MARKET SURVEY
ON
CHIPS
SUBMITTED BY:-
Puja Jain
XII COMMERCE
ROLL NO-
CERTIFICATE OF
ORIGINALITY
This is to certify that the project work
entitled “Market Survey on TOOTHPASTES”
was carried out by Puja Jain of XII
Commerce.
This project has been satisfactory
completed under my guidance and the
concepts and codes are original in nature and
are not copied from anywhere else.
___________ ___________
(Internal (External
Examiner) Examiner)
(ABHISHEK
MEHNDI)
ACKNOWLEDGEMENT
I would like to thank our Principal Ma’am for
giving us this opportunity and my
Entrepreneurship Teacher, ABHISHEK
MEHNDI for helping me and guiding me
throughout the project.
CONTENTS
1. Introduction
2. Methodology
3. Questionnaires
4. Analysis of the Survey
5. Conclusion
6. Bibliography
7. Methodology
INTRODUCTION
Named after the Hindi word for "crunchy", Kurkure is a cheeto-like snack and is
the flagship of Frito Lay's Indian and Pakistani division. It is marketed by Hirani Industries
Corp. (USA incorporated company) in Kenya. It is one of the most popular food products in India as
well as in Pakistan today. The snack comes in 4 flavors. They are Masala Munch (orange pack), Green
Chutney Rajasthani Style (light green pack), Chilli Chatka (dark green pack) and Tamatar Hydrabadi
Style (brown pack). There are two new flavors too. One is the Kurkure Xtreme Electric Nimbu and
the other is Kurkure Xtreme Risky Chilli. A Special Edition flavour, Jaljhalo Hit has been released
as a Pujo Special for Durga Puja, 2007.
In November 2006, Frito Lay announced plans to release Kurkure to American markets sometime in
2007[3]. This decision was made after analysts showed increasing interest in Indian spices in the
USA. Also the introduction in other markets with a non-resident Indian population such as the UK is
planned [4]
In India, actor-celebrity Juhi Chawla advertises Kurkure while in Pakistan, actor-celebrity Nadia
Khan advertises it.
(known as Walkers in the UK and Ireland and Chipsy[1] in Egypt) is the brand name for a
number of potato chip (crisps) varieties as well as the name of the company that founded the chip
brand in 1932. Lay's chips are marketed as a division of Frito-Lay, a company owned by PepsiCo
Inc. since 1965. Other brands in the Frito-Lay group include Fritos,Doritos, Ruffles, Cheetos, Rold
Gold pretzels, and Sun Chips.
As a snack food, the Lay's brands contain very few vitamins and minerals in any variety. At ten
percent of the daily requirement per serving,vitamin C is the highest. Salt content is particularly
high, with a serving containing as much as 380 mg of salt.
A one ounce (28 gram) serving of Lay's regular potato chips has 160 calories and contains ten grams
of fat, with one grams of saturated fat. Kettle cooked brands have seven to eight grams of fat and
one gram of saturated fat but are 140 calories. Lays Natural has nine grams of fat, two grams of
saturated fat and 150 calories. Stax typically contain ten grams of fat, 2.5 grams saturated fat and
are 160 calories per serving. Wavy Lays are identical to the regular brand except for a half-gram
less of saturated fat in some combinations. The various brands do not contain any trans fats.
The baked variety, introduced in the mid 90's, feature 1.5 grams of fat per one ounce serving, and
have no saturated fat. Each serving has 110 to 120 calories. Lay's Light servings are 75 calories per
ounce and have no fat.
Lay's Classic Potato chips were cooked in hydrogenated oil until 2003. [3] Currently, the chips are
made with sunflower and/or corn oil.
There are many flavors of Baked Lays as well. Baked Lays are produced in Cheddar, barbecue, sour
cream and onion, and original.
is a brand of potato and wheat based snacks produced by Procter & Gamble. Pringles are
sold in over 100 countries and have yearly sales of over US$1 billion.
Procter & Gamble chose the Pringles name from a Cincinnati telephone book, having been inspired by
Pringle Drive in Finneytown, Ohio, due to its pleasing sound.[2] The original Pringles television
commercials were written, produced and directed by Thomas Scott Cadden (composer of the
original Mr. Clean jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in
Chicago.
Pringles brand potato crisps were first sold in the United States in October 1968, and distributed
internationally by the mid-1970s.
