING INDUSTRY

Big Data Analytics plays a vital role in the modern manufacturing process. With the
advent of Industry 4.0 and advance technologies like robotics and high levels of
automation has dramatically changed the entire face of manufacturing.
By installing sensors into the equipment, manufacturers are able to capture valuable
data that assist them in monitoring and evaluating the performance, health and
efficiency of the machines used in manufacturing. From jet engines to yoga mats,
sensors are being installed to gather data regarding the performance. The Big Data
Analytics helps the manufacturers to forecast the demand of their product and also it
helps them in JUST IN TIME (JIT) production. They can vary their production according
to the stats. Big Data Analytics provides 360o assessment about the overall
performance of the organisation which helps them to make important decisions
regarding the business plans. Some of the Key players in Big Data Analytics in
Manufacturing market are VIS, MicroStrategy, IBM, SAP, Tableau, SAS, Oracle,
Information Builders and Qlik Technologies. Analysis on the basis of factors such as
Age, Gender, Occupation, Income Level are applicable using these players.
The Outcome of all these which will be beneficial to the manufacturers is that it will
help them to discover new information and identify patterns which constantly help
them to improve their processes, increase the efficiency of the supply chain and also
to identify the different variables that affect their production.

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APPLICATION OF ANALYTICS IN DIFFERENT INDUSTRY

Example 1: Big Data Analytics in Apple Inc.: -

Big Data Analytics play a major role in driving the decision-making process in Apple
which had helped them to overcome Google and attain that competitive edge which
puts them among the BIG FOUR category. Apple has always kept it a secret of how
they are using the Big Data Analytics so effectively, which prevents other companies
from getting to know their strategies to use their incredibly versatile technology like
they do. Apple have designed their products in such a way that it can capture valuable
data for analytics and in turn for decision-making. That is how Apple is able to collect
information from their users very easily.
Apple has specially designed applications for their iOS software which helps them to
discover the way people are using their apps and they can alter it according to their
user in the future designs. This same strategy is used by them designing their Apple
devices by collecting data through applications. Apple has tons of data regarding their
iPhone, MacBook, iPad etc. which they can use when designing new products or while
upgrading their existing devices. They are also able to test out their new products with
the use of Big Data Analytics by the demo provided to their beta users. The wearable
technology launched by Apple which is the Apple Watch collects data from the users
which is recorded and analysed for future use. With the use of Big Data Analytics along
with Hadoop, Apple has positioned themselves as one of the major lucrative

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APPLICATION OF ANALYTICS IN DIFFERENT INDUSTRY

companies’ periods and this reign by the Apple is expected to continue as long as they
continue using the Big Data Analytics as effectively and efficiently as they are using it
now.
Example 2: Big Data Analytics in BMW: -
Big Data Analytics has been a vital element in BMW’s customer engagement
strategies. Big Data along
with Predictive Analytics have
helped them to learn about
the likes of the customers and
what the customers are
expecting from them in the
future. With the help of Big
Data Analytics, they are able
to effectively the information
which helps in managing their
business more accurately. The primary goal of BMW is predictive maintenance, where
they make us of IOT to identify issues and correct them even before they can occur. A
number of analytics programs have been implemented by BMW, of which some of
them are:
• Lase marked body parts which makes the parts traceable always. This helps to
reduce the number of scrapped parts and also in reducing the downtime for
fault analysis.
• The use of Predictive Maintenance which is used for the body shop robots,
welding tools and drivers which enables the prevention of unplanned system
downtime.
• The use of Predictive Maintenance in material handling in the assembling part
of the conveyor system.

4. APPLICATION IN RETAIL INDUSTRY

Big Data Analytics is used in the retail industry in several ways like:
• Predicting Spending: -

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APPLICATION OF ANALYTICS IN DIFFERENT INDUSTRY

The most common way to collect Big Data in retail industry is by conducting
loyalty programs. From the collected information, retail businesses analyse
the ebb and flow of shopping and the spending of the customers to make
predictions for future. This leads to giant profit for the industry.
• Personalizing Customer Experience: -
Big Data can be used by the retailers to create opportunities for providing
better customer experience.
• Forecasting Demand in Retail: -
Big Data Analytics is used in every stage to predict the trends, forecast the
demand of the products, attaining the competitive edge and identifying the
likes and interests of the customers, making the industry lucrative.
Example 1: Big Data Analytics in Walmart: -
The use of Big Data Analytics in
Walmart helps to improve the
efficiency of the Walmart
pharmacies, in improving the
store checkout by using the
Predictive Analytics to predict the
store demand, to maintain the
supply chain by using simulations
to track the distance from the
dock to the store, for optimizing the assortment of products by analysing the
preferences of the customers and the shopping patterns and to enhance and
personalize the shopping experience by analysing the preference of the shopper.
Example 2: Big Data Analytics in Amazon Inc.: -
The use of Big Data Analytics in Amazon is based on a recommendation system which
gives data regarding the orders of the customer the cart details through collaborative
filtering. With this gathered information, they build and fine-tune their
recommendation engine providing more and more options to the customer when they
open the site. The more the information gathered, the more is the predictions shown.
Not only this but also in the supply chain Big Data Analytics is used to make the delivery
to the customers without any delay and on time.

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APPLICATION OF ANALYTICS IN DIFFERENT INDUSTRY

5. APPLICATION IN BANKING INDUSTRY

Big Data Analytics aids the banks in understanding the behaviour of the customers on
the basis of the inputs that are received from the investment patterns, shopping
trends and personal or financial backgrounds. This data plays a vital role in winning
the loyalty of the customers by
designing personalized banking
solutions and plans for them.
Banking Analytics helps in
improving the ways in which the
banks segment, target, acquire
and retain customers. In addition
to that, it also helps in improving
the risk management, understanding of the customer, reducing risk and fraud thereby
enabling the bank to maintain and grow a much more lucrative customer base. The
use of machine learning along with Big Data Analytics in banks helps to analyse the
consumer data and target promotional spending.
Example 1:

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