Elasticities of Demand
Elasticities of Demand
Lecture 3
Elasticities of Demand
Outline
1. Chap 2: Price Elasticity of Demand
%= .
P
Example Calculation
Figure 1 shows a demand curve:
Q(P ) = 8 − 2P.
When the price changes from 2 to 1, the price elasticity of demand is:
2
1= = 1= .
2
2= =6 .
1
The two quantities are different. To solve this conflict, consider small changes in
P and Q, and define:
=
.
Thus, at the point P = 2, the price elasticity of demand is:
2
=2 = 2) = .
4
3. Given a linear demand curve, EP is not a constant along the curve. For
example, for curve in Figure 1, EP = −∞ at top portion, but zero at bottom
portion.
4. Discuss two extreme situations: |EP | = 0, quantity independent of price
Figure 2 and |EP | = ∞, quantity very sensitive to price. See Figure 3.
2 Income Elasticity of Demand
Q = aP b ,
since
=
=
Refer to Figure 4.
6. How do total consumer expenditure change when the price of a good
changes?
))
= + = = .
expend more; but EP is high in the evening since people do not have to talk,
so cell phone companies lower the rate to encourage customer
expenditure.
=
The income elasticity of demand is usually positive.
3 Cross Price Elasticity of Demand
Durable goods. For durable goods, the demand is more elastic in the short run.
Consider cars. If price of of cars increase, in the short run people might use
their current cars longer. In the long run, though, people have to replace
their cars.