PRODUCT MARKETING BUDGET TEMPLATE
How to Use This Template
This template will A) help you plan your product marketing budget and B) let you c
projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categor
Product/Market Fit, Product Testing, etc.) and totals will be calculated automatically
update the actual expenses to see how well you're sticking to your budget and easil
much you have left to spend each quarter.
Your projected and actual totals will automatically populate into the Year-to-Date S
chart, as well as the Product Marketing Year-to-Date Summary bar graph. Use th
compare your budget to your actual spend, while monitoring the category breakdow
your budget for each quarter, the Y axis will automatically adjust.
P.S. Wondering how product marketing affects your overall marketing budget? Take your total
template and plug them into the MASTER marketing budget template.
plate
budget and B) let you compare that
me periods and categories (e.g.
calculated automatically. You can then
to your budget and easily identify how
into the Year-to-Date Summary
mmary bar graph. Use this graph to
g the category breakdown. As you add
djust.
ng budget? Take your totals from this
te.
PRODUCT MARKETING BUDGET
Fill in your projected expenses here. Fill in your actual exp
(Those "100" entries are placeholders.) entries are placeholders.
Jan-YY Feb-YY
Budget Actual Budget
PRODUCT / MARKET FIT
Paid research 100.00 100.00 100.00
Competitive analysis 100.00 100.00 100.00
Focus groups 100.00 100.00 100.00
PRODUCT TESTING
User testing sessions 100.00 100.00 100.00
Testing software 100.00 100.00 100.00
PRODUCT RELEASES
Product management/release software 100.00 100.00 100.00
Launch event 100.00 100.00 100.00
Paid advertising 100.00 100.00 100.00
PR 100.00 100.00 100.00
CONTENT
White papers 100.00 100.00 100.00
Case studies 100.00 100.00 100.00
Product demo videos 100.00 100.00 100.00
TOTAL $ 1,200.00 $ 1,200.00 $ 1,200.00
Year-to-Date Summary Budget Actual Amount Left
PRODUCT/MARKET FIT $ 900.00 $ 900.00 $ -
PRODUCT TESTING $ 600.00 $ 600.00 $ -
PRODUCT RELEASES $ 1,200.00 $ 1,200.00 $ -
CONTENT $ 900.00 $ 900.00 $ -
TOTAL $ 3,600.00 $ 3,600.00 $ -
Your year-to-date totals will
automatically populate here.
ll in your actual expenses here. (Those "100"
tries are placeholders.)
Feb-YY Mar-YY Q1
Amount
Actual Budget Actual Budget Actual Left
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
100.00 100.00 100.00 300.00 300.00 0.00
$ 1,200.00 $ 1,200.00 $ 1,200.00 $ 3,600.00 $ 3,600.00 $ -
Product Marketing Year-to-Date Summary
$4,000.00
$3,500.00
$3,000.00
$4,000.00
$3,500.00
$3,000.00
$2,500.00
$2,000.00
$1,500.00
$1,000.00
$500.00
$0.00
Budget Actual
Apr-YY May-YY June-YY Q2
Budget Actual Budget Actual Budget Actual Budget
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
$ - $ - $ - $ - $ - $ - $ -
ar-to-Date Summary
CONTENT
PRODUCT RELEASES
PRODUCT TESTING
PRODUCT/MARKET FIT
Actual
Q2 July-YY Aug-YY
Amount
Actual Left Budget Actual Budget Actual
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
0.00 0.00
$ - $ - $ - $ - $ - $ -
Sept-YY Q3 Oct-YY
Amount
Budget Actual Budget Actual Left Budget Actual
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
$ - $ - $ - $ - $ - $ - $ -
Nov-YY Dec-YY Q4
Amount
Budget Actual Budget Actual Budget Actual Left
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
0.00 0.00 0.00
$ - $ - $ - $ - $ - $ - $ -
(Insert Year Here) Total
Amount
Budget Actual Left
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
300.00 300.00 0.00
$ 3,600.00 $ 3,600.00 $ -
