25‐point Website Usability Checklist
ACCESSIBILITY Rating Comments
1. Site load‐time is reasonable
2. Adequate text‐to‐background contrast
3. Font size/spacing is easy to read
4. Flash & add‐ons are used sparingly
5. Images have appropriate ALT tags
6. Site has custom not‐found/404 page
IDENTITY
7. Company logo is prominently placed
8. Tagline makes company’s purpose clear
9. Home‐page is digestible in 5 seconds
10. Clear path to company information
11. Clear path to contact information
NAVIGATION
12. Main navigation is easily identifiable
13. Navigation labels are clear & concise
14. Number of buttons/links is reasonable
15. Company logo is linked to home‐page
16. Links are consistent & easy to identify
17. Site search is easy to access
CONTENT
18. Major headings are clear & descriptive
19. Critical content is above the “fold”
20. Styles & colors are consistent
21. Emphasis (bold, etc.) is used sparingly
22. Ads & pop‐ups are unobtrusive
23. Main copy is concise & explanatory
24. URLs are meaningful & user‐friendly
25. HTML page titles are explanatory Website
Launch
Checklist
Explanation
Explanation
Content
Spelling: Check and check again. Run a spell check. Better still, get others involved. You can
never have enough people making sure copy is correct. Look out for grammatical errors as
well as checking for widows or orphaned words in important paragraphs.
Copy: Make sure real copy is in place and all placeholder text is removed. There is nothing
worse than seeing lorem ipsum in a mission statement.
Contact Details: It seems obvious but make sure these are correct. Without them how do you
expect people to get in touch? Check phone numbers, check email addresses and test that
these are working, make a call or send an email and check they are received.
Copyright: If you plan on using a date in the copyright info make sure it is set to automatically
refresh from the time stamp on the server, and that the copyright owner is correct.
Terms: If you are providing a service or are involved in promotions then you will need terms
available for visitors to read. If you are unsure as to how these should be written then consult
a lawyer for best advice.
Privacy: If you use cookies, capture data, or distribute data, then you need a privacy policy.
Keep these simple and be clear on what data you collect and provide details of how you can
be contacted for further information.
Functionality
Compatability: Check the site works across all browsers and platforms. Specify at the
beginning of a project to the client what platforms you will build and test to and stick to
these.
Favicon: Obvious, but this can be missed. Look at creating an iOS home screen icon too.
Logo: Does the logo link to the index page?
404 Pages: Check you have these in place, make sure they signpost ways for a user to get
back into the site or direct them to pages of interest with relevant links.
Redirects: If you are redirecting pages use suitable 301 re-directs over 302.
Forms: Make sure they aren’t sending to spam mail boxes, or returning an error once
submitted and include a thank you state once a form is submitted so a visitor knows it is
sent. Above all else make sure the clients email address is specified.
Links: Do internal page links work? Do all external links work and do they open in a new tab if
so intended?
RSS Feeds: Feeds can be useful. You don’t have to limit these to articles, you can have feeds
for most pages for example new work or case studies added to a site.
Standards & Validation
Accessibility: It's easy to forget how inaccessible a webpage is for some users. Have you
considered how assistive technologies such as screenreaders will navigate your site?
Contrast: This follows on from our point about accessibility. Using the very latest monitors it’s
easy to see subtle differences in color, be sure to test your site on multiple devices and
laptops to make sure the design has clarity and text can be read.
Text Size: Make text clear and easy to read, adjust line spacing and allow plenty of white
space. Bigger, can mean better, when it comes to text on the web.
Alt Tags: Make sure all images have clear descriptive ALT tags for the visually impaired. Not
only that but without them they can’t be found in search engines.
Consistency: Make sure common elements across the site are consistent to avoid confusing
your users. Make buttons look like buttons, links look like links, and titles and text should be
the consistent in size and color.
Device Compatibility: Consider how the website will be used across multiple devices,
responsive or not your website should work for desktop and mobile web users.
Validation: Always aim for 100% validity. If your site fails to validate fully don’t get too upset,
but be sure to understand any errors in order to to eliminate any unwanted issues.
JavaScript: Many people browsing the web have JavaScript turned off for security reasons.
Make sure your site is fully functional and forms still perform server-side validation checks
without it.
Flash: Yeah, we know, nobody uses Flash anymore right? If Flash has to be used, be sure to
include an alternative backup image should Flash Player not be installed.
Sitemaps
HTML Sitemaps: Although not as common practice as they were, this form of sitemap can
have its benefits in helping visitors see a complete overview of the sites pages. Links for
these are normally found in the footer of a site.
XML Sitemaps: These are only ever used by search engines such as Google, Bing and Yahoo.
Create an XML Sitemap easily and submit it via Webmaster Tools. These will then be used to
inform search engines about the pages you have published.
Performance
Check site speed: You can use services such as Google Page Speed or Blame Stella to check
the load times of your site's pages.
Image sizes: Keep your images as small as possible. Although network speeds are better
than ever, no one wants to wait for a 10Mb page to load. Compressing images will only
improve page load times.
SEO
Keyword Research: Make sure you are targeting the right demographic and market. It’s
important to get this right in order to attract relevant traffic to your site.
Page Titles & Descriptions: Do all the templates have the necessary page titles and meta data
based on your keyword research?
Image Alt-tags: Do the main images of the site contain relevant and descriptive alt-tags?
Using short descriptions will help. And remember try and choose a descriptive file name
instead of random words and numbers for these images.
Keywords: Embed these in titles, descriptions and copy.
Content: If the content is good it will work to optimize and compliment the SEO. Good
keyword density within the copy works well so use both singular and plural forms of
keywords in your text.
URLs: Make sure the site's URLs are clean. Using a descriptive URL instead of ones that are
made up of random numbers or words will help with SEO and visitors finding a page they
may want to return to.
Analytics
Monitoring: With good SEO in place use tracking codes to measure this. Tools such as
Google Analytics (free) or services such as Hubspot, GoSquared or KISSmetrics (paid) will
give valuable feedback.
Security
Protect Sensitive Pages: Protect any sensitive pages or folders from being indexed on search
engines by putting in place robots.txt files and by excluding them from within Webmaster
Tools.
Security Certificates: When developing an eCommerce website, or a site that handles
sensitive visitor information, the level of security will be paramount. Make sure to use
protocols such as SSL encryption to protect against unwanted information theft.
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