Pringles is advertised in the United States, the United Kingdom, Australia and the Republic of
Ireland with the slogan "Once you pop, the fun don't stop", [11] along with the original slogan "Once
you pop, you can't stop"[12].
Pringles, as a product brand, is especially known for its packaging, a tubular paper-board can with a
foil-lined interior and a resealable plastic lid, which was invented by Fredric J. Baur. Baur was an
organic chemist and food storage technician who specialized in research and development and
quality control for Cincinnati-based Procter & Gamble Co. He died on March 4, 2008. Baur's children
honored his request to bury him in one of the cans by placing part of his cremated remains in a
Pringles container in his grave.[13][14][15]
The Pringles logo is a stylized cartoon caricature of the head of a male figure (commonly known as
"Julius Pringles"), with a large mustache and parted bangs (until 2001, the character had eyebrows
and his bow tie framed the product name). The crisps are made to a uniform size and with a
hyperbolic paraboloid saddle shape, so that they can be stacked very neatly within the container,
rather than being packaged loosely in a bag. The cans come in 23g, 40g, 50g, 80g [16], 100g, 110g,
145g, 150g, 155g, 160g, 163g, 165g, 170 g, 181g, 182g,190g(Party Size), 200g and 230g sizes.
METHODOLOGY
The information for this project has been
collected from both primary and secondary
sources. I have collected primary information
by preparing 10 questionnaires and
Secondary information the internet and a
few magazines.
QUESTIONNAIRE
Name:_______________________
Age :________
Signature:___________________
General Instructions:
1.Answer all questions.
2.Indicate your answer by marking a tick against an appropriate option.
3.Mark only one option in all questions.
Q. Do you like to eat snacks?
Yes ___ No ___
Q. What is your Age?
5-12____ 13-20___ 21-40___ 40 above___
Q. Which brands of chips do you like the most?
Lays_____ Kurkure_____ Uncle chips_____ Pringles_____ Haldiram Namkeens_____
Q. How often do you have chips?
Once a week or more often___ Everyday___ 2 to 3 times a month___
Q. Overall, how satisfied are you with CHIPS?
Very satisfied___ Unsatisfied___ Somewhat satisfied ___
Q. How likely are you to recommend CHIPS to others?
Definitely will recommend___ Probably will recommend___ Not sure___
Probably will not recommend___ Definitely will not recommend___
Q. Compared to other snacks (such as baked items, biscuits, wafers, etc.)
that are available, would you say that CHIPS is?
Much better___ Somewhat Better ___ About the same___ Somewhat Worse ___
Much Worse___
Q. How much do you spend weekly on CHIPS?
Below Rs. 5 0___ Rs. 5 0-100___ More than Rs. 100 __
Q. How did you first discover Chips?
Advertising- T.V, Newspaper, Radio___
Word Of Mouth___ Point of Purchase___ Other___
Q. Which media took your attention to a CHIPS’ Ad?
Print___ Radio___ Television___ Word of mouth___
Q. How did the advertisement of CHIPS affect you?
Recall___ Positive impression___ Interest___ Desire to purchase/explore___
Q. Did the advertisement urge you to purchase CHIPS?
Yes___ No___
Q. What do you like about CHIPS?
Taste___ Variety___ Quality___ Price___ Quantity___ Packaging___
The results of the questionnaires have been
represented with the help of the following pie-charts.
MOST PREFERRED BRAND OF CHIPS
4.5
3.5
2.5
1.5
0.5
0
KURKURE LAY'S PRINGLES
CONCLUSION
To conclude this project, I can say that
toothpastes have become an essential part of
our lives. We start and end our day with
toothpastes. To maintain our oral hygiene it
definitely is necessary that we use
toothpastes instead of the ancient methods
in today’s world. To fulfill this requirement
of today’s world, entrepreneurs have
definitely come up with various brands of
toothpastes that are now before us viz.
colgate, pepsodent, close-up, and many more.
The survey that was conducted has surely
given us clear results that pepsodent is the
leading brands among the three brands that
we had surveyed on. On an average, out of 10
people 5 people had preferred pepsodent as
their toothpaste.
BIBLIOGRAPHY
For Images:-
www.google.com
www.picturebucket.com
For information:-
En.wikipedia.org
www.google.com
