Instructions

Circular canvas
 Online training to fully master the Circular Canvas is available at
https://circulab.com/circular-design-course/
Follow the videos and exercises to:

Instructions
> (Re)Design business models by optimizing resources and
creating positive impacts.

Circular canvas
> Create new revenue streams or cost savings

> Improve the resilience of your business

Become a Circulab catalyst

120 euros VAT excl.
50% discount for students and
unemployed persons
 A1/A2 for teamworks
A3 for individuals

The circular economy appears to be a source of Once completed, there are many ways to use the
great economic, environmental and social op- circular canvas. Here are several other exercises
portunities. to facilitate cooperation and creativity with your
Nevertheless, when it comes to taking action, companies have teams.
difficulty identifying the margins for progress. Designing your > Make all the elements in one box disappear, in order to find
business while considering your territory and your ecosystems alternatives and anticipate likely changes.
is exactly what you can do with the circular canvas. Following
your observations and experiences, you will be able to synthe- > By means of different choices in the white boxes, try to make
size the main flows, actors and resources necessary for the pro- all your negative impacts disappear.

Instructions
per functioning of the business model and its impacts.
> By starting once more with a negative impact, try to trans-
form it into new revenues or into a cost reduction.

> If several companies are involved, start with an empty circular

canvas then add your respective competencies in the Partners
Gather together your colleagues around a table. box, and your non-recovered or non-optimised resources in

Circular canvas
Prepare pens and post-its for everyone, then follow the Resources columns. Together, try to find ways of recove-
the various stages to complete the Circulab board. ring or mutualising resources.

1. Choose the activity of the organization you want to stu-

dy, or take a current issue of concern. POSITIVE IMPACTS
What are the positive impacts for
the organisation, the local community
or their ecosystems?

Thi s work is l ice ns ed und er the te rm s o f the Li cen se Crea tive Com mo ns At t ri but i on
How do we enable them
to regenerate?

NEGATIVE IMPACTS

2.

N on co mm ercia l- Sh are in S am e Co ndi tio ns 4. 0 In t erna tio nal .

Gather together the stakeholders and/or the various
What are the negative impacts for
the organization, the local
community or their ecosystems?

company representatives. Complete the central boxes Circulab KEY ACTIVITIES NATURAL RESOURCES VA LU E P ROP OS I TI ON NEX T U SE

toolbox

by starting with the ‘mission’ box. The questions at the

bottom of each box should help to guide you. ?
Which organic resources are needed?
Do we facilitate their biodegradability?

TECHNICAL RESOURCES

What is the end-of-use scenario for the product/service and each of its
components/packaging? Can it meet new needs at the end of the use cycle?
What are the key value creation activities? Can the product or its components be reused? Repaired? Recycled?
What skills are already available? Can the user or partners be involved or rewarded for achieving
Which ones should we acquire? the zero waste objective?

3. Once the 10 white boxes are complete, complete the yel-

MISSION PARTNERS DI STRI B U TI ON

What problems are solved by our offering? What different kinds of value are created for
Which technical resources are required? all our stakeholders? How would you describe the experience offered?
Which products, components, machines or materials are used? How does it work? What are the key characteristics?

low rows, then the green rows, in line with what corres- ENERGY RESOURCES USERS & CONTEXTS

Circular canvas
ponds with the column indicated.
What opportunities do we give customers to think about our value
What mission does the Who are our key partners, suppliers and human resources Which energy resources are used? proposition? How can the offer be publicised? How is it delivered or
organisation aim to fulfil? for the creation of value? Is energy consumption optimised? For whom is value being created? Who are the core target customers and/or end users? made available and how does this process work? What level of customer
What basic needs will be satisfied? What activities and expertise do they provide? Could the activity be energy neutral? In which contexts does our offering solve the problems? service is in place? How can this be developed further?

4. Your circular canvas is ready: you have succeeded in

R E V E NU ES

What are the existing or potential

sources of revenues?

summarising the complexity of your business model. C O S TS

What are the costs and

the investment required?
 POSITIVE IMPACTS
What are the positive impacts for
the organisation, the local community
or their ecosystems?

Th is wor k is lic en sed u n der t he t er m s of t he Lic en se C reat ive C om m on s A t t r ibu t ion

How do we enable them
to regenerate?

NEGATIVE IMPACTS

N on c ommerc ial- S h are in S ame C on dit ion s 4 .0 I n t er n at ion al.

What are the negative impacts for
the organization, the local
community or their ecosystems?

Circulab KEY ACTIVITIES NATURAL RESOURCES VA LUE PROPOS I TI ON N E X T US E

toolbox

Which organic resources are needed?

Do we facilitate their biodegradability?

? TECHNICAL RESOURCES

What is the end-of-use scenario for the product/service and each of its
components/packaging? Can it meet new needs at the end of the use cycle?
What are the key value creation activities? Can the product or its components be reused? Repaired? Recycled?
What skills are already available? Can the user or partners be involved or rewarded for achieving
Which ones should we acquire? the zero waste objective?

MISSION PARTNERS D I S TRI B UTION

What problems are solved by our offering? What different kinds of value are created for
Which technical resources are required? all our stakeholders? How would you describe the experience offered?
Which products, components, machines or materials are used? How does it work? What are the key characteristics?

ENERGY RESOURCES USERS & CONTEXTS

Circular canvas
What opportunities do we give customers to think about our value
What mission does the Who are our key partners, suppliers and human resources Which energy resources are used? proposition? How can the offer be publicised? How is it delivered or
organisation aim to fulfil? for the creation of value? Is energy consumption optimised? For whom is value being created? Who are the core target customers and/or end users? made available and how does this process work? What level of customer
What basic needs will be satisfied? What activities and expertise do they provide? Could the activity be energy neutral? In which contexts does our offering solve the problems? service is in place? How can this be developed further?

R E V ENUES

What are the existing or potential

sources of revenues?

C OST S

What are the costs and

the investment required?
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Instructions
Circular canvas